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Photo: Press Office

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See You At Mido 2026

Seven halls and eight exhibition areas hosting 1,200 exhibitors from 50 countries. From January 31 to February 2, MIDO returns to Milan, the international eyewear show that for 50 years has offered visibility and opportunities for dialogue across the entire eyewear supply chain.

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An International Audience

New frames, lenses, machinery, materials and cutting-edge technologies: MIDO once again confirms its position as one of the most important events in the industry, attracting more than 40,000 visitors every year. For Marcolin, within the elegant setting of its stand in Hall 1, the event will provide the opportunity to present, in preview, the new collections of its licensed and owned brands, combining well-established partnerships with recent acquisitions. Among the highlights, the new acetate frame with oval lenses by TOM FORD Eyewear, accompanied by a distinctive pilot-inspired sunglass model from the exclusive Private Collection. Also in the spotlight, the third collection signed by Christian Louboutin, showcased at MIDO with a refined rectangular-shaped sunglass model.

Previews

Among the other unmissable novelties, the new version of the iconic Orizzonte I frame by ZEGNA Eyewear, recognizable for its distinctive raised bridge construction and, for the occasion, presented in an exclusive titanium version designed to ensure “second-skin” comfort. adidas Sport Eyewear also introduces Kentro, its new mask-style eyewear, ideal for everyday running sessions. Finally, Max Mara Eyewear unveils its latest elegant acetate sunglass model. The silhouette follows the classic cat-eye shape, enhanced by tubular metal temples.

Two Anniversaries

Within the spaces of Fieramilano, Marcolin also celebrates two significant milestones, starting with the 30th anniversary of ic! berlin’s debut. The iconic Berlin-based brand will be honored in a dedicated area with a special edition consisting of six models, optical frames and sunglasses, characterized by the minimalism and material excellence that define the brand. Lastly, to commemorate the 20th anniversary of the acquisition of the house brand WEB EYEWEAR, visitors will be able to see and try on two new sunglass models featuring the brand’s unmistakable metal torchon detail on the front and temples, where, as a surprise, the new logo created specifically for this anniversary makes its appearance.

  • Tell me a story about Leadership Academy 2025/2026

    Set against the evocative backdrop of Murano, in the heart of the Venetian lagoon, the fifth appointment of Marcolin’s Academy took place – a dedicated space for training and enhancing internal talent. The goal? To explore what “leadership” means today and to shape the managers of tomorrow.

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  • Behind the scenes of The German Art of Innovation: Inside ic! berlin

    In a city renowned for bold ideas, ic! berlin stands today as one of the true icons of Berlin design. Since its founding in 1996, the brand has defied convention, blending precision engineering with minimalist aesthetics to create eyewear that is both innovative and timeless.

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  • 3 questions to with Lorenzo Barberio and Leo Kistermann

    From its Berlin roots to the global stage, ic! berlin has been making waves since its founding in 1996 and its acquisition by Marcolin in 2023. To better understand its distinctive features and growth potential in Asian markets, we spoke with Lorenzo Barberio – Marcolin General Manager and Head of Sales APAC – and Leo Kistermann – ic! berlin Global Brand & Distribution Director.

    di Newsroom