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Photo: Rupert Tapper

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The First ic! berlin x Audi Revolut F1 Campaign Is Here

The German eyewear brand of the Marcolin Group launches its first major campaign alongside the Audi Formula 1 team.

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Precision and Speed

Premium design meets adrenaline. With the evocative tagline “From 0,5 mm to 300 km/h: engineering excellence and high-speed precision,” ic! berlin, the German eyewear brand of the Marcolin Group, launches its first major campaign alongside the Audi Revolut Formula 1 team. Taking center stage are drivers Nico Hülkenberg and Gabriel Bortoleto, the faces and driving forces behind a partnership signed at the beginning of 2026. It brings together two worlds that may seem far apart, yet are united by the same passion for millimetric precision, focus, and innovation.

 

Glamorous Aesthetics

On one side, the featherlight feel and flexibility of ic! berlin frames, renowned for their iconic screwless hinge. On the other, the sharp lines, aerodynamics, and agility of the new Audi R26 race car. Bringing this combination to life through striking visual storytelling is Rupert Tapper, a leading name in international fashion and lifestyle photography. His images capture the physicality and intensity of the track, while the artistic direction of visionary creative Leif Podhajsky uses motion blur effects to translate the concept of acceleration into an aesthetic defined by glamorous elegance.

On The Grand Prix Circuit

Making its debut in recent days, the experience will extend far beyond imagery alone. Throughout the season, ic! berlin will be present in some of the most exclusive Grand Prix paddocks: from the historic curves of Monza to the glamorous lights of the Marina Bay street circuit in Singapore, and on to the unmistakable excitement of Austin. A perfect fusion of luxury elegance and racing spirit.

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