Two Years Of “Stories”

The goal was to tell the story of Marcolin’s identity, its social and production universe in an innovative way—through a magazine with a journalistic and contemporary style. Not just focusing on products, but also on ideas, trends, values, and visions that reveal a dynamic reality beneath the surface. This was the challenge that, two years ago, led to the creation of Stories—a magazine that, hosted on the Marcolin website, has been narrating the company’s journey, philosophy, and projects every week.

It does so by offering behind-the-scenes looks at industry events and exhibitions, stories of iconic brands and collections, and insights into acquisitions and the many stages of creating a pair of glasses. And, as a true magazine, Stories ventures into other realms too—featuring reflections and “limitless visions” from individuals in photography, sports, food, fashion, marketing, research, art, and design. Their unique perspectives can be deeply inspiring.

Stories isn’t just a compelling brand journalism project made up of 134 articles over two years—it’s a constantly evolving lab, because the world itself is changing faster than ever. Markets shift, public tastes evolve, each generation’s interests transform, and needs, priorities, travel habits, and the planet’s demands all adapt. And if a company—like a living organism—must evolve with these changes, an editorial project like this must do the same.