作者: Newsroom

Marcolin in Sorrento

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Sorrento, just like a star, brightens up the fourth and last part of the peninsula – the final stretch of land of Campania overlooking the sea that owes its name to it.

Renowned for its captivating charm, according to myth, Sorrento is the “queen” of the land where the legendary sirens were said to reside. Like sailors, attracted by the beauty of this stretch of coast, against the breathtaking backdrop of the Gulf of Naples, Around the World, Marcolin’s column that explores the world from the viewpoint of eyewear, lands on this beautiful location in Italy with Aya, better known as Milanpyramid, one of the most influential content creators globally. Aya – born in 1996 in Egypt but raised in Milan – gives voice to a generation of young women whose identity is otherwise little represented.

As a symbol of a cultural melting pot, she focuses on fashion as a key topic to share her experiences as a young Muslim woman in Italy

Thanks to her great taste, which clearly nods to vintage inspirations, this meeting in Sorrento, the major city in the Sorrento Peninsula, steeply rising from the sea at 50 meters above sea level, is accompanied by a mood board with an all-Italian style. «The whole world recognizes the magnificent beauty of the Amalfi Coast but only few people have visited Sorrento. It’s a little jewel in the crown», says Aya.

The best way to end the day is to relax on the beach at sunset

With these geometric wraparound shapes and versatile materials – ranging from bold acetate to a lightweight metal frame that, with its tubular temples, conveys a dash of edginess – wearers are immersed into the atmosphere of Sorrento, day to night.

At every corner, there’s something special and amazing: whether you’re taking a stroll downtown, through the little streets running around Piazza Tasso, the city’s outdoor salon, with its coffee shops and retro chairs – the ideal place for a short break, while sipping the peninsula’s typical lemon-based drink. Or whether you’re admiring the places devoted to the spirit – the Cloister of Saint Frances, which is the warm-tinted symbol of the spirit itself, or roaming around the local market stalls, picking their fresh produce. The ever-present color dotting the landscape, apart from the blue of the sea, is the green of its lush parks. In Villa Fiorentino, a great example of Italian Art Nouveau style, with its rose and camellia gardens pervaded by the dominant olfactory notes of a citrus grove, a colonial building is concealed, which once served as the residence of the caretaker and which contains mysterious frescoes of unknown origin.

The whole world recognizes the magnificent beauty of the Amalfi Coast but only few people have visited Sorrento. It’s a little jewel in the crown

There are many ways to end the day in Sorrento

But Aya suggests one in particular, with a timeless charm. «The best way to end the day is to relax on the beach at sunset» she states. And the private beach of the Maya Beach Resort in Massa Lubrense, along that stretch of coast inhabited by the legendary sirens, is the ideal venue to fall under the spell of the waves, wearing extremely oversize lenses as a protection talisman.

Longarone Valley

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Is there any emotional landscape more engaging than a shot captured from above?

It seems like an infinite amount of time has passed since, at the end of the 1970s, aerial photography by the Frenchman Yann-Arthus Bertrand began to show us the world through the quintessential imagery-filled point of view – according to many filmmakers, scriptwriters and, indeed, photographers – whatever, from a bird’s eye view, is able to capture textures of reality and bring to our attention secrets that the human eye, from a simple ‘American shot’, for example, would find hard to see. Today, drones have replaced helicopters, and for many artists they are the most appropriate tool for capturing the face of nature and cities from the right distance. Neither too close. Nor too far away. Around the world, the column that explores the world from the perspective of eyewear couldn’t help but begin its wanderings from where Marcolin’s story began: Longarone, in the heart of the Cadore region, an area known the world over as the eyewear district, the only one home to one of the very few museums dedicated to the kaleidoscopic historical evolution of eyewear. And what better vantage point than from above? What is evident, under this piece of sky, a stone’s throw from Belluno and destinations with a strong resonance – such as Cortina D’Ampezzo, the Tre Cime di Lavaredo or even the lakes, such as Misurina and Cadore, with their azure waters and Eden-like panoramas – is an emotional geography of a place, and its surroundings, whose freeze frame depicts the range of matching tones of the natural elements. Air, earth, water and fire, in which crackling echoes call to mind snowy scenarios during the quintessential season of these lands i.e. winter, are the most authentic face of a mountain community, united with five others, ideally located in the central southern area of the Belluno Dolomites National Park.

A natural World Heritage

Suspended over 470 metres above sea level, nestled in the largest province of the Veneto region – Belluno – Longarone is considered an open door to an interregnum separating two worlds, with paths traced to rise from the earth, the peaks of its mountains, the Dolomites, listed as a UNESCO World Heritage Site since 2009. It is precisely the peaks of these landscapes that establish an indispensable and undoubtedly emotional bond with the local area and the element of rock. A passion for these mountains that has inspired artists, explorers, such as Vittorino Cazzetta, to whom we owe the discovery of the famous Mondeval hunter, who helped to give an identity to the Mesolithic era in these areas, or writers such as Dino Buzzati, born in this great province of Belluno. The icy influence of the Dolomites flows in the same way in Marcolin, a company with deep ties to the emotional geography of its homeland.

The profile of the mountains as a style detail

While on the summit of Monte Rite stands the Museum in the Clouds, the highest in all of Europe, paying homage to the mountain as the custodian of a heritage that encompasses the essence of mountain life, with its glass and steel domes on the foundations of a former fort, a remnant of World War I, profiling the most striking glimpse of the Monti Pallidi – the other name by which an ancient legend defines the Dolomites – and to the east of the Cadore region, Marcolin allows this passion to be expressed by the brand that is representative of its DNA, Web Eyewear, which embodies the adventurous spirit and love for the beauty of these places in a contemporary and essential style. And it is precisely the profile of the Dolomites, with its reflections, that is imprinted on the brand’s iconic eyewear: ascending the shades of these peaks recreated along the temples, until reaching the heart of the frame, as if on the summit of a mountain, wearing the most ethereal of elements: air, floating and light.  

Marcolin and Timberland Forest

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International Earth Day: Marcolin and Treedom respond to the call

Each year, a month and a day after the spring equinox, the world rallies around the Earth to celebrate it on an international day that has been held on 22 April for more than 50 years: it is one of the most significant calls to action in terms of global participation and focuses on safeguarding the planet. Because Marcolin is conscious of the issue, it responds to the call and, since 2021, has chosen to participate in the development of sustainable projects in collaboration with Treedom, the digital platform that allows people to donate and choose native trees to be planted at a distance, learn about their history and give them a name. Following its development, via a ‘Tree Diary’ that chronicles its growth through photos and periodic reports, from the comfort of their own home, is part of the process. What lies behind it, however, is more than just a note of colour: that green, which does not appear on the Treedom world map, denotes the concrete tension towards an ideal. 

3.5 million trees have been planted

For the benefit of the environment – since 2010, thanks to Treedom, 3.5 million trees have been planted, involving more than 75,000 farmers in 17 countries around the world, which means offsetting the level of CO2 emissions, protecting the biodiversity of the environment and taking concrete action to combat soil erosion and the consequences of deforestation. The other side of this story speaks the language of local communities whose return is measured in terms of increased social welfare and security. 

50 million trees worldwide by 2025

Marcolin’s project – in partnership with Treedom and Timberland Eyewear, a brand in its portfolio since 2003 – sponsors the planting of 10,000 trees, geolocated by ID codes, for three years, through Treedom, enabling each supporter to follow the evolution and the related project in the different continents of the world involved. 14,985 trees, with unusual names – such as the Grevillea shrub that grows in Kenya, reaches a height of 10-12 metres and produces the characteristic yellow flowers whose nectar, attracting bees, promotes vital plant pollination – have been planted in ten countries, but also thanks to the previous agreement between Treedom and Timberland, committed to planting 50 million trees worldwide by 2025, we can witness the growth of a veritable widespread forest, one tree at a time, under the care of their respective custodians.