Luca Nichetto

How has Murano, the place where you were born and raised, shaped your creative and professional path?

«Murano has undoubtedly shaped my creative path. Growing up on this island means being immersed in the gestures, tools, and materials, understanding the value of the gesture, the importance and ritual of making, and the ability to transform matter. Today, more than ever, after 25 years, I feel deeply connected to this side of my roots. With Nichecraft, the independent creations signed by my studio, I wanted to bring creativity and the human dimension of making back to the center».

Throughout your career you have been Art Director for many international design brands, held lectures and led workshops at various universities, and your work, ranging from products, furniture, and accessories, has been exhibited worldwide. What does design mean to you today?

«Design is a form of applied art, conceived to be produced in series, numbered or not, but always with meaning and intention. It means taking risks to create something new and unexpected, exploring creativity in all its dimensions. Every project should be carefully conceived, intentionally made, and designed to last, because creativity is a way to build connections».

Among the many things you have designed, a few years ago you also created a pair of glasses: what fascinates you about this accessory that combines design and vision? And how do you imagine it might evolve?

«Designing eyewear was a unique experience, especially because I approached that model in a very personal way, so that it would fit my face perfectly. Design, material choices, and color aesthetics all come together to create an object that doesn’t dress a part of the home, but a part of the body. Once again, these pieces are carefully designed, intentionally made, and meant to last. This is a sector whose future, especially after the advent of smart glasses, is truly unpredictable, but I believe that technological elements will ultimately add even more value to the manufacturing knowledge at the core of this industry».

Carlo Capasa

Craftsmanship and sustainability (alongside creativity) are essential pillars of Made in Italy. In the face of rapidly evolving scenarios, what should we focus on most in the future?

«Craftsmanship and sustainability have always been two fundamental elements of Made in Italy. Our real strength lies in the supply chain: an extraordinary network of companies and skills that we must continue to enhance. Looking ahead, it will be increasingly important to invest in training young people and in innovation within production processes, while preserving the manufacturing quality that makes our products recognizable worldwide».

Alongside Fashion Week, Vogue World will also take place this year. Do events like these mainly serve to reaffirm an identity, or to introduce new talents to the world?

«Events like Vogue World are primarily about telling the story of Italian fashion to the world. They help strengthen Milan’s international role while also offering great visibility to emerging talents. The strength of Italian fashion lies precisely in this balance between historic brands and new creative generations».

The fashion ecosystem also includes another Italian excellence: eyewear, a sector in which Marcolin has long been a recognized leader. Between AI and new commercial challenges, how do you see the future of this industry?

«Eyewear is a sector in which Italy has built a very solid leadership over the years, thanks to the quality of design and manufacturing. New technologies, including artificial intelligence, will play an increasingly important role, but creativity, innovation, and production expertise will remain central. Looking ahead, it will be essential to continue investing in the supply chain and in product quality—elements that make Made in Italy competitive in this sector as well».

Marcolin People Wavers

The New Ambassadors

Convivial evenings, sports tournaments, and charity initiatives are the kinds of experiences that, beyond traditional working hours, help reinforce bonds among colleagues and contribute to a positive, vibrant, and engaged workplace environment. From today, these initiatives will be shaped and brought to life by the Marcolin People Wavers: eight ambassadors aged between 27 and 43, each with different roles and levels of experience, but united by the desire to make a difference. They will bring new ideas, energy, and a sense of community to the people of Marcolin.

An Innovative Format

This month marks the start of a first series of activities designed to make the company’s values tangible and alive. In addition to this main mission, another one will gradually take shape: using their personal social media profiles to share the company from an internal and genuine perspective — the kind of viewpoint that official messages often cannot convey.

Looking Ahead

The Marcolin People Wavers will be the key players in a pioneering communication program designed to give space and voice to the people who live the company every day: their journeys, their experiences, and the values they truly identify with. It is a story that unfolds both inside and outside Marcolin, highlighting what makes its community unique. In an era of information overload and mass AI‑generated content, what truly makes a difference is authenticity — a personal and recognizable point of view. And this is exactly what our eight ambassadors can offer, turning communication into something closer, more credible, and deeply human.