The Unconventional Spirit of Berlin Captured In The New Ic! berlin x GMBH Capsule

A fashion partnership as unexpected as it is perfect. ic! berlin, part of Marcolin’s portfolio since 2023, has joined forces with fashion house GmbH to create a capsule collection unveiled in New York during an exclusive event. The limited-edition collection of sunglasses and optical frames brings together two iconic Berlin brands: ic! berlin, founded 30 years ago against the backdrop of music and club culture and the influx of creativity and burgeoning entrepreneurship, during the creative ferment of a newly reunified Germany, and GmbH, a fashion brand that developed a cult following amongst the Berlin underground club scene and celebrates its tenth anniversary this year.

Defined by an aesthetic inspired by the 2000s, the capsule styles pay tribute to GmbH’s “Desire Paths” Fall/Winter 2027 collection and to the fashion house’s two founders, Serhat Isik and Benjamin Alexander Huseby. The collection is made up of two core styles: BENJAMIN, featuring a bold wraparound design that fits the face like a second skin, to the SERHAT frame, a tribute to digital pioneers with a dynamic, geometric look that is equally suited to city life and the nightlife scene.

Limited to just 320 pieces worldwide, the frames also stand out for their exclusive colorways and distinctive design details on ic! berlin’s iconic metal construction. The capsule brings together two independent perspectives: GmbH’s vision and ic! berlin’s approach. «A collaboration that feels like a natural expression of our heritage: unconventional, precise and proudly made in Berlin», said Davide Lunghi, General Manager of ic! berlin.