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The Unconventional Spirit of Berlin Captured In The New Ic! berlin x GMBH Capsule

Boundless visions of Yao Hongying

Raised in a family of embroiderers, Yao Hongying learned the ancient art of Suzhou embroidery from an early age. The city of Suzhou is renowned for its centuries-old tradition of silk embroidery. Today, she is regarded as one of the leading artists in the field. We meet her on the occasion of the Qixi Festival, a celebration inspired by the “Legend of the Cowherd and the Weaver Girl” and widely regarded in China as Valentine’s Day.

di Newsroom

Tell me a story about MAX&Co. and Paloma Le Friant for MAX&Co. Eyewear

For the second consecutive season, the model, DJ and digital creator is the face of the F/W 26 campaign, featuring the new sunglasses and optical frames produced by Marcolin.

di Newsroom