Simultaneously with the Haute Couture fashion shows in Paris, we met the fashion journalist Giuliana Matarrese inside the Project Room of 10 Corso Como. Passionate about connections between fashion, cinema and music, and collaborator of publications such as Vogue, Style and Linkiesta Etc, we asked her how fashion is changing.

Marcolin, along with 20,000 other companies around the world, is a member of the United Nations organization that most looks toward the future. And to the common good.

Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.