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FOREVER GUESS: Contemporary Glamour

Attention to detail, elegance, and refined materials. This is the essence of the luxury embodied by FOREVER GUESS, the new eyewear collection featuring American model Leni Klum as the star of a highly cinematic campaign

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The New Eyewear Campaign

Conceived by Nicolai Marciano, Chief New Business Development Officer at GUESS, the new FOREVER GUESS eyewear campaign is a cinematic narrative inspired by the glamorous world of 1990s soap operas. Dedicated to a multifaceted, sophisticated, and ever-evolving femininity, the campaign unfolds through polished atmospheres and an aesthetic reminiscent of high fashion. It celebrates the transformative power of GUESS style and the brand’s ability to interpret the codes of contemporary luxury.

Four Women, One Icon

At the heart of the campaign is Leni Klum, portraying four distinct personalities: from the modern socialite with magnetic appeal in The Gossip, wearing oversized frames embellished with the iconic G logo, to the seductive and confident Ex-Girlfriend, enhanced by oval silhouettes illuminated with rhinestones and jewelry-inspired details. Then comes The Genius, whose intelligent charm is reflected in angular eyewear featuring animal-print textures and metallic finishes, culminating in The Legend, a timeless icon. Her role is to blend nostalgia and modernity through a refined mix of retro-inspired shapes, animal motifs, and details that evoke the FOREVER GUESS universe.

A Statement Of Style

By intertwining fashion, design, and storytelling, the new FOREVER GUESS eyewear campaign reflects the maison’s international spirit and celebrates its ability to evolve while remaining true to its distinctive identity. FOREVER GUESS is an invitation to experience luxury as something deeply personal: not an exercise in excess, but a form of authentic self-expression. Moving beyond the traditional role of eyewear as a mere accessory, it transforms glasses into a powerful expression of personal identity.

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