Sprache ändern

Die gewünschte Sprache wählen

Error label*

Photo: Tim Walker

Tell me a story

Back to stories


The Art of Craftsmanship: a project by Tim Walker

The Italian Lifestyle and craftsmanship. These are the values that a brand like Tod’s has transposed onto its objects since the 1970s.

di Newsroom

A traveling exhibit

Tod’s pays homage to craftsmanship, to Italian savoir-faire, with a project and an exhibition that are traveling the world and that stem from the collaboration with a fashion photographer of the caliber of Tim Walker. We are talking about The Art of Craftsmanship, A project by Tim Walker: a gallery of photos depicting, with a hint of irony and great imagination, the manufacturing process of Tod’s iconic products.

The importance of details

This project wishes to speak of the evolution of objects through the tools used to manufacture them and the skilled hands that shape and assemble the different materials together, to highlight the fact that the most valuable asset and what really makes a difference in the creation process of objects such as the iconic Di Bag and Gommino is craftsmanship itself.

Same attention to eyewear

These are the values on which the collaboration between Marcolin and Tod’s is built, a collaboration that today gives life to a new collection made instantly recognizable by its unique elements, such as the unmistakable leather braid on the temples or the metal chain detail inspired by the exclusive Kate collection. Signature details that don’t go unnoticed, reflecting a contemporary vision of Italian excellence.

Image storytelling

To do this, the vision of Tim Walker was crucial, a man who can turn a setting into a dream full of magic, while always staying true to Irving Penn’s famous motto: “I always thought we were selling dreams, not clothes”. On the setting, Walker thus plays with the double meaning of the objects crafted and of the tools used during the key manufacturing phases: leather cutting, sewing, brushing. A celebration of the Italian lifestyle and craftsmanship quality – key values for Tod’s – using an ironic and free-spirited language.

  • Behind the scenes about The Maxim

    Max Mara decided to introduce a new jewel-like detail in its eyewear. Let’s have a chat about it with Lara Marogna, Group Style & Product Development Director, who started her career in the world of jewelry.

    di Newsroom

  • Visions of Valtteri Bottas 

    Between one break and another, down to the wire of one of the most adrenaline-pumping competitions in the world, we intercepted the Finnish Formula 1 driver, Valtteri Bottas, who has been firmly on board with Alfa Romeo since 2022. We took the opportunity to find out more about him, a testimonial of the new limited edition Web Eyewear capsule collection, born from the partnership with Alfa Romeo.

    di Newsroom

  • Behind the scenes about How is a pair of glasses created?

    Among the various manufacturing steps, all of which are invisible to the public, there is one that is particularly long and delicate. It is referred to as tumbling, it originated in the 1950s and is still today an essential part of the fascinating journey that leads to the creation of a new frame.

    di Newsroom