Month: November 2025

A New Showroom in Barcelona

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The Location

Set along one of Barcelona’s main and most iconic thoroughfares, Avenida Diagonal, Marcolin’s newly inaugurated showroom brings a bright, flexible 500-square-meter environment to the city center. The layout seamlessly integrates day-to-day office operations with an expansive exhibition area dedicated to the company’s portfolio brands, a versatile stage for product presentations, meetings, and business negotiations.

The Goals

Following recent openings in Paris, New York, and London, the Barcelona showroom marks an important milestone for a company that has embraced an international outlook since its beginnings. It reinforces Marcolin’s footprint in Spain and Southern Europe, offering a space designed for dialogue, idea-sharing, collaboration, and commercial partnerships, as highlighted by Antonio Jové, Marcolin’s Head of EMEA.

International Presence

The new Barcelona showroom joins Marcolin’s network of 15 subsidiaries across Europe (Benelux, DACH, France, Italy, the Nordics, Portugal, Spain, and the United Kingdom), the Americas (United States, Brazil, Mexico), Asia (Hong Kong, Shanghai, Singapore), and Australia (Sydney). This global presence, supported by more than 150 distribution partners worldwide, reflects the company’s commitment to building direct connections with every market and delivering increasingly tailored services to its customers.

Giuseppe Orlando

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1

From your global experience, what defines the Asia-Pacific market today, and what financial strengths drive success?

«The Asia-Pacific region is one of the most complex and rapidly evolving in the world, a mosaic of mature markets with tighter margins in Northern Asia, and fast-growing economies in Southeast Asia. To succeed, you need to combine global discipline with local agility, acting simultaneously as strategist and risk manager. At Marcolin Asia, we have developed a Commercial Finance function designed to drive pricing excellence, capital efficiency, and positive cash growth. Through real-time analysis and cost-optimization initiatives, we’re able to balance resilience and expansion – as shown, for instance, by the success of the bold investment decisions we made during the pandemic, what I like to call “formative risks”, which are now paying off. The real differentiator lies in turning volatility into opportunity: aligning global priorities with local realities and enabling the company to do more with less».

How does Marcolin Asia’s finance division contribute to shaping the brand’s long-term strategy?

«Today, the CFO is no longer just a backstage manager but a strategic player in business decision-making. At Marcolin Asia, the Finance function is fully integrated across all departments, collaborating with Commercial, Marketing, Supply Chain, Human Resources, and Customer Service. Externally, Finance also acts as a corporate ambassador, engaging directly with clients, distributors, suppliers, and financial institutions to foster transparent and sustainable partnerships. More recently, we’ve involved customers in joint strategic investments, demonstrating how disciplined collaboration and shared investment can drive growth without compromising governance and financial rigor».

3

What are Marcolin’s short- and medium-term goals in Asia?

«Marcolin enters 2026 with a solid structure and renewed momentum. The addition of ic! berlin strengthens our luxury portfolio and reinforces our presence in Asia, opening new growth opportunities in China, Australia, and Southeast Asia. In the short- and medium-term, the company will continue to manage its resources prudently, protecting profitability and improving cash generation, while pursuing steady, long-term growth built on trust and transparency».

The German Art of Innovation: Inside ic! berlin

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Handcrafted in the Heart of Berlin

Going against the trend of many luxury brands that have moved production abroad, ic! berlin has remained faithful to its roots. This is one of the key reasons behind the exceptional quality of its eyewear. Every frame is still handcrafted at the brand’s Berlin headquarters, where experts in design, production, and technology work side by side. From the first sketch to the final assembly, each pair of glasses is conceived, shaped, tested, and finished entirely by hand.

Stainless Steel: The Brand’s Signature

At the core of ic! berlin’s philosophy lies a bold, forward-thinking choice: the use of an industrial material, cold-rolled stainless steel, transformed into a piece of design. The process unfolds in four stages. It begins with sculpting the frame from a flat sheet of stainless steel, ensuring balance, stability, and comfort, and concludes with PVD finishing, a vacuum process that minimizes toxic waste and significantly reduces CO₂ emissions.

The Evolution of Design, according to ic! berlin

ic! berlin is recognized as one of the pioneers of screwless eyewear design. Its exclusive hinge construction has redefined durability, flexibility, and lightness, setting a new standard in premium eyewear. Each frame is guaranteed by the ic! berlin logo and its unique laser-engraved serial number. Three decades after its founding, ic! berlin remains true to its original philosophy: merging technology with a human touch to designing, engineering and manufacturing ultra-light and flexible frames that defy convention.