Linn Strachwitz

1

This year ic! berlin celebrates its 30th anniversary. In your opinion, how has the brand managed to remain relevant for new generations without betraying its identity?

«By staying true to its founding principles, rooted in creative engineering, minimalist design and technical excellence. These are precisely the qualities that have made it possible to create cold-laminated stainless-steel frames made unique by the futuristic screwless hinge, a tec hnical solution that remains unmatched in terms of lightness, durability, comfort and precision. A form of quiet luxury that perfectly aligns with contemporary aesthetics and allows the brand to connect naturally with new generations, as confirmed by the strong interest in the special capsule collection created to celebrate the first 30 years of ic! berlin, which adds new chromatic finishes to the brand’s heritage».

2

Looking at your professional journey, what has helped shape your vision of marketing in the eyewear industry? And what advice would you give to a young person who wants to work in this field today?

«Before joining ic! berlin, I spent 15 years working in marketing and public relations for luxury fashion and e-commerce companies. This taught me that, at its core, successful marketing and PR always revolve around the customer: to be appealing, trustworthy and engaging, it is essential to understand their needs. I brought this principle into the eyewear world, even though it is a highly competitive landscape with a vast number of brands, where clarity and differentiation are more essential than ever. With ic! berlin, this task is both a responsibility and a privilege, because the product itself is so unique in terms of quality, engineering and design that it offers a strong and honest story to tell. To anyone who wants to work in this industry, beyond solid training, I would recommend staying curious across different fields and choosing brands you truly believe in, because only authenticity allows a brand to stand out from the background noise, especially in a crowded market like eyewear».

3

“Made in Berlin” is an integral part of the brand’s DNA: what is the strength of this cultural identity and how does it manage to resonate with a global market?

«Made in Berlin represents both a mindset and a place. Berlin stands for creativity, independence and unconventional thinking, values that are deeply embedded in ic! berlin’s approach. Continuing to manufacture in Berlin also allows the company to maintain full control over quality, innovation and manufacturing expertise: from the first sketch to the final inspection, all collections are produced and quality-checked. Yet it is precisely this strong local identity that enables the brand to connect on a global level. By focusing on design, technical excellence and product performance, ic! berlin speaks to those who value substance, confidence and originality, regardless of geographic location».

Karen Giberson

How has the role of accessories within the fashion ecosystem changed in recent years?

«When the Accessories Council was founded in the mid-1990s, fashion was at the height of minimalism: many designers did not place much importance on accessories, and several brands had not yet expanded into handbags, jewelry, eyewear, or footwear. Today, accessories are an essential part of a brand’s identity and strategy. They are no longer secondary categories but are often among the most visible elements of a collection, thanks to their accessibility, versatility, and durability. Accessories can have exceptional longevity: they can be worn repeatedly, stored, collected, and appreciated for years—often much longer than apparel. The right accessory is one of the simplest and most effective ways to refresh a wardrobe, transforming a basic piece into something unique. In terms of ‘cost per wear,’ accessories remain one of the best investments in fashion».

Between niche and global markets, what do you see as the greatest opportunities and main challenges for companies in this sector?

«Today, one of the greatest opportunities for brands lies in expanding into new categories while staying true to their core identity. The most successful brands are those that manage to enter new product categories while preserving the essence, perspective, and DNA of the designer or the company. At the same time, the current retail environment, particularly in the luxury segment, presents challenges in how and where brands connect with consumers. Many brands are developing direct-to-consumer initiatives, partnering with specialty stores, and finding innovative ways to engage audiences through pop-up stores, festivals, social media, collaborations, and experiential retail. Fashion is constantly evolving, and only brands that are innovative, agile, and willing to experiment with new ideas will endure. In today’s market, standing still is not an option».

As a global player positioned at a strategic crossroads between fashion, industry, and innovation, what can Marcolin contribute to this segment?

«Marcolin has built an extraordinary portfolio of brands spanning different aesthetics and price segments, with each collection reflecting a deep understanding of the brand’s DNA. What makes Marcolin particularly compelling is its ability to combine functionality with fashion: eyewear must serve a practical purpose, but Marcolin’s collections also offer a reason to desire something new and special, closely connected to brands that consumers love. As the company continues to evolve, its ability to combine outstanding design, international talent, and a strong strategic distribution network strengthens its global leadership. Marcolin has the opportunity not only to respond to the future of the accessories industry, but also to help shape it».

Jennie McCormick and Kyle M. Sweeney

1

What are the key elements that make the rag & bone Eyewear collection most aligned with the brand’s style and values?

Jennie McCormick: «The design principles behind our eyewear started with the same foundation as everything we do at rag & bone — quality materials, signature hardware details, and a commitment to getting the small things right. We focused on classic yet innovative shapes and material combinations that feel unmistakably us, while also allowing room to evolve.The color and material stories, the signature hardware, and the branding details all work together in a way that feels considered rather than decorative. Nothing is arbitrary. The balance between design quality, functionality, and restraint is the space rag & bone embodies — and the eyewear is no different. What makes a pair feel unmistakably rag & bone is something you notice immediately. There’s a weightiness to the frames — the quality is apparent the moment you pick up a pair, much like touching one of our fabrics. The closer you look, the more intentional the design feels: logo placement, hinge functionality, finishing details — all of it is considered, and all of it feels. That quiet attention to detail is at the core of who we are».

What themes inspired the design of this collection?

Kyle M. Sweeney: «The Spring ’26 collection was our first large drop, so we approached it with a sense of restraint – starting from familiar, archetypal shapes and refining them through proportion, tone, and materiality to feel modern and relevant. We’re not interested in reinventing icons – we’re interested in refining them. A key part of the design language comes from our three clusters, inspired by workwear – an enduring pillar of the brand. Across our ready-to-wear, you see details like contrast bartack and railroad stitching in knitwear, and triple-needle construction throughout some of our denim and wovens. That thinking translated directly into the eyewear. The “triple stitch” cluster reflects that heritage, expressing our focus on quality, innovation, and authenticity through subtle detailing and construction. From there, the collection opens into something more expressive, where color and transparency introduce a quiet sense of individuality, and into a more technical space where hardware and construction become part of the visual language. The palette is intentional – olive, fudge, tort – colors that feel lived-in rather than decorative. It’s designed for a global, urban customer who moves fluidly between environments and dresses with instinct rather than effort. There’s a quiet confidence – nothing feels forced, but everything is considered».

2

How do you balance innovation with respect for the history of such a strongly characterized brand?

Jennie McCormick «We always start with a strong foundation in classic eyewear shapes — that’s non-negotiable. But within that foundation, there’s a lot of room to play. Our design meetings are genuinely fun and inspiring: we try on shapes, debate proportions, and discuss how to adapt emerging trends so they feel like rag & bone. As someone who is obsessed with eyewear — I own more than 20 pairs of sunglasses and counting — being in those conversations never gets old. The key is creating shapes with intention. The eyewear world is vast, and trends move fast. But much like our clothing, we want our eyewear to feel effortless and timeless — something that enhances an outfit and adds a quiet edge without ever feeling like it’s trying too hard. Innovation shows up in the details rather than the headline. Our color combinations, finishes, and hardware details are where we push boundaries — subtly, deliberately, and always in service of the overall aesthetic, and completing the rag & bone look».

In which directions might the brand evolve in the future?

Kyle M. Sweeney «We’ve always existed in the tension between heritage and modernity. Looking ahead, it’s about elevating the brand, expanding the lifestyle, and innovating to meet the needs of the customer of the future – while staying grounded in that heritage. We see a real opportunity in building out a broader product ecosystem, with eyewear playing a critical role in that evolution. What’s interesting now is exploring that tension through new materials, finishes, and construction techniques – particularly in categories like eyewear, where the product is both functional and deeply personal. Eyewear becomes a natural extension of the wardrobe. Something that completes a look, but also subtly defines it. It’s not an accessory. It’s an expression of identity at eye level. Ultimately, it’s about building a more complete, head-to-toe perspective, where every piece feels considered and connected».

3

rag & bone is at the beginning of a new collaboration with Marcolin: what do you value most about this partnership?

Jennie McCormick: «Marcolin brings decades of expertise and a deep, nuanced understanding of the eyewear industry — that kind of knowledge is invaluable, especially as we continue to grow and scale the collection. What excites me most is how much their know-how elevates what we’re able to execute. The collaboration between our teams is genuinely creative and collaborative. There’s a real back-and-forth — the Marcolin team pushes us, we collaborate with them, and the result is better than either of us would arrive at alone. What makes it feel so natural is a shared starting point: quality first, always viewed through the lens of considered design and meaningful innovation. Marcolin doesn’t just manufacture — they think about product the way we do. That alignment in values is rare, and it’s what makes us genuinely excited about where this goes».

Who is this new collection designed for?

Kyle M. Sweeney: «The rag & bone customer is highly attuned. They edit, refine, and collect with intention. There’s an ease to how they dress, but it’s never accidental. They’re not chasing trends – they’re building a point of view. That mindset shapes everything. Frames are designed to move effortlessly across moments…from morning to evening, and from everyday life to travel – without needing to be reconsidered. There’s also an emotional layer. Eyewear has an immediacy – it frames the face, shifts posture, and changes how you’re perceived. A great frame doesn’t just complete a look; it alters your presence. The collection is grounded, but never static. We lean into subtle disruption in proportion, tone, and detail. It’s about precision, with just enough tension to make it feel personal».

Luca Nichetto

How has Murano, the place where you were born and raised, shaped your creative and professional path?

«Murano has undoubtedly shaped my creative path. Growing up on this island means being immersed in the gestures, tools, and materials, understanding the value of the gesture, the importance and ritual of making, and the ability to transform matter. Today, more than ever, after 25 years, I feel deeply connected to this side of my roots. With Nichecraft, the independent creations signed by my studio, I wanted to bring creativity and the human dimension of making back to the center».

Throughout your career you have been Art Director for many international design brands, held lectures and led workshops at various universities, and your work, ranging from products, furniture, and accessories, has been exhibited worldwide. What does design mean to you today?

«Design is a form of applied art, conceived to be produced in series, numbered or not, but always with meaning and intention. It means taking risks to create something new and unexpected, exploring creativity in all its dimensions. Every project should be carefully conceived, intentionally made, and designed to last, because creativity is a way to build connections».

Among the many things you have designed, a few years ago you also created a pair of glasses: what fascinates you about this accessory that combines design and vision? And how do you imagine it might evolve?

«Designing eyewear was a unique experience, especially because I approached that model in a very personal way, so that it would fit my face perfectly. Design, material choices, and color aesthetics all come together to create an object that doesn’t dress a part of the home, but a part of the body. Once again, these pieces are carefully designed, intentionally made, and meant to last. This is a sector whose future, especially after the advent of smart glasses, is truly unpredictable, but I believe that technological elements will ultimately add even more value to the manufacturing knowledge at the core of this industry».

Carlo Capasa

Craftsmanship and sustainability (alongside creativity) are essential pillars of Made in Italy. In the face of rapidly evolving scenarios, what should we focus on most in the future?

«Craftsmanship and sustainability have always been two fundamental elements of Made in Italy. Our real strength lies in the supply chain: an extraordinary network of companies and skills that we must continue to enhance. Looking ahead, it will be increasingly important to invest in training young people and in innovation within production processes, while preserving the manufacturing quality that makes our products recognizable worldwide».

Alongside Fashion Week, Vogue World will also take place this year. Do events like these mainly serve to reaffirm an identity, or to introduce new talents to the world?

«Events like Vogue World are primarily about telling the story of Italian fashion to the world. They help strengthen Milan’s international role while also offering great visibility to emerging talents. The strength of Italian fashion lies precisely in this balance between historic brands and new creative generations».

The fashion ecosystem also includes another Italian excellence: eyewear, a sector in which Marcolin has long been a recognized leader. Between AI and new commercial challenges, how do you see the future of this industry?

«Eyewear is a sector in which Italy has built a very solid leadership over the years, thanks to the quality of design and manufacturing. New technologies, including artificial intelligence, will play an increasingly important role, but creativity, innovation, and production expertise will remain central. Looking ahead, it will be essential to continue investing in the supply chain and in product quality—elements that make Made in Italy competitive in this sector as well».

Marcolin People Wavers

The New Ambassadors

Convivial evenings, sports tournaments, and charity initiatives are the kinds of experiences that, beyond traditional working hours, help reinforce bonds among colleagues and contribute to a positive, vibrant, and engaged workplace environment. From today, these initiatives will be shaped and brought to life by the Marcolin People Wavers: eight ambassadors aged between 27 and 43, each with different roles and levels of experience, but united by the desire to make a difference. They will bring new ideas, energy, and a sense of community to the people of Marcolin.

An Innovative Format

This month marks the start of a first series of activities designed to make the company’s values tangible and alive. In addition to this main mission, another one will gradually take shape: using their personal social media profiles to share the company from an internal and genuine perspective — the kind of viewpoint that official messages often cannot convey.

Looking Ahead

The Marcolin People Wavers will be the key players in a pioneering communication program designed to give space and voice to the people who live the company every day: their journeys, their experiences, and the values they truly identify with. It is a story that unfolds both inside and outside Marcolin, highlighting what makes its community unique. In an era of information overload and mass AI‑generated content, what truly makes a difference is authenticity — a personal and recognizable point of view. And this is exactly what our eight ambassadors can offer, turning communication into something closer, more credible, and deeply human.

WEB EYEWEAR: 20 Years Of History In A New Collection

The Values

Simple yet never predictable elegance, attention to detail, retro inspiration and contemporary lines. These are the defining features of WEB EYEWEAR, a brand that has always been synonymous with understated luxury, where style is shaped by balance and care for detail. To celebrate its first 20 years as part of the Marcolin family, this spring an exclusive capsule collection makes its debut, previewed at MIDO. A special collection featuring four new models that, through a refined and modern aesthetic, combine tradition and contemporaneity.

The New Models

Two sunglasses styles, with thick temples and a double bridge, and two optical frames that echo the same shapes with a slimmer, lighter line, designed for greater everyday comfort. These frames form this special capsule collection and are united by distinctive elements, starting with the logo, reinterpreted for the occasion, and the iconic torchon—the stylistic element that in the 1960s reproduced the propeller of an airplane, here transformed into a pure graphic sign. A defining feature, reimagined with a decorative approach, that can be found on the bridge or on the temples.

The Colours

With this new celebratory capsule, WEB EYEWEAR also plays with colour, ranging in the sunglasses from absolute black with smoke-tinted lenses to Havana-toned temples paired with yellow photochromic lenses. Completing the collection is dedicated packaging that recalls colours and textures from WEB’s style archive: a further tribute to the brand’s history and its timeless vision.

ic! berlin: a day to celebrate 30 years of independent design 

An extraordinary event

To celebrate its first 30 years of history and achievements, on March 19th ic! berlin brought its community together for a special day that began with an exclusive tour of its showroom and factory, located inside the brand’s headquarters in one of Berlin’s industrial districts.

For all guests, it was a unique opportunity to explore the spaces, discover the design and manufacturing processes behind the frames, and gain insight into the creative philosophy of one of the most innovative and cult eyewear brands on the scene.

The new capsule collection

During the tour, ic! berlin also introduced a capsule collection created specifically to mark this milestone anniversary.

The six new models — from the Marcolin-owned brand — blend tradition with innovation, offering a contemporary take on ic! berlin’s minimalist lines. As a surprising twist, the collection plays with Transformative Teal, an intense blue‑green hue that enhances the frames and reappears in the matching photochromic lenses.

A cocktail party at the museum

The celebration concluded with a dinner and cocktail party held in one of Berlin’s most atmospheric venues: the Feuerle Collection, a museum opened ten years ago inside a former Second World War telecommunications bunker.

Here, in a space rich with ambience, guests were surrounded by a remarkable display of Eastern and contemporary art from the private collection of Désirée Feuerle — from Khmer sculptures and Chinese furniture dating back to 200 BC, to works by artists such as Anish Kapoor, Cristina Iglesias and Adam Fuss.

An immersive journey into beauty from an unconventional perspective, perfectly in tune with the spirit of ic! berlin.

ic! berlin: 30 Years Of Engineering And Creativity

The Story

In a city newly reunited and animated by strong creative energy and a desire to experiment, ic! berlin was born in a Berlin apartment thanks to the eclectic Ralph Anderl — designer, singer, photographer and musician — together with two friends. It was 1996, and from the very beginning the brand captured public attention with its ultra‑light and flexible frames that challenged conventions and introduced a new paradigm in the eyewear world. They quickly became the object of desire for a generation of young creatives: lively, curious and nomadic personalities drawn to these unconventional, ultra‑light and minimalist frames in cold‑rolled stainless steel, united by the iconic screwless hinge — a unique solution in terms of lightness, durability and comfort.

The Collection

To celebrate this important milestone, ic! berlin — one of Marcolin’s house brands since 2023 — presents a special capsule collection that reinterprets its famous minimalist lines in six frames created for the occasion. Four of them are more classic stainless‑steel styles that celebrate the brand’s heritage: LEIF, WANDA, OLI THE 2ND and PINA. Two are more innovative: SODIUM and XENON. Enhancing the collection is the shade selected by the Worth Global Style Network as Color of the Year: Transformative Teal, an intense blue‑green that embodies both nature and technology, calmness and vibrant energy. The same tone is echoed in the photochromic lenses which, adapting to sunlight variations, play with the same nuance as the frame.

The Campaign

Completing the celebrations for ic! berlin’s 30th anniversary is a dedicated campaign: “I see Berlin”. It is a communication project that pays homage to the independent essence and creative energy of Berlin, the city that is part of the brand’s DNA, through some of its contemporary protagonists: nightlife photographer Sven Marquardt, Thai‑American Michelin‑starred chef Dalad Kambhu, conceptual artist Nina Pohl, DJ Nunguja Kisalya — London‑based today but raised in Berlin — architect and artist Thilo Reich, and South Korean dancer Youngchan Moon, who blends classical and contemporary elements in his movement.
Through their perspective, the creative identity of Berlin takes shape, and ic! berlin eyewear becomes the literal and symbolic lens capable of capturing the city’s most vibrant energies.

MCM: a Half-Century Journey

From Munich To Space

Founded in Munich in 1976, MCM (Modern Creation München), fully immersed in the city’s cultural and musical scene, quickly distinguished itself through bags, luggage, and ready-to-wear lines imbued with a creative and cosmopolitan spirit. Its leather accessories, marked with the Visetos monogram — featuring a laurel crown and diamond-shaped motif inspired by the Bavarian flag — rapidly became symbols of style, glamour, and freedom of expression, beloved by the international jet set. Today, present in 43 countries worldwide, MCM celebrates its 50th anniversary with a new milestone: the Spring/Summer 2026 Eyewear collection, created in collaboration with Marcolin.

A Sensory Collection

In this latest collection, design transforms into a tactile experience — a new chapter in the journey from Munich to Mars that began with the Autumn/Winter 2024 campaign. Inspired by the clean, functional lines of Bauhaus aesthetics, it looks to the future with new three-dimensional textures that become refined sculptural elements. The laurel motif, a historic emblem of the Maison, transforms into a striking detail on the elegant temple structures, while the Visetos monogram in acetate steps beyond mere decoration, evolving from symbol to substance. Without losing its connection to heritage, MCM transforms everyday life into a personal and aesthetic experience, where each frame becomes a mark of modernity, dynamism, and individual expression.

Limited Edition

The centerpiece of the collection is the new exclusive “Mars Mask” sunglasses — a bold, ultra-modern metal shield frame produced in a limited series. Inspired by astronauts’ helmets, the frame’s sleek, enveloping silhouette is elevated by a top spoiler and diamond-cut metal details on the lenses: a futuristic touch of luxury that highlights the eyewear’s high-tech, dynamic architecture. Produced in limited numbers and presented in a special commemorative case, these sunglasses perfectly capture MCM’s timeless spirit: creative, revolutionary, and always in motion — towards a bright future.