Author: Newsroom

adidas Sport: Style meets Technology on the Slopes

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Precision for Every Ride

Always see clearly in any weather condition, with an ergonomic frame that ensures a perfect fit. From alpine skiing to freestyle and snowboarding, adidas Sport Performance snow goggles redefine visibility and comfort. Designed for athletes, they feature high-definition lenses and a contemporary design that satisfies both the functional and aesthetic needs of sports enthusiasts at every level. Two snow goggle models are available which join the iconic Dunamis Evo sunglasses, also ideal for snow sports such as cross-country skiing.

Adaptability in Action

Thanks to a practical magnetic attachment system, the polycarbonate lenses of the adidas Sport SP0120 model can be swapped effortlessly depending on weather conditions. Two lenses are included: one optimized for bright sunlight, and the other designed to enhance contrast in foggy or low-light environments. The upper ventilation system prevents fogging, while the combination of foam padding and an elastic strap ensures a secure, stable fit even on the most demanding descents.

Design without Limits

The adidas Sport SP0121 snow goggle stands out for its clean, minimalist aesthetic combined with high functionality. Lightweight polycarbonate lenses reduce glare and eye fatigue, while the full-frame construction and integrated ventilation expand the field of vision and keep lenses consistently clear. Available in multiple color options, these goggles are designed to deliver comfort and confidence all day on the slopes.

Best Of 2025

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The numbers

Four licence agreements renewed (Max Mara, adidas Sport and Originals, GUESS and GANT); the addition of two new brands to the portfolio (rag & bone and GUESS Jeans), joining more than 20 luxury and lifestyle brands already in the line-up; and three anniversaries. Forty years of the Marcolin DACH subsidiary, the twentieth anniversary of TOM FORD Eyewear, and two years since the launch of this magazine, Marcolin Stories. A platform that not only offers a behind-the-scenes perspective, but over time has also given visibility to many members of the Marcolin family, becoming part of a wider content ecosystem that has helped the brand surpass 100,000 followers on LinkedIn. These are just some of the figures that tell the story of the past 12 months.

An international footprint

Staying true to its international vocation, and following Paris, London and New York, Marcolin this year opened a new showroom in Barcelona: a 500 sq m space combining offices and exhibition areas, overlooking the strategic and central Avenida Diagonal. This presence, together with the most anticipated and now well-established events such as international Press Days and the Summer Buying Days across Europe, Asia and the United States, helps to further strengthen the Group’s presence in 125 countries worldwide.

Events

No year-end review would be complete without mentioning Framing Light, the exhibition-event held at the beginning of 2025 within the setting of Milan’s Salone dei Tessuti, which saw five photographers explore and interpret the values of the house brand WEB EYEWEAR. But 2025 was also the year in which Marcolin published its first Sustainability Report, an important milestone which, together with the Best Employers 2025/26 recognition and the Pink Walk organised across all subsidiaries to support cancer research, allows the year to close with confidence. And with a little extra pride.

A New Showroom in Barcelona

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The Location

Set along one of Barcelona’s main and most iconic thoroughfares, Avenida Diagonal, Marcolin’s newly inaugurated showroom brings a bright, flexible 500-square-meter environment to the city center. The layout seamlessly integrates day-to-day office operations with an expansive exhibition area dedicated to the company’s portfolio brands, a versatile stage for product presentations, meetings, and business negotiations.

The Goals

Following recent openings in Paris, New York, and London, the Barcelona showroom marks an important milestone for a company that has embraced an international outlook since its beginnings. It reinforces Marcolin’s footprint in Spain and Southern Europe, offering a space designed for dialogue, idea-sharing, collaboration, and commercial partnerships, as highlighted by Antonio Jové, Marcolin’s Head of EMEA.

International Presence

The new Barcelona showroom joins Marcolin’s network of 15 subsidiaries across Europe (Benelux, DACH, France, Italy, the Nordics, Portugal, Spain, and the United Kingdom), the Americas (United States, Brazil, Mexico), Asia (Hong Kong, Shanghai, Singapore), and Australia (Sydney). This global presence, supported by more than 150 distribution partners worldwide, reflects the company’s commitment to building direct connections with every market and delivering increasingly tailored services to its customers.

Giuseppe Orlando

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1

From your global experience, what defines the Asia-Pacific market today, and what financial strengths drive success?

«The Asia-Pacific region is one of the most complex and rapidly evolving in the world, a mosaic of mature markets with tighter margins in Northern Asia, and fast-growing economies in Southeast Asia. To succeed, you need to combine global discipline with local agility, acting simultaneously as strategist and risk manager. At Marcolin Asia, we have developed a Commercial Finance function designed to drive pricing excellence, capital efficiency, and positive cash growth. Through real-time analysis and cost-optimization initiatives, we’re able to balance resilience and expansion – as shown, for instance, by the success of the bold investment decisions we made during the pandemic, what I like to call “formative risks”, which are now paying off. The real differentiator lies in turning volatility into opportunity: aligning global priorities with local realities and enabling the company to do more with less».

How does Marcolin Asia’s finance division contribute to shaping the brand’s long-term strategy?

«Today, the CFO is no longer just a backstage manager but a strategic player in business decision-making. At Marcolin Asia, the Finance function is fully integrated across all departments, collaborating with Commercial, Marketing, Supply Chain, Human Resources, and Customer Service. Externally, Finance also acts as a corporate ambassador, engaging directly with clients, distributors, suppliers, and financial institutions to foster transparent and sustainable partnerships. More recently, we’ve involved customers in joint strategic investments, demonstrating how disciplined collaboration and shared investment can drive growth without compromising governance and financial rigor».

3

What are Marcolin’s short- and medium-term goals in Asia?

«Marcolin enters 2026 with a solid structure and renewed momentum. The addition of ic! berlin strengthens our luxury portfolio and reinforces our presence in Asia, opening new growth opportunities in China, Australia, and Southeast Asia. In the short- and medium-term, the company will continue to manage its resources prudently, protecting profitability and improving cash generation, while pursuing steady, long-term growth built on trust and transparency».

The German Art of Innovation: Inside ic! berlin

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Handcrafted in the Heart of Berlin

Going against the trend of many luxury brands that have moved production abroad, ic! berlin has remained faithful to its roots. This is one of the key reasons behind the exceptional quality of its eyewear. Every frame is still handcrafted at the brand’s Berlin headquarters, where experts in design, production, and technology work side by side. From the first sketch to the final assembly, each pair of glasses is conceived, shaped, tested, and finished entirely by hand.

Stainless Steel: The Brand’s Signature

At the core of ic! berlin’s philosophy lies a bold, forward-thinking choice: the use of an industrial material, cold-rolled stainless steel, transformed into a piece of design. The process unfolds in four stages. It begins with sculpting the frame from a flat sheet of stainless steel, ensuring balance, stability, and comfort, and concludes with PVD finishing, a vacuum process that minimizes toxic waste and significantly reduces CO₂ emissions.

The Evolution of Design, according to ic! berlin

ic! berlin is recognized as one of the pioneers of screwless eyewear design. Its exclusive hinge construction has redefined durability, flexibility, and lightness, setting a new standard in premium eyewear. Each frame is guaranteed by the ic! berlin logo and its unique laser-engraved serial number. Three decades after its founding, ic! berlin remains true to its original philosophy: merging technology with a human touch to designing, engineering and manufacturing ultra-light and flexible frames that defy convention.

Pink Walk Marcolin for AIRC

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Step by step, for everyone’s health

The collaboration between Marcolin and AIRC – the Italian Foundation for Cancer Research – grew even stronger this year, thanks to the participation of hundreds of employees and partners in the Pink Walk, the solidarity walk organized during Breast Cancer Awareness Month. A special moment to remind us that prevention is the first and most essential tool in the fight against breast cancer.

 

Numbers that bring hope

Every year, 55,900 new cases of breast cancer are diagnosed in Italy, making it the most common form of cancer among women. But there’s good news: research and prevention are making a real difference. Today, the five-year survival rate after diagnosis has reached 91%. Pink October is therefore a key time to renew our collective commitment to awareness, with free medical check-ups, open days, and initiatives across the country – including the Pink Walk, which symbolically brings together communities, institutions, and companies.

From Italy to the world: a global pink wave

From Longarone to Milan, London to Paris, Berlin to Barcelona, and all the way to New York, Mexico City, Singapore, Sydney, and Shanghai – Marcolin teams around the globe proudly wore the pink t-shirt, a symbol of research and hope. A simple yet powerful gesture that connects people and cultures in pursuit of a shared goal: supporting research and spreading a culture of prevention. Since 2024, Marcolin has been walking alongside AIRC, firmly believing that every step – even the smallest – can make a difference.

Vicky Yeung

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1

What is your strategy for promoting Marcolin products in such a vast region?

«In a fast-changing and unpredictable world like ours, the first thing we need is the ability to respond quickly to market demands. To do this, we start with solid research and analysis of market feedback and consumer data from social media platforms, which we then segment by age and income groups. Based on these insights, my team of designers works to adapt the portfolio models to the specific needs of our customers — always staying true to the brand identity and in close collaboration with Marcolin’s headquarters».

2

How do you manage to meet the needs of such diverse markets?

«Countries like Japan and Korea are very different from China and Thailand, so offering a single global collection for the entire APAC region would be a mistake. Japanese customers, for example, prioritize premium quality and craftsmanship, while the Korean market is driven by younger consumers who prefer bold trends inspired by K-pop — from oversized clothing to integrated tech accessories. Countries like Indonesia, Vietnam, and Thailand, on the other hand, require versatile and more affordable models that combine understated style, easy pairing, and sustainable production».

3

Looking ahead, are you planning an Asian line for ic! berlin as well?

«That’s definitely our next challenge. Ic! berlin has a strong reputation for technical features like lightness, screwless design, and flexibility, as well as for its ultra-contemporary style. To enhance brand recognition in the Asia-Pacific area, we’ll need to create a dedicated collection, as Asian consumers — increasingly design-conscious — tend to prefer high-quality products that also reflect local cultural elements. Our task will be to adapt a valuable brand like ic! berlin to these expectations. Because offering a unique experience to our customers and building strong relationships with them are the two pillars that can turn the diversity of the APAC region into an opportunity».

ic! berlin: Modernist Inspiration

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A Bold Urban Experiment

Inspired by Berlin’s modernist architecture, ic! berlin’s September ’25 Collection owes much to the distinctive style of the Hansaviertel district, where a new generation of designers and architects reshaped the cityscape from the 1950s onwards. From Oscar Niemeyer to Alvar Aalto, Le Corbusier to Egon Eiermann, Walter Gropius to Arne Jacobsen, their vision of a modern, bright, functional, and green city gave rise to one of Berlin’s most ambitious urban experiments. Iconic buildings such as the “Schwedenhaus,” designed in 1956 by Fritz Jaenecke and Sten Samuelson, were chosen as the backdrop for the new ic! berlin campaign—a fitting tribute to architectural innovation.

New Finishes in the Collection

Comprising five distinct models, the new ic! berlin collection reflects the organic, minimalist shapes of these architectural masterpieces, as well as their colors—from mimosa yellow to Mondrian blue—and finishes. For the first time, each frame is offered in two different finishes: matte on the upper portion and glossy on the lower. This subtle detail alone adds depth to each pair of glasses. Among other innovations, the Gallium model introduces a tactile texture for the first time, replacing the classic cold-laminated stainless steel with metal engraved with delicate nature-inspired lines that create a soft play of light and shadow.

More ic! berlin Innovations

Alongside Gallium, the Thilo model stands out with its precise, geometric lines, softened by a Pearl/Chrome finish—or for those preferring a more understated look, in glossy black. The new Eike model also plays with dual finishes—matte above, glossy below—transforming the classic intellectual round frame with mimosa and cream tones. The Loris sunglasses reinterpret the classic Pilot shape, radiating retro charm in a dark gray/Tiziano red combination. Finally, the Jonte model embraces simplicity, pairing graphite tones in glossy and matte finishes for a more casual touch on a timelessly elegant frame (more information on www.ic-berlin.com)

Marcolin’s New Collections at Silmo Paris 2025

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Record-Breaking Numbers

Much more than a trade show, since 1995 Silmo Paris has been the international stage and beating heart of the eyewear industry. With 900 exhibitors from around the world (42 countries represented this year), the event – taking place from September 26 to 29 – will once again attract thousands of visitors and buyers (32,000 attendees in 2024) for an edition aptly named “The Place to See”. It’s the perfect opportunity to explore innovations from 1,500 different brands, discover emerging talents, and attend talks on tomorrow’s trends in a constantly evolving and innovative sector.

Marcolin’s Brands

A Paris regular since 1976, and now present with a new showroom on the elegant rue De Richelieu for the past two years, Marcolin will participate in this year’s Silmo Paris to showcase its latest brand collections. Among the most anticipated releases is the exclusive model from TOM FORD’s Fall-Winter 2025/26 runway, designed by creative director Haider Ackermann, featuring a dynamic silhouette and the signature rose gold “T” on the temples. Also drawing attention is the reinterpretation of ZEGNA Eyewear’s iconic Orizzonte I model, which adds a refined top bar to its metal frame, evoking mountain profiles. Plus, the debut collections by Marcolin for Abercrombie & Fitch and Hollister.

The New Collections

At Marcolin’s booth, visitors will also find the latest eyewear collections from Christian Louboutin, featuring the unmistakable red detail on the sides of the brow bar, and K-WAY, showcasing its futuristic mask-style sunglasses. GUESS embraces the vibrant spirit of the 2000s with its newest frames, while Max Mara opts for sleek rectangular mask-style sunglasses with metal fronts. Not to be missed are the latest from adidas, including the new Anemos Light model with a wraparound frame and large lenses for optimal protection, and ic! berlin, which will unveil Horizontal Color Split, a collection with a lightweight design and refined color gradients. So many new releases make this year’s event truly unmissable.

Jiang Honglin

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An Ancient Tradition

Born in Guizhou, Jiang Honglin is the world’s most renowned artist in the ancient art of paper cutting, recognized as intangible cultural heritage in China and a cornerstone of Miao artistic identity. Although the technique is practiced throughout China, the Miao variations stand out for their symbolic richness and deep connection with ethnic traditions.

Jiang Honglin’s work draws inspiration from a vast collection of traditional motifs, merging them with a modern aesthetic in her tireless pursuit of manual perfection. Thus, transcending the boundaries of time and geography, Jiang Honglin’s creativity meets Marcolin’s craftsmanship—both born of the same devotion to detail and artisanal precision.

The Gestures

Watching Jiang Honglin’s small scissors move gracefully and swiftly across the paper is like witnessing a dance performance: the artist works quickly and precisely, freehand, following patterns that have belonged to Miao tradition for millennia. Her paper cutting comes to life, transforming into richly decorated silhouettes of twin dragons, divine birds with splendid plumage, or delicate “butterfly mothers.”

In her unique ability, as critics say, to “give soul to paper,” one finds the same principles of attention to detail, symmetry, and balance between form and function that also permeate Marcolin’s creations: both celebrate craftsmanship as a form of expression and visual storytelling.

The Value Of Objects

Thanks to figures like Jiang Honglin, the intangible cultural heritage of a country can remains alive and be renewed through a contemporary language. The value of objects lies in their ability to embody abstract cultural concepts, personal traits, and social identities. Just as a paper carving transforms a sheet into a cultural narrative, so too does Marcolin’s artisanal excellence transcend the mere functionality of a pair of glasses, turning them into a distinctive and identity-defining symbol.