Author: Newsroom

In support of Breast Cancer Awareness Month, GUESS Eyewear, a distinguished member of the Marcolin portfolio since 2013, reaffirms its commitment to raising awareness and championing early detection through its continued  partnership with The Get In Touch Foundation, an international non-profit organization dedicated to advancing breast health education and prevention. In part of this collaboration is an exclusive dedicated capsule collection that brings together GUESS style and a shared commitment to making a lasting impact.

Blending timeless elegance with modern femininity, the new collection, available in both sun and optical styles, interplays with geometric silhouettes and sophisticated colour contrasts. The bold yet sleek rectangular frame in black acetate is complemented by warm Blush Havana temples, adorned with GUESS’s signature gold-tone chain detail, thoughtfully accented with touches of matte pink enamel in honor of the occasion.

Emphasising the meaningful purpose behind the collection is the unmistakable pink ribbon, the universal symbol of breast cancer awareness, delicately featured on the temple tips. Completing the capsule collection is a specially designed pink case, adding a finishing touch to a collection that blends GUESS style with a cause that extends far beyond fashion.

For the Fall/Winter 2026 collection, GUESS joins forces with Leonie Hanne, a style icon on the international fashion scene. The collaboration gives shape to a capsule collection that celebrates a contemporary femininity, free from conventions and driven by elegance. In the campaign, this vision finds its perfect setting in Paris, among cafés, monumental architecture, and the iconic landmarks of the City of Light.

Defined volumes and harmonious proportions play between compact shapes and enveloping silhouettes. These are the hallmarks that make the “Leonie Hanne for GUESS” collection both elegant and impactful, effortlessly combining style and everyday wearability. Here, eyewear transcends its role as a simple accessory, becoming the ideal complement to a wardrobe full of personality and a true style statement, complementing the collection’s mix of fluid silhouettes and structured tailoring.

The collection features three distinct silhouettes: a wraparound shield frame with sculptural, statement-making volumes; a style defined by clean geometric rigor, enhanced by slim and streamlined temples; and a sun style with an oval profile and a retro-inspired allure. These three unique designs are presented in a color palette ranging from deep black to rich dark Havana tones and intense burgundy shades, all embellished with the GUESS logo on the temples. Bold yet versatile, these accessories are designed to complete the wardrobe of a dynamic and sophisticated woman.

The aesthetics of speed meet iconic design in the new Racing Edition by ic! berlin. With this special capsule, the Berlin-based maison revisits two standout pieces from its archive, the Ryan and Gabriel frames, reinterpreting them through a contemporary, sport-inspired lens and transforming them into a celebration of the world of motorsport.

Among the key highlights is the new Pearl colorway of the Ryan model, paired with dark grey polarized lenses and red temple tips, creating a bold yet sophisticated aesthetic.

For the Gabriel model, ic! berlin introduces a Sky Grey acetate front, new Pearl metal temples, and red temple tips, a design choice that further reinforces the racing inspiration while enhancing the frame’s technical character.

Completing the capsule is a collectible packaging concept: a red case available in five different versions, each distinguished by a unique outer sleeve.

Four versions pay tribute to some of the most iconic stops on the calendar, Monza, Austin, Singapore, and Las Vegas, while the fifth draws inspiration from the universal imagery and spirit of motorsport competition.

By weaving together history, anecdotes, and stereotypes across the 750 years since their invention, David King Dunaway reminds us that, until the early twentieth century, wearing prescription glasses was often a source of social embarrassment, especially for women and children. It was only in the 1920s that things gradually began to change and eyewear became a mark of distinction. The appeal of figures such as Le Corbusier, Truman Capote, Gio Ponti, Max Ernst, and Paul Klee is inseparable from the shapes and colours of their frames, defined by an elegance that remains intact in eyewear inspired by the aesthetics of the 1930s.

Cinema would do the rest, the author explains, turning styles such as the cat-eye frames worn by Marilyn Monroe and Lauren Bacall, Audrey Hepburn’s oversized wraparound silhouettes, and the aviator models featured in countless action films into true objects of desire. Eyewear became a way to express personality through shapes and designs that today continue to inspire reinterpretations by brands within the Marcolin portfolio.

From Swinging London, portrayed across the pages of leading fashion magazines through images of John Lennon’s round metal frames and the bold white eyewear worn by bands such as The Who, the journey continues through the experimentation of rock and punk groups. Later came global icons including Michael Jackson, Madonna, Bono, Kurt Cobain, and the Gallagher brothers. It marked the beginning of a new chapter, with eyewear emerging as a defining element of contemporary aesthetics, continuously reinterpreted and refreshed by brands. They are among the protagonists of a journey that, as David King Dunaway concludes, has never stopped evolving and is already looking toward a new era.

Premium design meets adrenaline. With the evocative tagline “From 0,5 mm to 300 km/h: engineering excellence and high-speed precision,” ic! berlin, the German eyewear brand of the Marcolin Group, launches its first major campaign alongside the Audi Revolut Formula 1 team. Taking center stage are drivers Nico Hülkenberg and Gabriel Bortoleto, the faces and driving forces behind a partnership signed at the beginning of 2026. It brings together two worlds that may seem far apart, yet are united by the same passion for millimetric precision, focus, and innovation.

On one side, the featherlight feel and flexibility of ic! berlin frames, renowned for their iconic screwless hinge. On the other, the sharp lines, aerodynamics, and agility of the new Audi R26 race car. Bringing this combination to life through striking visual storytelling is Rupert Tapper, a leading name in international fashion and lifestyle photography. His images capture the physicality and intensity of the track, while the artistic direction of visionary creative Leif Podhajsky uses motion blur effects to translate the concept of acceleration into an aesthetic defined by glamorous elegance.

Making its debut in recent days, the experience will extend far beyond imagery alone. Throughout the season, ic! berlin will be present in some of the most exclusive Grand Prix paddocks: from the historic curves of Monza to the glamorous lights of the Marina Bay street circuit in Singapore, and on to the unmistakable excitement of Austin. A perfect fusion of luxury elegance and racing spirit.

Conceived by Nicolai Marciano, Chief New Business Development Officer at GUESS, the new FOREVER GUESS eyewear campaign is a cinematic narrative inspired by the glamorous world of 1990s soap operas. Dedicated to a multifaceted, sophisticated, and ever-evolving femininity, the campaign unfolds through polished atmospheres and an aesthetic reminiscent of high fashion. It celebrates the transformative power of GUESS style and the brand’s ability to interpret the codes of contemporary luxury.

At the heart of the campaign is Leni Klum, portraying four distinct personalities: from the modern socialite with magnetic appeal in The Gossip, wearing oversized frames embellished with the iconic G logo, to the seductive and confident Ex-Girlfriend, enhanced by oval silhouettes illuminated with rhinestones and jewelry-inspired details. Then comes The Genius, whose intelligent charm is reflected in angular eyewear featuring animal-print textures and metallic finishes, culminating in The Legend, a timeless icon. Her role is to blend nostalgia and modernity through a refined mix of retro-inspired shapes, animal motifs, and details that evoke the FOREVER GUESS universe.

By intertwining fashion, design, and storytelling, the new FOREVER GUESS eyewear campaign reflects the maison’s international spirit and celebrates its ability to evolve while remaining true to its distinctive identity. FOREVER GUESS is an invitation to experience luxury as something deeply personal: not an exercise in excess, but a form of authentic self-expression. Moving beyond the traditional role of eyewear as a mere accessory, it transforms glasses into a powerful expression of personal identity.