Author: Newsroom

Conceived by Nicolai Marciano, Chief New Business Development Officer at GUESS, the new FOREVER GUESS eyewear campaign is a cinematic narrative inspired by the glamorous world of 1990s soap operas. Dedicated to a multifaceted, sophisticated, and ever-evolving femininity, the campaign unfolds through polished atmospheres and an aesthetic reminiscent of high fashion. It celebrates the transformative power of GUESS style and the brand’s ability to interpret the codes of contemporary luxury.

At the heart of the campaign is Leni Klum, portraying four distinct personalities: from the modern socialite with magnetic appeal in The Gossip, wearing oversized frames embellished with the iconic G logo, to the seductive and confident Ex-Girlfriend, enhanced by oval silhouettes illuminated with rhinestones and jewelry-inspired details. Then comes The Genius, whose intelligent charm is reflected in angular eyewear featuring animal-print textures and metallic finishes, culminating in The Legend, a timeless icon. Her role is to blend nostalgia and modernity through a refined mix of retro-inspired shapes, animal motifs, and details that evoke the FOREVER GUESS universe.

By intertwining fashion, design, and storytelling, the new FOREVER GUESS eyewear campaign reflects the maison’s international spirit and celebrates its ability to evolve while remaining true to its distinctive identity. FOREVER GUESS is an invitation to experience luxury as something deeply personal: not an exercise in excess, but a form of authentic self-expression. Moving beyond the traditional role of eyewear as a mere accessory, it transforms glasses into a powerful expression of personal identity.

Balancing nostalgia and innovation, Summer 2026 marks the return of small, wraparound shapes inspired by the 1990s. These frames feature carefully proportioned silhouettes, often in total black, with a refined and understated elegance. Whether crafted in metal or acetate, with soft and updated curves, they are the perfect choice for those who prefer a more subtle and distinctive style over overt statement-making.

Oversized shapes, including oversized pilot frames, take inspiration from the 1970s. Acetate frames in different shades of brown or classic tortoiseshell are proving especially popular in the most glamorous holiday destinations. These sculptural frames not only shield the eyes but also attract attention with their oversized gradient lenses, evoking the boho-chic style made famous by Jackie Kennedy Onassis.

Charms, pearls, twisted details, precious embellishments, crystals. Among this summer’s key trends are jewel-inspired frames, enriched with luxurious details that transform eyewear into a statement accessory full of personality. These are glasses for those who are not afraid to stand out, whether at a glamorous evening event or a poolside party. They are also the perfect way to add a touch of glamour to a more casual daytime look.

From its revolutionary screwless hinge to the use of stainless steel for ultra-lightweight frames, ic! berlin’s history is marked by innovation that challenges convention. An attitude that, in the new MANIFESTO campaign, is distilled into a key message: “Change the direction, not the destination.” Because it is possible to redefine the way we move through the world without betraying our own vision.

Translating this philosophy into visuals is milanese photographer and digital artist Jacopo Di Cera, who structured each composition as a diptych: a broader, atmospheric view paired with a close-up that highlights the frame’s technical precision. The result is a sophisticated and contemporary visual narrative that enhances the dialogue between aesthetics and function, between personal identity and design.

Taking centre stage in the campaign are three signature frames: Bacall, Thilo, and Rhenium. Bacall features a cat-eye silhouette with a steel core, encased in sculpted acetate; Thilo expresses a more architectural aesthetic, lightened by the innovative Horizontal Colour Split technology; and finally, Rhenium reinterprets a retro-inspired frame through a contemporary lens, with monochromatic palettes and faceted details. Three distinct interpretations of a single principle: eyewear as an extension of one’s individual—and inimitable—style.

Combining timeless elegance and Mercedes-Benz’s “Sensual Purity” philosophy with ic! berlin’s precision engineering and design language: this is the foundation of the new Spring/Summer 2026 Eyewear collection. The result of a well-established collaboration between high-end automotive design and the screwless eyewear technology of the Berlin-based brand—part of the Marcolin portfolio since 2023—the collection introduces several new features and includes three new models for both optical and sun.

Among the most notable elements of the capsule collection is the introduction of two hybrid frames in acetate and metal, combining visual depth, tactile quality, and fluid lines with a retro-futuristic character. This is reflected in the details of the top bar, the engraved front, and the temples, whose finishes echo the aerodynamic lines of Mercedes-Benz design. Alongside these frames is the metal model MB26, completing the trilogy of fully metallic unisex styles by ic! berlin for Mercedes-Benz.

Finally, two highly refined shades define the collection’s color identity: Sea Pine, a deep green with blue undertones, and Verdesilber, an exclusive Mercedes-Benz color that enhances silver gray with green metallic reflections—bringing to eyewear a finish directly inspired by automotive design language. Lines and colors that meet the needs of a dynamic, young audience with a sensitivity for refined, design-driven aesthetics.

Every year, hundreds of thousands of tons of fruit and vegetables pass through Italian wholesale markets, and every day between 4% and 5% ends up as waste. These are perfectly edible products that remain unsold due to aesthetic imperfections, non-standard sizes, or damaged packaging. In practical terms, this means that around 500 kilos of fruits and vegetables are discarded every day, generating waste that also contributes to the climate crisis. Not only does it nullify the natural resources used to produce this food, but its disposal is responsible for approximately 10% of global greenhouse gas emissions.

On June 5th, World Environment Day, the People Wavers invited Marcolin colleagues to actively fight food waste by taking part in a volunteering day at the Milan wholesale fruit and vegetable market, alongside Recup, the association that works in Milan and Rome to recover and redistribute surplus food. Thanks to Recup, at the Milan wholesale market alone, 8 tons of fruits and vegetables are distributed every week to organizations such as Caritas, the Italian Red Cross, IBVA, Opera Cardinal Ferrari, and many others, which support around 17,000 people in need every day.

Participants experienced a day dedicated to sustainability and solidarity in Italy’s largest wholesale market. According to the data shared by Recup, among the stalls of 110 wholesalers and 81 producers, in just three hours approximately 1,570 kilos of unsold fruits and vegetables were collected, with an estimated value of around €4,600. This also resulted in savings of 1.3 tons of CO₂ emissions and 7,600 cubic meters of water. The recovered food was then weighed, sorted, and divided into crates at the association’s headquarters, ultimately supporting 561 people. A great result for a project that benefits others, the planet, and the heart.