Author: Newsroom

Convivial evenings, sports tournaments, and charity initiatives are the kinds of experiences that, beyond traditional working hours, help reinforce bonds among colleagues and contribute to a positive, vibrant, and engaged workplace environment. From today, these initiatives will be shaped and brought to life by the Marcolin People Wavers: eight ambassadors aged between 27 and 43, each with different roles and levels of experience, but united by the desire to make a difference. They will bring new ideas, energy, and a sense of community to the people of Marcolin.

This month marks the start of a first series of activities designed to make the company’s values tangible and alive. In addition to this main mission, another one will gradually take shape: using their personal social media profiles to share the company from an internal and genuine perspective — the kind of viewpoint that official messages often cannot convey.

The Marcolin People Wavers will be the key players in a pioneering communication program designed to give space and voice to the people who live the company every day: their journeys, their experiences, and the values they truly identify with. It is a story that unfolds both inside and outside Marcolin, highlighting what makes its community unique. In an era of information overload and mass AI‑generated content, what truly makes a difference is authenticity — a personal and recognizable point of view. And this is exactly what our eight ambassadors can offer, turning communication into something closer, more credible, and deeply human.

Simple yet never predictable elegance, attention to detail, retro inspiration and contemporary lines. These are the defining features of WEB EYEWEAR, a brand that has always been synonymous with understated luxury, where style is shaped by balance and care for detail. To celebrate its first 20 years as part of the Marcolin family, this spring an exclusive capsule collection makes its debut, previewed at MIDO. A special collection featuring four new models that, through a refined and modern aesthetic, combine tradition and contemporaneity.

Two sunglasses styles, with thick temples and a double bridge, and two optical frames that echo the same shapes with a slimmer, lighter line, designed for greater everyday comfort. These frames form this special capsule collection and are united by distinctive elements, starting with the logo, reinterpreted for the occasion, and the iconic torchon—the stylistic element that in the 1960s reproduced the propeller of an airplane, here transformed into a pure graphic sign. A defining feature, reimagined with a decorative approach, that can be found on the bridge or on the temples.

With this new celebratory capsule, WEB EYEWEAR also plays with colour, ranging in the sunglasses from absolute black with smoke-tinted lenses to Havana-toned temples paired with yellow photochromic lenses. Completing the collection is dedicated packaging that recalls colours and textures from WEB’s style archive: a further tribute to the brand’s history and its timeless vision.

To celebrate its first 30 years of history and achievements, on March 19th ic! berlin brought its community together for a special day that began with an exclusive tour of its showroom and factory, located inside the brand’s headquarters in one of Berlin’s industrial districts.

For all guests, it was a unique opportunity to explore the spaces, discover the design and manufacturing processes behind the frames, and gain insight into the creative philosophy of one of the most innovative and cult eyewear brands on the scene.

During the tour, ic! berlin also introduced a capsule collection created specifically to mark this milestone anniversary.

The six new models — from the Marcolin-owned brand — blend tradition with innovation, offering a contemporary take on ic! berlin’s minimalist lines. As a surprising twist, the collection plays with Transformative Teal, an intense blue‑green hue that enhances the frames and reappears in the matching photochromic lenses.

The celebration concluded with a dinner and cocktail party held in one of Berlin’s most atmospheric venues: the Feuerle Collection, a museum opened ten years ago inside a former Second World War telecommunications bunker.

Here, in a space rich with ambience, guests were surrounded by a remarkable display of Eastern and contemporary art from the private collection of Désirée Feuerle — from Khmer sculptures and Chinese furniture dating back to 200 BC, to works by artists such as Anish Kapoor, Cristina Iglesias and Adam Fuss.

An immersive journey into beauty from an unconventional perspective, perfectly in tune with the spirit of ic! berlin.

In a city newly reunited and animated by strong creative energy and a desire to experiment, ic! berlin was born in a Berlin apartment thanks to the eclectic Ralph Anderl — designer, singer, photographer and musician — together with two friends. It was 1996, and from the very beginning the brand captured public attention with its ultra‑light and flexible frames that challenged conventions and introduced a new paradigm in the eyewear world. They quickly became the object of desire for a generation of young creatives: lively, curious and nomadic personalities drawn to these unconventional, ultra‑light and minimalist frames in cold‑rolled stainless steel, united by the iconic screwless hinge — a unique solution in terms of lightness, durability and comfort.

To celebrate this important milestone, ic! berlin — one of Marcolin’s house brands since 2023 — presents a special capsule collection that reinterprets its famous minimalist lines in six frames created for the occasion. Four of them are more classic stainless‑steel styles that celebrate the brand’s heritage: LEIF, WANDA, OLI THE 2ND and PINA. Two are more innovative: SODIUM and XENON. Enhancing the collection is the shade selected by the Worth Global Style Network as Color of the Year: Transformative Teal, an intense blue‑green that embodies both nature and technology, calmness and vibrant energy. The same tone is echoed in the photochromic lenses which, adapting to sunlight variations, play with the same nuance as the frame.

Completing the celebrations for ic! berlin’s 30th anniversary is a dedicated campaign: “I see Berlin”. It is a communication project that pays homage to the independent essence and creative energy of Berlin, the city that is part of the brand’s DNA, through some of its contemporary protagonists: nightlife photographer Sven Marquardt, Thai‑American Michelin‑starred chef Dalad Kambhu, conceptual artist Nina Pohl, DJ Nunguja Kisalya — London‑based today but raised in Berlin — architect and artist Thilo Reich, and South Korean dancer Youngchan Moon, who blends classical and contemporary elements in his movement.
Through their perspective, the creative identity of Berlin takes shape, and ic! berlin eyewear becomes the literal and symbolic lens capable of capturing the city’s most vibrant energies.

Founded in Munich in 1976, MCM (Modern Creation München), fully immersed in the city’s cultural and musical scene, quickly distinguished itself through bags, luggage, and ready-to-wear lines imbued with a creative and cosmopolitan spirit. Its leather accessories, marked with the Visetos monogram — featuring a laurel crown and diamond-shaped motif inspired by the Bavarian flag — rapidly became symbols of style, glamour, and freedom of expression, beloved by the international jet set. Today, present in 43 countries worldwide, MCM celebrates its 50th anniversary with a new milestone: the Spring/Summer 2026 Eyewear collection, created in collaboration with Marcolin.

In this latest collection, design transforms into a tactile experience — a new chapter in the journey from Munich to Mars that began with the Autumn/Winter 2024 campaign. Inspired by the clean, functional lines of Bauhaus aesthetics, it looks to the future with new three-dimensional textures that become refined sculptural elements. The laurel motif, a historic emblem of the Maison, transforms into a striking detail on the elegant temple structures, while the Visetos monogram in acetate steps beyond mere decoration, evolving from symbol to substance. Without losing its connection to heritage, MCM transforms everyday life into a personal and aesthetic experience, where each frame becomes a mark of modernity, dynamism, and individual expression.

The centerpiece of the collection is the new exclusive “Mars Mask” sunglasses — a bold, ultra-modern metal shield frame produced in a limited series. Inspired by astronauts’ helmets, the frame’s sleek, enveloping silhouette is elevated by a top spoiler and diamond-cut metal details on the lenses: a futuristic touch of luxury that highlights the eyewear’s high-tech, dynamic architecture. Produced in limited numbers and presented in a special commemorative case, these sunglasses perfectly capture MCM’s timeless spirit: creative, revolutionary, and always in motion — towards a bright future.

We may have forgotten, but in the early 1960s Italy was, quite literally, a different country. After running water and electricity, the first household appliances were beginning to enter homes, Fiat had just launched the 500, and the Autostrada del Sole motorway was still under construction.

These were the years of the economic boom, an extraordinary period of growth and opportunity, when the Italian economy was transforming, moving away from its agricultural roots. Small artisanal workshops in the Veneto region became central players in the country’s industrial development. It was within this context that the “Veneto Eyewear District” was born, the ideal environment for manufacturing temples and components for third-party eyewear producers. And it was precisely in this setting that Giovanni Coffen Marcolin began his entrepreneurial journey. In 1961, with a single machine installed in his basement and the support of his wife, he founded his own “artisan workshop” in Cadore.

Reading the early chapters of Marcolin’s history, one immediately understands Giovanni Coffen Marcolin’s first great strength: his ability to recognize the signals of change in a world where excellence and innovation were becoming essential. But crucially, he understood that growth required moving beyond the boundaries of a small artisan workshop.Thus, in 1964, “Marcolin Occhiali Doublé” was established. No longer a small family-run operation, but a growing company employing dozens, and soon hundreds, of local workers. The brand began reaching a broader audience through advertising, initially sponsoring ski competitions in Cortina, followed later by campaigns in newspapers and on television.From that moment onward, Marcolin’s success continued to expand. Three years later, the company relocated and expanded its facilities, first to Vallesella di Cadore and then, in 1980, to Longarone, where its headquarters remain today, now complemented by the new production plant in Fortogna.

Marcolin’s second key strength? Its immediate international vision.

In 1968, the company made its debut on the global market, starting with the United States, distributing its products through a network of eight distributors. A few years later, it entered France, opening a subsidiary there in 1976, soon followed by branches in Switzerland and Germany.

Throughout this expansion, the company maintained direct and personal relationships with its partners, just as the founder had done in his small workshop in Cadore.

It is precisely from that unique cultural and geographical context, the cradle of Italy’s finest manufacturing tradition, that Marcolin’s success can truly be understood today. A company capable of combining artisanal excellence with advanced technologies, continuous research into materials, and refined design.

Qualities that, even today, the world continues to admire and value.