See You At Mido 2026

An International Audience

New frames, lenses, machinery, materials and cutting-edge technologies: MIDO once again confirms its position as one of the most important events in the industry, attracting more than 40,000 visitors every year. For Marcolin, within the elegant setting of its stand in Hall 1, the event will provide the opportunity to present, in preview, the new collections of its licensed and owned brands, combining well-established partnerships with recent acquisitions. Among the highlights, the new acetate frame with oval lenses by TOM FORD Eyewear, accompanied by a distinctive pilot-inspired sunglass model from the exclusive Private Collection. Also in the spotlight, the third collection signed by Christian Louboutin, showcased at MIDO with a refined rectangular-shaped sunglass model.

Previews

Among the other unmissable novelties, the new version of the iconic Orizzonte I frame by ZEGNA Eyewear, recognizable for its distinctive raised bridge construction and, for the occasion, presented in an exclusive titanium version designed to ensure “second-skin” comfort. adidas Sport Eyewear also introduces Kentro, its new mask-style eyewear, ideal for everyday running sessions. Finally, Max Mara Eyewear unveils its latest elegant acetate sunglass model. The silhouette follows the classic cat-eye shape, enhanced by tubular metal temples.

Two Anniversaries

Within the spaces of Fieramilano, Marcolin also celebrates two significant milestones, starting with the 30th anniversary of ic! berlin’s debut. The iconic Berlin-based brand will be honored in a dedicated area with a special edition consisting of six models, optical frames and sunglasses, characterized by the minimalism and material excellence that define the brand. Lastly, to commemorate the 20th anniversary of the acquisition of the house brand WEB EYEWEAR, visitors will be able to see and try on two new sunglass models featuring the brand’s unmistakable metal torchon detail on the front and temples, where, as a surprise, the new logo created specifically for this anniversary makes its appearance.

Leadership Academy 2025/2026

The Project

That people are the true foundation of a company like Marcolin is once again confirmed by its innovative continuous training project, which for five years has promoted the development of professional skills within the organization. Leadership Academy – the name of the program launched in 2021 and enriched in 2023 with modules focused on strengthening soft skills linked to female leadership – goes beyond creating the best conditions to enhance individual aptitudes. It also serves as a training ground for building new, competent and inclusive teams, capable of addressing today’s challenges.

The Values

Openness to change, pragmatism, responsibility and a strong sense of belonging are among the key themes explored over the years during Academy sessions. Topics addressed – including in the most recent edition – have touched on major strategic areas, from the increasingly close dialogue between the physical and digital worlds to corporate social and environmental responsibility, as well as competition among European, Chinese and North American development platforms. A complex and challenging landscape that, more than ever, calls for agile, change-oriented thinking from aware and well-prepared leaders.

The Visit

Enhancing these days of work, study and workshops was a visit to Barovier & Toso in Murano, a historic company founded in 1200 and today an undisputed leader in glassmaking, as well as a point of reference for contemporary designers and artists eager to engage with a medium as unique and fascinating as glass. A manufacturing excellence where, much like at Marcolin, craftsmanship, technology and creativity converge – and for this reason, a true source of inspiration.

adidas Sport: Style meets Technology on the Slopes

Precision for Every Ride

Always see clearly in any weather condition, with an ergonomic frame that ensures a perfect fit. From alpine skiing to freestyle and snowboarding, adidas Sport Performance snow goggles redefine visibility and comfort. Designed for athletes, they feature high-definition lenses and a contemporary design that satisfies both the functional and aesthetic needs of sports enthusiasts at every level. Two snow goggle models are available which join the iconic Dunamis Evo sunglasses, also ideal for snow sports such as cross-country skiing.

Adaptability in Action

Thanks to a practical magnetic attachment system, the polycarbonate lenses of the adidas Sport SP0120 model can be swapped effortlessly depending on weather conditions. Two lenses are included: one optimized for bright sunlight, and the other designed to enhance contrast in foggy or low-light environments. The upper ventilation system prevents fogging, while the combination of foam padding and an elastic strap ensures a secure, stable fit even on the most demanding descents.

Design without Limits

The adidas Sport SP0121 snow goggle stands out for its clean, minimalist aesthetic combined with high functionality. Lightweight polycarbonate lenses reduce glare and eye fatigue, while the full-frame construction and integrated ventilation expand the field of vision and keep lenses consistently clear. Available in multiple color options, these goggles are designed to deliver comfort and confidence all day on the slopes.