Framing Light Exhibition

A mix of Gaia Bonanomi’s impressions poised between nature, light and silhouettes, Camilla Ferrari’s poetic interplay of shades and colors, the enigmatic power of Stefano Guindani’s images, Giulia Mantovani’s clean and cinema-inspired aesthetic and Nicolò Parsenziani’s ironic urban style. Five photographers, five different perspectives in terms of age, experience and education, brought together for the «one shot event» Framing Light: Exploring the Essence of Vision through Italian Photography. The exhibition will open its doors to the public only on February 8, from 1 p.m. to 10 p.m., at the Salone dei Tessuti, a prestigious location dating back to the 1920s and located in Via San Gregorio in Milan.

An event that was strongly promoted by Marcolin to recount the three values of the WEB EYEWEAR collection, the Group’s house brand: style, transparency and quiet luxury, through the shots of five professional photographers. And an exhibition that showcases the fruits of a little challenge: being able to recount the essence of a brand without ever showing its products, going beyond the traditional concept of eyewear marketing. The five photographers involved, crossing the boundary of advertising photography, evoke emotions and tell poetic and «open» stories for visitors to make their own and interpret.

The exhibition follows a contemporary and flexible vision that, on the evening of February 7, will be displayed through a talk during a private event organized by Marcolin. At the event, the five photographers in the exhibition will discuss with Marcolin Group Creative Director Lara Marogna and the Advertising Writer Paolo Iabichino, moderated by fashion designer & consultant Andrea Batilla. The perfect opportunity to discover new perspectives, trends and tips related to the world of eyewear, starting from three words. The brand’s core values.