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It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.

Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.