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Timberland and the Earthkeepers®

It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.

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Quarantanove anni fa, il 5 giugno 1974, si celebrava la prima giornata mondiale dell’ambiente.

Istituita dall’Assemblea Generale delle Nazioni Unite nel 1972, allo scopo di tracciare un Programma di politiche ambientali, l’iniziativa ha raccolto nel corso del tempo l’adesione di oltre 100 paesi a sostegno di una campagna di sensibilizzazione che fa sentire la propria voce ogni anno, il giorno 5 del mese di giugno. In un crescendo, la comunità internazionale, sempre più nutrita e coesa, si è di volta in volta occupata di un focus diverso: l’edizione del 2023, ospitata in Costa d’Avorio, in partnership con i Paesi Bassi, si concentra su un tema di scottante attualità in fatto di inquinamento ambientale e ricorda quanto le azioni dei singoli individui siano fondamentali nel contrasto all’utilizzo della plastica nella vita di tutti i giorni. Lo slogan scelto per accompagnare la campagna si annuncia già virale: #Beatplasticpollution. A questo slogan e alle azioni che puntano a un impegno concreto a tutela dell’ambiente si unisce anche Marcolin, dando voce a uno dei suoi top brand tra i più innovativi sulla scena.

Questa è la storia di Timberland, il cui sentiero intrapreso ha portato l’azienda ad essere leader mondiale nella progettazione e commercializzazione di calzature di qualità premium, abbigliamento e accessori per coloro che amano la vita outdoor.

Timberland realizza prodotti impegnandosi ad apportare il suo contributo per affrontare le sfide ambientali e minimizzare l’impatto sul pianeta. È in questo contesto che il marchio ha sposato una forma di design squisitamente responsabile e dato vita a una collezione eyewear che intreccia materiali ad alto tasso valoriale e il bene comune: perché mai come oggi è tempo degli Earthkeepers®! La filosofia che sta alla base di questa collezione è semplice e pulita, promuovendo l’impegno a proteggere l’ambiente attraverso prodotti responsabili.

Con questa chiara visione nascono i due nuovi modelli Earthkeepers® della primavera 2023.

Occhiali da sole e da vista, dal design esclusivo e responsabile, realizzati con il 50% di plastica a base biologica. Come si traduce tutto questo in fatto di stile? In occhiali in acetato bio-based, costituito da fibre di legno e di cotone o di originale vegetale, pensati per gli amanti delle attività outdoor o per vivere la realtà quotidiana di scenari urbani. La ricercatezza sta nel dettaglio: nelle montature, impreziosite da inserti in metallo e gomma, e nel sapiente uso del colore, come per esempio nella collezione da sole dalle lenti polarizzate, il cui trattamento antiriflesso favorisce la percezione e, al contempo, la protezione da potenziali raggi dannosi. Che si tratti della classica montatura da vista squadrata, o della versione da sole dallo spirito casual, il valore sta tanto nel dettaglio quanto nella dimensione che incarnano: la filosofia degli Earthkeepers®.

  • Tell me a story About Marcolin and Timberland Forest

    Our concrete commitment in terms of global participation and focus on safeguarding the planet.

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  • Tell me a story About Timberland and the Earthkeepers®

    It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.

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  • Tell me a story About Maria Frida

    Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.

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  • Tell me a story About Italian passion 

    Passion and culture of beauty is the common thread that binds Marcolin to FuoriConcorso, the event that gathers automotive culture enthusiasts every year during the weekend at Villa d'Este in Cernobbio, in the unique scenario of Como Lake.

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  • Alessia Voltan

    3 questions to with Alessia Voltan

    How has travel retail changed? Let’s ask Alessia Voltan, Head of Travel Retail & Online at Marcolin, whom we contacted during the TFWA, the duty free and travel retail fair that was held in Cannes between 29 September and 3 October.

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  • Behind the scenes about Traveling with Marcolin

    The 2024 edition of the Tax Free World Association Fair is called "Travel into the future." The perfect opportunity to understand how the needs of travelers have changed. And to discuss the services to be offered.

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  • Richard Quinn and Max&Co.

    Behind the scenes about Richard Quinn and Max&Co.

    Young but already multi-award winning and sought-after British talent Richard Quinn designed “MAi.” for MAX&Co., the new capsule collection to be launched in September. With an eyewear creation conveying quasi-minimalist elegance.

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  • The pink ribbon, symbol of breast cancer research

    Tell me a story about Marcolin Alongside AIRC

    Starting in October, Breast Cancer Prevention Month, Marcolin will focus on raising awareness among employees and stakeholders. And not only.

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  • Museum Gypsotheca Antonio Canova

    Visions of Moira Mascotto

    A breathtaking location for the latest WEB EYEWEAR campaign: the Museum Gypsotheca Antonio Canova, nestled in the lush, rolling hills of the Treviso countryside. A magic place where beauty dialogues with nature, as recounted by Moira Mascotto, Director of Museo Canova.

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  • Silmo 2024

    Behind the scenes about Marcolin in Paris

    900 booths for 1500 brands from 42 countries and 30,000 visitors. These are the numbers for Silmo 2024, the perfect occasion to meet, observe the latest trends and anticipate change. Let’s talk about it with Lara Marogna, Group Style & Product Development Director at Marcolin.

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  • A model of Louboutin shoes

    Tell me a story about  Those Iconic Red-Soled Shoes

    Creativity, freedom and joyfulness: these are the pillars on which the story of Christian Louboutin is built.

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  • A pair of glasses from the Marcolin collection.

    Tell me a story about Global Compact: Towards Sustainability

    Marcolin, along with 20,000 other companies around the world, is a member of the United Nations organization that most looks toward the future. And to the common good.

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  • Clara

    3 questions to with Clara Magnanini

    Sustainability is the new buzzword, but what does it really mean for a company? Let’s talk about it with Clara Magnanini, Group Communication & ESG Director at Marcolin.

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  • Tell me a story about Mercedes-Benz | ic! berlin Collection ’24

    Marcolin’s house brand is showcasing the newest Mercedes-Benz Collection, where sensual purity meets iconic luxury.

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  • Tell me a story about Sunglasses: The Ultimate Summer Trend

    Wraparound, colorful and genderless. We asked the Marcolin Style Office to tell us what are the summer 2024 sunglasses trends.

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  • Behind the scenes about ME Summer Buying Days

    Nell’isola più grande della Thailandia si è concluso il world tour dei Summer Buying Days 2024, iniziato a giugno. Un ultimo appuntamento per riunire clienti e partner del Middle East.

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  • Behind the scenes about ME Summer Buying Days

    End of the Summer Buying Days 2024 season, which began in June, on Thailand's largest island. A final event to gather customers and partners from Middle East

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  • Behind the scenes about APAC Summer Buying Days

    Positive results for Marcolin's triple appointment with customers from the very lively Asian area

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  • Tell me a story about ic! berlin Custom Fit Collection

    The German brand, Marcolin’s house brand, has just presented its new collection, a design that emphasises personality and individuality.

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  • Behind the scenes about US Summer Buying Days

    Rendezvous at the Ritz-Carlton Bacara in Santa Barbara, California, with our US customers and partners for insightful discussions about values, novelties and trends in the industry in front of the Ocean.

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  • Visions of Giuliana Matarrese

    Simultaneously with the Haute Couture fashion shows in Paris, we met the fashion journalist Giuliana Matarrese inside the Project Room of 10 Corso Como. Passionate about connections between fashion, cinema and music, and collaborator of publications such as Vogue, Style and Linkiesta Etc, we asked her how fashion is changing.

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  • Visions of Marcolin Clients EMEA

    The latest Summer Buying Days EMEA recently organized at Palazzo Varignana, in the Bologna hills, gave us the opportunity to find out what our customers think about Marcolin.

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  • Tell me a story about June 27: World Sunglasses Day

    Born in Venice in the 1700s, sunglasses have been a fashion staple for almost a century now

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  • Behind the scenes about Summer Buying Days 2024

    Five days in the Bologna hills with Marcolin’s customers, buyers and partners to discuss corporate values, targets, discovering the new collections.

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  • Tell me a story about The limited Rolling Stones x ic! berlin Collector’s Edition

    The limited edition of ic!berlin debuts, a line that captures the unmistakable rock 'n' roll spirit of the Rolling Stones.

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  • Behind the scenes about Transforming futures

    New recognition for Marcolin, which was awarded the Diversity and Inclusion Award for its commitment to diversity and inclusion at the 2024 edition of PAI's Sustainability Club.

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  • Behind the scenes about Marcolin Talk in Shanghai

    Following its launch in Milan, Marcolin Talk, the innovative debate platform starring international opinion leaders, now makes its successful debut in Shanghai.

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  • Tell me a story about Fuoriconcorso 2024

    The ic!berlin brand debuted as a partner of one of the most eagerly awaited events for collectors and car enthusiasts. Thus combining the technological and craftsmanship excellence of yesterday's luxury cars with that which distinguishes the world of Marcolin eyewear.

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  • 3 questions to with Marzia Viel

    The vast and diversified region including South Asia, East Asia and Southeast Asia stands out for its great economic growth and ever-increasing influence on the global markets. Let’s talk about it with Marzia Viel, Head of Marketing APAC at Marcolin Group.

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  • Tell me a story about The new eyewear for sports enthusiasts

    Dunamis makes its debut. It is the new Adidas Sport Eyewear model designed for those who enjoy sports activities combining high performance and style.

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  • Visions of Regina Marques

    It was dance that brought Regina Nadaes Marques from Rio de Janeiro to Berlin. Then, out of love, she came to Milan where she works for the environmental NGO "Amazonia" and, for 11 years, has been directing "Agenda Brasil", the most important international festival dedicated to contemporary Brazilian cinema. We met her to learn more about a distant territory that is very close to Marcolin, which has been present in São Paulo with a branch for several years now.

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  • Tell me a story about Timberland Experience

    Three days in Grand Staircase – Escalante, nestled on the border of Arizona and Utah, to test some models from the Timberland Eyewear collection produced by Marcolin. Immersed in a unique landscape, journalist experienced the brand DNA and its eyewear in the most authentic way.

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  • 3 questions to with Sabrina Paulon

    3 questions to Sabrina Paulon, Marcolin Group HR Director, on the occasion of the European Diversity Month promoted by the European Commission and the EU Platform of Diversity Charter.

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  • Tell me a story about ic! berlin and Mercedes-AMG

    Spring brings a hot new entry: the latest eyewear collection designed by ic! berlin for Mercedes-AMG, a collab born in 2020.

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  • Visions of Loreen Hinz

    Born in East Germany few years before the fall of the wall, Loreen Hinz is one of the most requested and awarded artists and fashion and beauty photographers. We meet her in Leipzig, where she lives and works, during her last collaboration on a new project for Marcolin.

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  • Non classifié(e) about California Dreamin'

    Coachella Valley Music and Arts Festival is back. And, just like in the past years, GUESS is co-starring in the event.

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  • Tell me a story about Made in Italy Day on April 15: Save the date!

    The first National Made in Italy Day makes its debut this year. A great opportunity to learn more about companies embodying Italian excellence, such as Marcolin in the “eyewear district”.

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  • Tell me a story about The New MCM Collection

    Just entered the Marcolin portfolio, MCM debuts with a new eyewear collection.

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  • Tell me a story about Born in Oasi Zegna

    Leading luxury menswear brand ZEGNA’s incredible heritage and legacy were born in Oasi Zegna – the home of ZEGNA’s values.

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  • 3 questions to with Davide Rettore

    A manager with extensive experience in the luxury and eyewear industry, today Davide Rettore – apart from working on the CX Transformation project – is the Global Channels & Sales Operations Support Director at Marcolin. We’re meeting him in New York City on the occasion of the opening ceremony of the new showroom to talk about the new goals of this ever-growing sector.

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  • Tell me a story about Max Mara’s Muses

    Two big names in the world of architecture, art and culture of the early 1900s inspire the new Max Mara eyewear collection created by Marcolin. Eileen Gray and Lee Miller: let’s learn more about them.Max Mara’s Muses

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  • Visions of Alessandro Borghese

    Born in San Francisco, Roman by education and citizen of the world by culture: we meet Chef Alessandro Borghese in New York, where he took care of the catering and cocktails for the inauguration of the new Marcolin showroom.

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  • Behind the scenes about Marcolin in New York City

    Marcolin and the opening ceremony of the new NYC showroom: the perfect occasion to take journalists, partners and customers on a pleasant journey through craftsmanship, innovation and Mediterranean flavors.

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  • Visions of Francesca Valan

    Francesca Valan, a world-famous color designer and a Professor at the Politecnico University in Milan, has worked a lot on the color-eyewear relationship throughout her career. She’s the right person to ask about the latest trends.

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  • Behind the scenes about ic! berlin & Bibhu Mohapatra

    The capsule collection by the celebrated Indian designer makes its debut for ic! berlin

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  • Tell me a story about 8 March: Marcolin earns the Gender Equality Certification

    The significant acknowledgment, which was achieved after a challenging journey lasting a few years to promoting new inclusive initiatives. Let’s go through them.

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  • 3 questions to with Antonio Jové

    A manager with a long and significant experience in eyewear, for which he has great passion, Antonio Jové has been working at Marcolin since 1998. After managing the European subsidiaries, he is now the Group Head of EMEA. We went to visit him in Barcelona to find out what the objectives are for this year.

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  • Visions of Stefania Lazzaroni

    Stefania Lazzaroni, General Manager and CEO of Altagamma, is the right person to ask for a forecast of the future.

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  • Visions of Giuliano Calza

    We meet Giuliano Calza to learn more about the GCDS signature codes and the philosophy behind the new eyewear collection produced by Marcolin.

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  • Tell me a story about ic! berlin: think with your own eyes

    Let’s find out together the story of iconic German brand ic! Berlin, a recent addition to Marcolin Group, presented at the last international MIDO Show.

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  • Tell me a story about A new vision

    What’s the strategy you just can’t do without today? Customer care: it’s the real buzzword for any business.

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  • 3 questions to With Alessio Puleo

    For over a year he has been in charge of the development and expansion of the Brand Management department as Group Marketing Director at Marcolin. We met Alessio Puleo, a manager with a great experience in the eyewear industry, as well as many new challenges ahead of him in 2024.

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  • Behind the scenes about What eyewear will we wear?

    What are the latest news from the house brands and collections designed and produced by Marcolin in the premium and sport segments? Here is a brief overview of the new products presented at MIDO.

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  • Visions of Stefano Galuzzi

    Let’s meet Stefano Galuzzi, fashion photographer that shot the latest WEB Eyewear campaign, Marcolin’s house brand.

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  • Behind the scenes about Eyewear: the new luxury

    Leaving behind the last edition of MIDO fair in Milan, a quick focus on the new trends in eyewear through the luxury brands of Marcolin’s portfolio.

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  • Behind the scenes about How to combine lenses and acetates?

    In eyewear, just like in fashion, color is more than just a detail. Silvia De Col, Colors & Material Coordinator at Marcolin’s Style & Design Department, knows this well.

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  • Tell me a story Eyewear? More than an accessory

    How important is choosing eyewear in fashion? During the Milan catwalk days, let’s meet fashion psychologist, author and blogger Paola Pizza to learn more about it.

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  • Tell me a story about Innovative Style Refined: TOM FORD Eyewear Collection

    Introducing the TOM FORD Eyewear Archive Collection which pays homage to the iconic styles that have defined the brand's illustrious 20-year history.

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  • 3 questions to With Isabelle Moes

    Isabelle Moes, head of Middle EMEA at Marcolin, talks about herself and tells us about the challenges of this new year.

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  • Tell me a story 3 DAYS IN Eyewear for the festive season

    There’s no better way to ring in the New Year than with a holiday in the snow or in a festively lit city buzzing with life. Ready to set off? Here are three trendsetting destinations. And the right glasses to wear there.

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  • Tell me a story 3 DAYS IN In the snow of the Dolomites

    Where to go and what to do in the Dolomites this time of year?

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  • Behind the scenes about Marcolin: a history of over 60 years

    From its foundation in 1961, in a warehouse in the heart of the Veneto region, to its listing on the stock exchange. Here are some of the key milestones in Marcolin’s long history.

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  • Visions of Akrame Benallal

    In the heart of Paris we met the award-winning chef Akrame who, at the inauguration of the new Marcolin showroom, successfully proposed an exciting journey into taste full of surprises

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  • Behind the scenes about Marcolin in Paris

    Marcolin opens its new showroom in one of the most fashionable streets in Paris.

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  • 3 questions to with Lorenzo Barberio

    What are the new challenges in Asia? Let’s discuss it with Lorenzo Barberio, General Manager & Head of Sales APAC at Marcolin Group.

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  • Behind the scenes about 3 things you don't know about WEB EYEWEAR

    From aviation pioneers to Hollywood stars (and beyond). It is the fascinating story of a collection born almost 100 years ago and produced by Marcolin since the 2000s.

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  • Tell me a story about New leaderships

    What does “leadership” mean today? To answer one of the key questions of our time, Marcolin kicked off the third edition of a specific training project.

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  • Visions of Federico Garcea

    We met Treedom founder and CEO Federico Garcea, who was recently hosted at the first Marcolin Talk at the Milan showroom.

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  • Tell me a story 3 DAYS IN Three frames for three fall destinations

    In the heart of autumn, three outdoor destinations for a full immersion in the colors and beauty of this season.

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  • Visions of Giuseppe Stigliano

    How is communication changing? To find out, let’s meet Giuseppe Stigliano, a manager and a professor at various universities and business schools in Italy.

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  • with 3 questions to Giuseppe Stigliano

    How is communication changing? What does marketing mean today? To find out, let’s meet Giuseppe Stigliano, an entrepreneur, a manager and a professor at various universities and business schools in Italy.

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  • Behind the scenes about Marcolin Talk

    Visions. A new show makes its debut at Marcolin showroom in Milan.

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  • Tell me a story about Marcolin at ApritiModa

    The Longarone headquarters successfully opened its doors to the public

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  • Tell me a story about The Art of Craftsmanship: a project by Tim Walker

    The Italian Lifestyle and craftsmanship. These are the values that a brand like Tod’s has transposed onto its objects since the 1970s.

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  • Tell me a story about A new service

    Marcolin introduces a new workplace counseling service for its employees in Italy

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  • Behind the scenes about The Maxim

    Max Mara decided to introduce a new jewel-like detail in its eyewear. Let’s have a chat about it with Lara Marogna, Group Style & Product Development Director, who started her career in the world of jewelry.

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  • Tell me a story about Performing vision

    For anyone involved in outdoor sports, eyewear is not just a style statement but a piece of equipment that can affect your performance.

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  • Behind the scenes about SILMO 2023: Marcolin in Paris

    The Company is among the protagonists of the annual international optics and eyewear trade fair.

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  • Tell me a story about Pink Ribbon

    A pink touch for the new capsule collection by Guess Eyewear and Marcolin in support of women’s health.

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  • Behind the scenes about 6 things you don't know about Marcolin

    In 2021 it celebrated 60 years of activity during which Marcolin has come a long way. This is demonstrated by the 15 million glasses sold on average every year. But so are other data.

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  • Visions of Zhou Guanyu

    The young and talented Chinese Formula One driver made his debut for Alfa Romeo in 2022, after a period in the Renault Sport Academy and before at the Ferrari Driver Academy. Committed in the new Formula One season, we meet up with him, during a break between circuits to find out more about one of the faces of the new limited edition WEB EYEWEAR capsule collection, born from the partnership with Alfa Romeo F1 Team.

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  • Tell me a story about A journey that starts with an idea

    There are aspects destined to remain invisible in any object’s production cycle. But these are also the ones that leave the greatest mark. To find out what they are, we headed into Marcolin’s product style department.

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  • Visions of Andrea Batilla

    It is impossible to summarize here Andrea Batilla’s long career in fashion, from his debut with Romeo Gigli to creative consulting for some of the most iconic brands. Andrea Batilla is also the author and founder of Pizza, a magazine dedicated to young creative talents from Milan. His latest book is titled “Come ti vesti” (Mondadori). We’re meeting him on the eve of the Milan Fashion Week, that this year will be held between September 19-25.

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  • Behind the scenes About One of Carlo Scarpa's masterpieces

    Marcolin sets the campaign for the new Web Eyewear collection in the historic Olivetti showroom in Venice, a masterpiece designed by Carlo Scarpa.

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  • Behind the scenes about How is a pair of glasses created?

    Among the various manufacturing steps, all of which are invisible to the public, there is one that is particularly long and delicate. It is referred to as tumbling, it originated in the 1950s and is still today an essential part of the fascinating journey that leads to the creation of a new frame.

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  • Tell me a story about Back to work

    When does the year really start? In September. When, recharged during the summer break and still tanned, but with a very busy schedule, you go back to work. It’s the perfect time to look at your wardrobe and rethink your work, meeting or travel outfits, from blazers to pants, from suits to accessories. Including – why not? – your spectacles. An accessory that is a true styling detail that – worn every day – becomes part of your identity. But also an accessory that – and this is the beauty of life – every year renews and reinvents itself. Here are three looks for three different styles.

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  • Visions of Valtteri Bottas 

    Between one break and another, down to the wire of one of the most adrenaline-pumping competitions in the world, we intercepted the Finnish Formula 1 driver, Valtteri Bottas, who has been firmly on board with Alfa Romeo since 2022. We took the opportunity to find out more about him, a testimonial of the new limited edition Web Eyewear capsule collection, born from the partnership with Alfa Romeo.

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  • Tell me a story 3 days in Lenses for travelling

    In a hot air balloon, aboard one of the oldest railway lines, recently restored, or surfing the highest waves at Oceania’s most iconic beach. Three experiences inside and outside Europe’s borders, to be enjoyed in style, accompanied by special lenses ideal for travelling, the result of Marcolin expertise.

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  • Tell me a story About Frames and Storylines

    Sunshine and favourable weather are ideal conditions for idleness to become an opportunity for regeneration. In a kind of game and experimentation, we have selected and matched eyewear and books, to take with you wherever you can lose yourself in the realm of imagination.

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  • Tell me a story About Iconic 1980s

    While it is true that every era has its own style, it is equally true that it is taste and inclinations that define its identity. The 1980s were the decade in which, in the eyes of the world, Italy went from being recognised as the ‘Bel Paese’ to the cradle of an industrious and organised system of excellence that decreed the success of an all-Italian heritage.

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  • Behind the scenes About Augmented Reality

    Marcolin focuses on augmented reality technology and launches an immersive tour project within its Italian factories, through which it will be possible to discover the behind the scenes story of the fascinating eyewear manufacturing.

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  • Tell me a story About The eclectic 1970s

    The 1970s were all about those major themes that accompanied the tumultuous transition to the contemporary world we know. A transitional era full of contradictions, whose influences on taste have permeated the spaces and objects of our everyday life in various ways. Eyewear included.

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  • Behind the scenes About From the idea to the prototype

    If we were looking for a simple definition, a dictionary would suffice to discover that prototyping is that stage of the industrial process in which a product prototype is created, and that, by extension, it refers to the company department dedicated to its creation. To gain access to the world that lies behind simple definitions, we visited the Longarone headquarters of the Marcolin Group to find out more.

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  • Behind the scenes About New MetaHumanism

    There are several factors that influence the shapes and colours of the glasses we wear. Needs, desire and necessities are the elements that a creative intercepts, by means of intuition, in order to give body, shape and colour to tomorrow’s collections.

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  • Tell me a story About The Great Cosmic Mother

    Of all the stories offered up by legend, that of the Great Mother spans the five continents. In Stockholm, the first retrospective on Monica Sjöö, a Swedish artist, eco-feminist and activist, offers insights into hot topics from yesterday as well as today: from the struggle for equal rights to the history of feminism and ecology, via legend and spirituality.

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  • 3 questions to With Elisa Lovatello

    Among the many talents that a creative has, intuition is key. Like a compass, it helps to find one’s direction in the ocean of present-day style, as well as to spot its potential future developments. Elisa Lovatello is a Senior Creative Designer & Cool Hunter at Marcolin and she has made intuition her profession.

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  • Tell me a story About The 1960s

    In 1960, three Hollywood stars gathered in Reno, Nevada, to shoot a film that Time Out would define as a superb anti western. Photographic cooperative Magnum realized how exceptional the event was and sent 9 of its most talented photographers to document the film’s behind-the-scenes. Today, an exhibition curated by Forte di Bard and Andrea Holzherr for Magnum Photos Paris shows the set backstage images of a movie that has made history, The Misfits, where Marilyn Monroe’s allure is captured forever: a style icon and a symbol of an era that still inspires us today.

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  • Tell me a story About Face shape

    Oval, round, square, triangular. According to Arianna Foscarini’s method, it is possible to determine the perfect pair of glasses for every face. The secret lies in balancing technique, aesthetics and personality.

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  • Behind the scenes About Summer in your shades

    Following the rhythm of the colour wheel that, like the Plough in the sky, recalls the idea of movement, we observed the transition from the cold season to the warm one together with Silvia De Col, Colour & Material Coordinator at our Longarone headquarters.

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  • Behind the scenes About Customer Experience

    The Summer Buying Days 2023 have just come to an end. Five immersive days spent in unspoilt surroundings just a few miles from Lake Garda, surrounded by a restored 12th century abbey, amidst the green park and gentle hills of the Brescia area and the Chervò Golf Hotel Spa & Resort San Vigilio, the setting for the new experience organized by Marcolin Group for its partners. The company’s planning focuses on the high value it places on relationships.

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  • Behind the scenes 3 days in Marcolin in Stockholm

    In the City Hall, as a sign of rebirth, where myth blends together with folklore in the celebration and worship of the summer solstice, of trees and female deities, Max Mara presented the Resort 24 collection, whose lines and patterns clearly nod to the Scandinavian land. Marcolin flew to Stockholm to see the city’s spirit through the eyes of one of its many talents, Lisa Olsson, a big devotee of the Max Mara brand.

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  • Tell me a story About Guess Festival Collection!

    Spring is riding the long wave of the arrival of good season on the powerful notes of music. In keeping with the atmospheres and musical vibes of the most eagerly awaited festival - the one headed straight to summer - Guess presented a dedicated collection at Primavera Sound in Barcelona, from which it takes the name, forms and the colours of the carefree nature of the bluest skies. With the help of Elisa Maino, one of the best-loved influencers in Italy and beyond, we looked at it and interpreted it in notes and frames with volumes as enveloping as the decibels that accompanied it.

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  • Visions of Barton Perreira

    In 2019 Marcolin Group entered into a limited distribution agreement with one of the most prestigious and innovative eyewear brands. Barton Perreira stands out as an exceptional and distinctive independent brand in the eyewear industry. The brand's Co-Founder and CEO, Bill Barton, is dedicated to producing handmade eyewear of the utmost quality. Meanwhile, Co-Founder and designer Patty Perreira brings her unwavering commitment to design excellence, resulting in the creation of some of the most beautiful eyewear designs worldwide. With this powerful partnership in mind, we present three inquiries to this dynamic American duo regarding their creative process and manufacturing practices.

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  • 3 questions to With Emilio Fulgione

    On the occasion of World Environment Day, which has been celebrated on 5 June every year since it was first established in 1972, we’re taking a look at the projects and actions in support of sustainability to which the company is committed, with Emilio Fulgione, Marcolin’s Group Operations Director.



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  • Visions of Yanis Serbout

    Captured against the aesthetic backdrop of Sorrento, the French model who has a poet’s charm talks to us about his day through a styling mood board. At the end of the interview, we have three looks, from morning to sunset, to best interpret the spirit of this place.

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  • Visions With Guglielmo Miani

    Against the dreamy backdrop of Lake Como, the most talked-about event in the car enthusiast community makes its comeback: FuoriConcorso, a revolutionary format that wishes to experiment with unconventional events and unconventional vehicles. We met with Guglielmo Miani, CEO and Chairman of Larusmiani, as well as the founder of this kermis, to talk about style and passion.

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  • Tell me a story 3 days in Marcolin in Sorrento

    Together with Milanpyramid we explore Sorrento, the final stretch of Campania overlooking the Gulf of Naples.

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  • Behind the scenes About Bauhaus Inspiration

    Let’s inaugurate the first in-depth feature of the Behind the Scenes column by showing what lies behind the making of a collection.

    di Redazione

  • 3 questions to With Sabrina Paulon

    May is the month that the European Commission and the EU Platform of Diversity Charter dedicate to promoting and celebrating diversity in the workplace. Sabrina Paulon, Group HR Director at Marcolin, following the company’s recognition as Italy’s Best Employers for Women 2023 in the eyewear industry, talks about the three key words for successful human resources management.

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  • Behind the scenes 3 days in Longarone Valley

    An open-air set in the setting of the Dolomites, a Unesco World Heritage Site since 2009. Breathtaking landscapes in the valley of eyewear: from Cortina D'Ampezzo to The Tre Cime di Lavaredo up to the profile of the mountains imprinted on the iconic Web Eyewear.

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  • 3 questions to WITH Duro Olowu

    The Nigerian born British fashion designer, renowned for his use of bold and harmonious patterns in his womenswear collections, discusses the inspirations behind his Capsule Collection for MAX&Co, titled “People, Places, Colour”. Modern, youthful, and chic, it includes sunglasses with frames printed in one of the bold patterns that is also featured on the clothing in the collection. As well as a case in the same pattern by Olowu for MAX&Co.

    di Redazione