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Photo: Federico Vecchio

Behind the scenes

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Customer Experience

The Summer Buying Days 2023 have just come to an end. Five immersive days spent in unspoilt surroundings just a few miles from Lake Garda, surrounded by a restored 12th century abbey, amidst the green park and gentle hills of the Brescia area and the Chervò Golf Hotel Spa & Resort San Vigilio, the setting for the new experience organized by Marcolin Group for its partners. The company’s planning focuses on the high value it places on relationships.

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The presentation of Marcolin Group’s new Eyewear 2023 collections, from 17 to 22 June, took place in a resort combining the beauty of a jewel of historical value with unspoilt nature.

In Pozzolengo, just a few miles from picturesque Lake Garda, we had the opportunity to shorten and cancel out the inevitable distances of a Group that weaves and nurtures its relationships in every corner of the world. So, just like the never-tiring spider, who labours with dedication on its work of art, giving it depth, shape and an out-of-the-ordinary reach, capable of combining precision and creativity, Marcolin has welcomed what has become, to all intents and purposes, its community.

In a historical moment full of challenges and opportunities, stimulating innovation and evolution in an equally rapidly changing environment, the secret of transformation lies in relationships.

An immersive five days with the individual partners who convey the face of Marcolin to the world every day with a precise purpose: to share the values that underpin the group. We started from the ‘Made in Italy’ concept, characterised and recognised globally in terms of knowledge and identity, and went further, going towards the central role played by aesthetic research, with its shapes, colours and materials, aware that excellence comes from the unique nature of manufacturing. Finally, we arrived at the taste of discovery, revealing the skilled artisans who work behind the scenes to produce the collections, just as many as the different and varied souls embodied by the brands that put their trust in Marcolin.

There is no reunion, however, without the renewal of a promise, of intentions and a heartfelt ‘see you soon’.

With this vision and spirit, the essence of which reflects the high value Marcolin attributes to its partners, a new dedicated project has been created: Customer Experience Transformation. Marcolin travels the road of renewal by methodically and inclusively involving all the stakeholders that have been building its success for over 60 years. 
CX Transformation is the ideal dimension in which its Vision and Mission come together. Being identified as a point of reference in the global eyewear market is only possible by recognising the key role played by partners in the company’s growth.

We are building a hypothetical dictionary containing the words that orientate our CX Transformation.

We therefore give the utmost importance to listening and forecasting the needs of our partners, as well as to the ongoing improvement of our relationships, our creations and the services we offer. Evolution, after all, is also the result of the most careful communication strategies. And what is communication if not a noble act of sharing?

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