Photo: Federico Vecchio
Passion and culture of beauty is the common thread that binds Marcolin to FuoriConcorso, the event that gathers automotive culture enthusiasts every year during the weekend at Villa d'Este in Cernobbio, in the unique scenario of Como Lake.
It was 1961 when Marcolin was born in the valley that would become the world’s largest eyewear district. A beginning shaped by the passion of its founder, Giovanni Marcolin, who had a vision and succeeded in transforming a small artisan factory into the multinational company it is today. This is a typical story of passion of which Italy is known, as is the one that gave rise to FuoriConcorso. Just as Fuorisalone exists for Milan’s Design Week, FuoriConcorso was born in 2019 at Como Lake, an event that takes place every year during the weekend of the world’s most prestigious classic cars show, Villa d’Este Concours d’Elegance.
Created by Guglielmo Miani, founder of the fashion brand Larusmiani and a great motoring enthusiast, FuoriConcorso takes place in the gardens of Villa del Grumello, Villa Sucota and Villa Olmo, historic residences overlooking Lake Como and connected by a botanical landscape and cultural route, the „Chilometro della Conoscenza.“ An event over the course of two days sees the villas surrounded by historic cars and unique pieces of priceless value, photographers and creators, journalists, enthusiasts, and collectors from all over the world. To not only celebrate the cars, but also the Italian lifestyle, the culture of beauty and manufacturing excellence, through partners with the same core values.
For the past two years Marcolin has been linked to the event, and on the weekend of May 20th and 21st it offered guests an immersive journey into its manufacturing process, with a corner dedicated to its house brand, WEB EYEWEAR, with the presentation of the new capsule collection created in collaboration with Alfa Romeo F1® Team, which Marcolin signed a multi-year partnership agreement in 2022. The presence of a race simulator completed the Marcolin experience of FuoriConcorso guests, who had the chance to get behind the wheel of a single-seater and drive at adrenaline-fueled speeds on an F1 circuit.
See you at the next edition!