Month: October 2025

Pink Walk Marcolin for AIRC

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Step by step, for everyone’s health

The collaboration between Marcolin and AIRC – the Italian Foundation for Cancer Research – grew even stronger this year, thanks to the participation of hundreds of employees and partners in the Pink Walk, the solidarity walk organized during Breast Cancer Awareness Month. A special moment to remind us that prevention is the first and most essential tool in the fight against breast cancer.

 

Numbers that bring hope

Every year, 55,900 new cases of breast cancer are diagnosed in Italy, making it the most common form of cancer among women. But there’s good news: research and prevention are making a real difference. Today, the five-year survival rate after diagnosis has reached 91%. Pink October is therefore a key time to renew our collective commitment to awareness, with free medical check-ups, open days, and initiatives across the country – including the Pink Walk, which symbolically brings together communities, institutions, and companies.

From Italy to the world: a global pink wave

From Longarone to Milan, London to Paris, Berlin to Barcelona, and all the way to New York, Mexico City, Singapore, Sydney, and Shanghai – Marcolin teams around the globe proudly wore the pink t-shirt, a symbol of research and hope. A simple yet powerful gesture that connects people and cultures in pursuit of a shared goal: supporting research and spreading a culture of prevention. Since 2024, Marcolin has been walking alongside AIRC, firmly believing that every step – even the smallest – can make a difference.

Vicky Yeung

Posted on by Newsroom
1

What is your strategy for promoting Marcolin products in such a vast region?

«In a fast-changing and unpredictable world like ours, the first thing we need is the ability to respond quickly to market demands. To do this, we start with solid research and analysis of market feedback and consumer data from social media platforms, which we then segment by age and income groups. Based on these insights, my team of designers works to adapt the portfolio models to the specific needs of our customers — always staying true to the brand identity and in close collaboration with Marcolin’s headquarters».

2

How do you manage to meet the needs of such diverse markets?

«Countries like Japan and Korea are very different from China and Thailand, so offering a single global collection for the entire APAC region would be a mistake. Japanese customers, for example, prioritize premium quality and craftsmanship, while the Korean market is driven by younger consumers who prefer bold trends inspired by K-pop — from oversized clothing to integrated tech accessories. Countries like Indonesia, Vietnam, and Thailand, on the other hand, require versatile and more affordable models that combine understated style, easy pairing, and sustainable production».

3

Looking ahead, are you planning an Asian line for ic! berlin as well?

«That’s definitely our next challenge. Ic! berlin has a strong reputation for technical features like lightness, screwless design, and flexibility, as well as for its ultra-contemporary style. To enhance brand recognition in the Asia-Pacific area, we’ll need to create a dedicated collection, as Asian consumers — increasingly design-conscious — tend to prefer high-quality products that also reflect local cultural elements. Our task will be to adapt a valuable brand like ic! berlin to these expectations. Because offering a unique experience to our customers and building strong relationships with them are the two pillars that can turn the diversity of the APAC region into an opportunity».

ic! berlin: Modernist Inspiration

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A Bold Urban Experiment

Inspired by Berlin’s modernist architecture, ic! berlin’s September ’25 Collection owes much to the distinctive style of the Hansaviertel district, where a new generation of designers and architects reshaped the cityscape from the 1950s onwards. From Oscar Niemeyer to Alvar Aalto, Le Corbusier to Egon Eiermann, Walter Gropius to Arne Jacobsen, their vision of a modern, bright, functional, and green city gave rise to one of Berlin’s most ambitious urban experiments. Iconic buildings such as the “Schwedenhaus,” designed in 1956 by Fritz Jaenecke and Sten Samuelson, were chosen as the backdrop for the new ic! berlin campaign—a fitting tribute to architectural innovation.

New Finishes in the Collection

Comprising five distinct models, the new ic! berlin collection reflects the organic, minimalist shapes of these architectural masterpieces, as well as their colors—from mimosa yellow to Mondrian blue—and finishes. For the first time, each frame is offered in two different finishes: matte on the upper portion and glossy on the lower. This subtle detail alone adds depth to each pair of glasses. Among other innovations, the Gallium model introduces a tactile texture for the first time, replacing the classic cold-laminated stainless steel with metal engraved with delicate nature-inspired lines that create a soft play of light and shadow.

More ic! berlin Innovations

Alongside Gallium, the Thilo model stands out with its precise, geometric lines, softened by a Pearl/Chrome finish—or for those preferring a more understated look, in glossy black. The new Eike model also plays with dual finishes—matte above, glossy below—transforming the classic intellectual round frame with mimosa and cream tones. The Loris sunglasses reinterpret the classic Pilot shape, radiating retro charm in a dark gray/Tiziano red combination. Finally, the Jonte model embraces simplicity, pairing graphite tones in glossy and matte finishes for a more casual touch on a timelessly elegant frame (more information on www.ic-berlin.com)