Ic! berlin: 30 Years Of Engineering And Creativity

The Story

In a city newly reunited and animated by strong creative energy and a desire to experiment, ic! berlin was born in a Berlin apartment thanks to the eclectic Ralph Anderl — designer, singer, photographer and musician — together with two friends. It was 1996, and from the very beginning the brand captured public attention with its ultra‑light and flexible frames that challenged conventions and introduced a new paradigm in the eyewear world. They quickly became the object of desire for a generation of young creatives: lively, curious and nomadic personalities drawn to these unconventional, ultra‑light and minimalist frames in cold‑rolled stainless steel, united by the iconic screwless hinge — a unique solution in terms of lightness, durability and comfort.

The Collection

To celebrate this important milestone, ic! berlin — one of Marcolin’s house brands since 2023 — presents a special capsule collection that reinterprets its famous minimalist lines in six frames created for the occasion. Four of them are more classic stainless‑steel styles that celebrate the brand’s heritage: LEIF, WANDA, OLI THE 2ND and PINA. Two are more innovative: SODIUM and XENON. Enhancing the collection is the shade selected by the Worth Global Style Network as Color of the Year: Transformative Teal, an intense blue‑green that embodies both nature and technology, calmness and vibrant energy. The same tone is echoed in the photochromic lenses which, adapting to sunlight variations, play with the same nuance as the frame.

The Campaign

Completing the celebrations for ic! berlin’s 30th anniversary is a dedicated campaign: “I see Berlin”. It is a communication project that pays homage to the independent essence and creative energy of Berlin, the city that is part of the brand’s DNA, through some of its contemporary protagonists: nightlife photographer Sven Marquardt, Thai‑American Michelin‑starred chef Dalad Kambhu, conceptual artist Nina Pohl, DJ Nunguja Kisalya — London‑based today but raised in Berlin — architect and artist Thilo Reich, and South Korean dancer Youngchan Moon, who blends classical and contemporary elements in his movement.
Through their perspective, the creative identity of Berlin takes shape, and ic! berlin eyewear becomes the literal and symbolic lens capable of capturing the city’s most vibrant energies.

MCM: a Half-Century Journey

From Munich To Space

Founded in Munich in 1976, MCM (Modern Creation München), fully immersed in the city’s cultural and musical scene, quickly distinguished itself through bags, luggage, and ready-to-wear lines imbued with a creative and cosmopolitan spirit. Its leather accessories, marked with the Visetos monogram — featuring a laurel crown and diamond-shaped motif inspired by the Bavarian flag — rapidly became symbols of style, glamour, and freedom of expression, beloved by the international jet set. Today, present in 43 countries worldwide, MCM celebrates its 50th anniversary with a new milestone: the Spring/Summer 2026 Eyewear collection, created in collaboration with Marcolin.

A Sensory Collection

In this latest collection, design transforms into a tactile experience — a new chapter in the journey from Munich to Mars that began with the Autumn/Winter 2024 campaign. Inspired by the clean, functional lines of Bauhaus aesthetics, it looks to the future with new three-dimensional textures that become refined sculptural elements. The laurel motif, a historic emblem of the Maison, transforms into a striking detail on the elegant temple structures, while the Visetos monogram in acetate steps beyond mere decoration, evolving from symbol to substance. Without losing its connection to heritage, MCM transforms everyday life into a personal and aesthetic experience, where each frame becomes a mark of modernity, dynamism, and individual expression.

Limited Edition

The centerpiece of the collection is the new exclusive “Mars Mask” sunglasses — a bold, ultra-modern metal shield frame produced in a limited series. Inspired by astronauts’ helmets, the frame’s sleek, enveloping silhouette is elevated by a top spoiler and diamond-cut metal details on the lenses: a futuristic touch of luxury that highlights the eyewear’s high-tech, dynamic architecture. Produced in limited numbers and presented in a special commemorative case, these sunglasses perfectly capture MCM’s timeless spirit: creative, revolutionary, and always in motion — towards a bright future.