Skip to main content
Contact usMY MARCOLIN

Change language

Select the desired language

Error label*

Photo: ic!berlin

Tell me a story

Back to stories

about

ic! berlin and Mercedes-AMG

For the sixth time since 2020, ic! berlin and Mercedes-AMG come together with an eyewear collection that combines urban aesthetics, technology and a sporty spirit. Three new models inspired by Berlin’s architecture and the AMG color palette tell the story of the encounter between German innovation, advanced materials and contemporary luxury.

di Newsroom

A Successful Partnership

On one side, the visionary and urban approach of ic! berlin, whose identity is defined by innovation, sustainability and attention to detail; on the other, the technology and aesthetic research of a sports car brand like Mercedes-AMG. This spring once again confirms the collaboration between the two brands—two realities with a deeply German DNA, always on the move and ready to push their limits.

 

The Collection

The new collection features three models—marking the sixth chapter of a collaboration that began in 2020—defined by dynamic shapes and a bold use of colors inspired by the AMG palette. For example, the Pearl version of the AMG 22 model features orange details on the temples and mirrored lenses, while the new lacquered finish on the special ultralight carbon fiber FLEXARBON®—an exclusive ic! berlin patent—adds depth and brightness to the frame of the AMG 20 model.

 

The Campaign

The new campaign also highlights how the ic! berlin–AMG collection is designed for an urban environment, with bold geometries that echo Berlin’s architecture and successfully combine the style of a luxury brand like Mercedes-AMG with a company that grew out of Berlin’s alternative scene, such as ic! berlin, known worldwide for innovative solutions like its signature screwless hinge. Two brands united by a shared focus on design and a constant pursuit of aesthetic and technological innovation.

  • Boundless visions of Irene Guerrieri

    After graduating in industrial design (with a thesis on a playground inspired by the tale of Pinocchio), completing a Master’s degree in Functional Design in Stockholm, developing a friendship with Bruno Munari and collaborating with leading toy companies, Irene Guerrieri is now a lecturer in New Toy Design and one of the foremost experts in the design of spaces and games for children. On the occasion of the European Diversity Month, she shares how embracing diversity starts with observing reality and how children play. An approach that fully reflects Marcolin’s sensitivity towards inclusivity.

    di Newsroom

  • Boundless visions of Jennie McCormick and Kyle M. Sweeney

    British restraint and New York dynamism are the two forces that define the essence of rag & bone, the brand founded in 2002 and characterized by a fusion of refined design expertise and a sophisticated yet effortless style. In fashion as in accessories, its creations reflect values of authenticity and refinement. We discuss this with Jennie McCormick, Chief Merchandising & Design Officer, and Kyle M. Sweeney, Senior Vice President, Men’s Design and Merchandising.

    di Newsroom

  • Tell me a story about Marcolin: a 65-Year Legacy

    Present in 125 countries, with 15 subsidiaries around the world, publicly listed since the 1990s, and capable of producing two million frames a year with the same artisanal care it once devoted to just a few hundred pieces. This is the profile of Marcolin, the multinational company based in Longarone that this year celebrates its 65th anniversary.A significant milestone and the perfect opportunity to revisit some key moments in its history starting with its early beginnings.

    di Newsroom