Artisan workshops in Veneto were the drivers of economic and industrial growth in Italy. There is a district in this region that stands out for its cutting-edge business: making eyewear.Within this context, Marcolin was born.
The company, since day one, has been able to anticipate the evolution of an industry where offering high-quality and innovative products is key. Therefore, thanks to priceless Italian manufacturing tradition and a pioneering vision of the close bond between eyewear and the world of fashion, Marcolin has transformed over time from a mere “Fabbrica Artigiana” to a leading company in the global eyewear industry.
Over the years, Marcolin has been able to stay true to its origins, while turning its Longarone headquarters into a place where quality products are manufactured but also into the center of a network of relations and collaborations with dozens of partners all around the globe.
The company today has a wide and diversified portfolio of well-positioned and globally recognized brands. Four design and development teams based in Italy, the US and Asia work together to ensure that every brand’s global needs are met and that their DNA translates into unique, excellent quality products.
Marcolin designs and manufactures sunglasses and optical frames for some of the most prestigious brands in the industry: TOM FORD, Guess, adidas Sport, adidas Originals, Bally, Moncler, Max Mara, Zegna, GCDS, Barton Perreira, Tod's, Pucci, BMW, Swarovski, MAX&Co., Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s. Its house brands include WEB Eyewear and Viva.
The company distributes its products in more than 125 countries thanks to a global network that consists of 14 worldwide branches in Europe (Benelux, DACH, France, Italy, Nordics, Spain, UK), Russia, the Americas (US, Brazil), Asia (Hong Kong, Shanghai, Singapore) and Australia (Sydney), as well as two key joint ventures in Mexico and UAE.
The story of Marcolin is an ever-evolving story and each and every partner plays a key role in our growth.
Creativity, manufacturing skills and technological development are the pillars of our success, which is based on people’s value.
Firstly, we listen to our customers and anticipate their needs, then we build direct, close and responsible relationships with them, aiming at constantly improving our products and services.
The great attention that we all pay here at Marcolin, from collaborators to employees across all the departments, and that we all share with passion, consistency and professionalism, characterizes the Vision and Mission of a team that turns wearable items into an experience of desire.
Being the best partners in the eyewear industry and being recognized as such.
Generating and adding value to the eyewear industry by listening to our customers and making life easier for them, while constantly improving the quality of our products and services, building strong and agile long-term relationships and always acting responsibly.
The year of the relaunch of Marcolin’s core house brand, WEB EYEWEAR. The company found its new identity and started an international partnership with the Alfa Romeo F1 ORLEN Team.
This marked the beginning of an ESG plan embracing the whole company; significant investments were made in logistics & automation, to take full advantage of technology in order to improve employee well-being and speed up the production line. This year Marcolin celebrated its 60th anniversary.
Marcolin headed towards a new development phase to strengthen its leadership in the global eyewear industry.
Marcolin doubled its in-house Made in Italy production by acquiring a new manufacturing facility in Longarone (Fortogna), in the heart of the eyewear district.
Marcolin finalized the acquisition of Viva International Group, the second player in the US eyewear sector.
PAI Partners, a leading private equity operator in Europe, finalized the acquisition of the majority stake in Marcolin SpA, subsequently completing its delisting from the Italian Stock Exchange.
Marcolin continued to grow and was listed on the Italian Stock Exchange.
Marcolin significantly increased the number of its employees and achieved a production of one million frames per year.
Giovanni Marcolin founded the “Fabbrica Artigiana” in the eyewear district in Veneto, a company that specialized in making gold laminate temples for eyewear.
Many brands choose Marcolin, through partnerships and licensing agreements, to create, together, sunglasses and optical frames that effectively reflect the company’s values with their design and quality.
These values - together with constant research, dedication and innovation - make Marcolin the perfect company for people who want to make a difference in the market, today and tomorrow.
Every activity, action and process adds value. That is why at Marcolin we talk in a direct way, using a pragmatic, resolution-oriented approach. We work by collaborating, listening and sharing: communication happens in real time, our goals are clear and our time and resources are optimized and used in a simple way.
Valuing people who are open-minded to the world and the needs of others, while respecting each individual’s peculiarities is key for us. Our ever-changing society and its many aspects stimulate the reception of inputs and the proactive provision of feedback. The Marcolin team supports new ideas and approaches to generate assets and skills that can constantly differentiate and renew the company on the market.
Setting goals and making decisions as effectively as possible is key for us. That is why, as part of our work, we set objectives, priorities, deadlines and operational procedures in synergy with our customers, with the various staff members involved and across our Department. The achievement of our goals and customer satisfaction are pivotal to continuous growth.
We support and develop our Corporate Social Responsibility by prohibiting any form of discrimination, valuing our resources and supporting the local and global environment that we operate in by taking actions that promote respect and sustainable development. Acting responsibly is a value that guides us in favoring every single collaborator’s personal growth, by engaging and informing them of the results achieved.
Marcolin’s strong identity stems from the pursuit of excellence in terms of skills and Group performance. Actively involving all our resources to create a sense of belonging is the driver of our business, in order to make a habit of achieving results and of always sharing the goals achieved, both inside and outside of the company.