adidas Sport Eyewear announces a new collaboration with South African athlete Toni McCann, a rising star in ultra running. She will wear the brand’s eyewear and test its design and performance both in training and in the most demanding trail running competitions.

Do not follow change - embody it. It is from this tension between conformity and individuality that MANIFESTO, the new ic! berlin brand campaign, comes to life. Captured by Milan-based artist and photographer Jacopo Di Cera, the project celebrates the Berlin eyewear brand that has, for three decades, continued to redefine the codes of contemporary eyewear and championed unconventional thinking.