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K-WAY

Colour, vibrancy and freshness

Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world’s first lightweight and waterproof jacket that could be conveniently folded into a small pouch.From the colorful and affordable rain jackets that took the fashion industry by storm in the 70s and 80s, to the cutting-edge apparel and accessories of today, K-Way has been a trailblazer in the world of practical and functional fashion.Today, K-Way is a global brand with a presence in over 20 countries, catering to a diverse clientele with its vibrant colors, bold prints, and unparalleled performance. Whether you’re hiking through rugged terrain, exploring bustling city streets, or just looking for a reliable rain jacket, K-way has got you covered.

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The K-Way eyewear collection is colorful, vibrant and fresh, blending a fashion attitude with a sporty essence. The styles play with layering, cuts and color contrasts, highlighted by technical details and iconic elements that guarantee unique comfort and allure. The brand identity is consistently declined in the eyewear collection through its distinctive and recognizable stylistic features.A selection inspired by the iconic rain jacket established the brand’s legacy serves as a gateway into the collection Fashion-forward styles will enhance collection’s visibility from its launch on wards, driving awareness and generating excitement.

The new K-Way® eyewear collection confirms the brand’s natural ability to transform functionality into a lifestyle. It is a collection designed to accompany everyday life with lightness, comfort, and a clear, recognizable visual identity. For Spring/Summer 2026, the highlight is the new metal core within the frames, enriched by the iconic K-Way® Tape, reinterpreted as both a graphic and structural element—an expression of the brand’s ongoing dialogue between aesthetics and practicality. The collection’s refined style is also expressed through three-layer acetate, developed to echo the Tape’s design and used to construct the fronts and temple tips of the Klassic models. Distinctive eyewear that combines vintage-inspired shapes with a contemporary attitude, introducing mixed-material frames that evolve the brand’s identity with lightness and elegance. The new Le Vrai styles interpret K-Way®’s more sporty and versatile spirit, with easy-to-wear shapes characterized for the new season by an airy, natural color palette: soft blues and lilac tones alternate with bright whites, touches of green, and flashes of vibrant hues that bring energy and vitality. Alongside these shades is a softer range inspired by the botanical world, featuring dusty pinks, beiges, and sage tones. The sunglasses offering includes polarized, mirrored, and photochromic lenses, designed to adapt quickly to different lighting conditions.

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    KW5031_096

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