Adidas Originals

Adidas Originals

Adidas Originals

The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play. The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience, and in a sustainable way.

Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, the adidas brand has developed a truly unique and comprehensive sports offering. Spanning footwear, apparel, equipment, and services, the brand caters for all, from elite to professional athletes.

A brand of many dualities, adidas eyewear captures the outfitter’s role in the early athletic design, the hip-hop revolution, and present-day streetwear culture.

Every one of us is in a state of constant creativity.

We criss-cross and collaborate, interact and intersect,

discovering each other as we discover ourselves.

We’re all on our own path, creating our own style,

our own way of moving through the world.

But we’re connected through clarity

of perspective. Direction. Purpose.

A common vision that binds us together.

Collection Eyewear 2020

Inspired by the rich heritage of the adidas label – one of the world’s leading sports brands for footwear and sportswear – adidas Originals is a lifestyle brand established in 2001. Drawing inspiration from the brand’s archives, adidas Originals stays true to the adidas legacy thanks to its ongoing commitment to product innovation and great skill in reinterpreting the creativity and courage that can be found on sports fields and arenas in our contemporary culture. Characterized by the iconic Clover logo that was first introduced in 1972, and supported by the biggest names in creative culture, adidas Originals is one of sportswear’s undisputed pioneers.

Every one of us is in a state of constant creativity. We criss-cross and collaborate, interact and intersect, discovering each other as we discover ourselves. We’re all on our own path, creating our own style, our own way of moving through the world but we’re connected through clarity of perspective.

Direction. Purpose. A common vision that binds us together.

Collection Eyewear 2020

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Discover more

www.adidas.com/

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