The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play. The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience, and in a sustainable way.Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, the adidas brand has developed a truly unique and comprehensive sports offering. They help athletes of all levels to make a difference – in their game, in their lives, in their world. This is anchored in their core belief that, through sport, they have the power to change lives.
Read more Read lessInnovative manufacturing techniques combined with high-quality, lightweight materials characterize the adidas Sport eyewear models. These frames are designed to provide a comfortable fit, ensuring the ultimate vision and lens protection. The adidas Sport eyewear collection offers a wide range of sunglass styles perfect for all active sportsmen and women.

The adidas Sport Eyewear Fall/Winter 2025/26 Collection pushes the boundaries of sport-driven design, blending cutting-edge technology, elevated aesthetics, and uncompromising comfort. Built for athletes and sport enthusiasts alike, the Performance segment is powered by continuous innovation—from advanced lens engineering to refined silhouettes. Featuring HD optics and hydrophobic and oleophobic lens treatments, each style is crafted to enhance clarity and elevate performance across disciplines. Iconic frames return with a fresh perspective. Anemos Light introduces a streamlined profile with a high-performance cylindrical lens housed in a sleek, sophisticated frame. Available in two sizes, it’s designed to fit a diverse range of face shapes within the global sports community. The Dunamis family evolves once again, redefining its technical edge. A new double cylindrical lens—developed from Marcolin’s patented mask design—delivers optimal visibility in all light conditions, bridging the gap between high-performance sport and everyday wear. Expanding into lifestyle, the Active segment reflects adidas’ commitment to versatility and comfort. Dynamic silhouettes feature signature brow bar air vents—both functional and distinctive—while sculpted temples and fluid lines bring a refined energy to everyday movement. A bold new color palette—featuring translucent finishes, metallic accents, and vibrant tones—captures the spirit of global competition and self-expression. The iconic adidas 3-bar logo takes center stage, reinforcing adidas Sport’s identity and its relentless pursuit of redefining style and performance. Completing the collection, two new ski goggles embody the brand’s drive for balance between design and function. Engineered for comfort and clarity, they’re built to perform across changing conditions—on and off the slopes.

Functional design for sports, lenses adapted for every condition and presentation always at the highest levels
SP0106_26Q
SP0117_02L
SP0120_02A
SP0121_82Z
SP5108_020
SP5109_091
SP5113-H_002
SP5116-H_002