adidas Sport Eyewear Collection

ADIDAS SPORT

Innovation and preformance are always born from the human being

The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play. The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience, and in a sustainable way.Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, the adidas brand has developed a truly unique and comprehensive sports offering. They help athletes of all levels to make a difference – in their game, in their lives, in their world. This is anchored in their core belief that, through sport, they have the power to change lives.

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Innovative manufacturing techniques combined with high-quality, lightweight materials characterize the adidas Sport eyewear models. These frames are designed to provide a comfortable fit, ensuring the ultimate vision and lens protection. The adidas Sport eyewear collection offers a wide range of sunglass styles perfect for all active sportsmen and women.

The adidas Sport Eyewear Spring/Summer 2026 collection is designed for athletes and sporty individuals who embrace movement as a daily mindset: seeing the world with clarity, moving with power, performing with freedom. Built around the concept of improving results, the Performance line is designed for athletes who want the best during training and competitions. Technological innovation is the driving force behind every design, with advanced functional solutions that respond to the real needs of the sport and context. Alongside Performance line, the Active cluster expands the offering towards a more versatile dimension dedicated to lifestyle. Designed for everyone - from athletes on their time off, to fitness and sporty audiences as well as people seeking everyday comfort - Active styles interpret sport as a shared aesthetic language. Flowing lines, prolonged comfort, and sporty functionality define a collection that accompanies every moment of the day The entire collection features the new POWERVIZN™ Lens System that has been developed to deliver sharper clarity, enhanced contrast and greater visual control in every sporting environment. Each lens combines a specialized base tint with High Contrast (HC) Technology with a precision mirror coating to regulate light transmission and reduce glare and an advanced hydrophobic and oleophobic protective treatments to minimize visual noise caused by external factors such as water, sweat and dirt. Engineered to address different light conditions and terrain types, the system improves depth perception and surface definition, allowing athletes to read the ground faster and react with confidence. By integrating optical performance with durable protection, POWERVIZN™ ensures consistent, reliable vision so athletes can stay focused and perform at their best in any condition. The Eyewear collection's color palette reflects the trends of the season featuring matte metalized effects, transparencies and iridescent effects. The color palette of the adidas Sport Eyewear collection was also developed to accompany the race kits of adidas athletes to ensure a head-to-toe adidas look.