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GANT

The contemporary preppy with a responsible vision of tomorrow

GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories, and home furnishings for men, women and kids. The company’s values are based on its authentic American East Coast heritage, dating back to the launch of the brand in New Haven, Connecticut in 1949. Since then, GANT has expanded their presence globally.For GANT, it all began with the shirt and they’ve never stopped reinventing them. It is the very foundation upon which the brand was built. Innovations such as the signature box pleat—which allows for increased motion—and its iconic locker loop, a favorite of Yale student-athletes, helped popularize their shirts across East Coast campuses and beyond. Today, GANT creates everything from sport coats to sweaters while maintaining a reputation for quality, character, and above all, perfect shirting.Under the House of GANT, there are three established divisions: GANT, GANT Diamond G, and GANT Rugger. These divisions are built to ensure consumers’ needs and desires are met.In addition to apparel, GANT branded watches, footwear, eyewear, and home furnishings are designed and marketed by licensees. The high-quality craftsmanship of the brand is reflected in the GANT eyewear collection, in both the optical and sunglass styles. GANT has been a part of Marcolin’s brand portfolio since 2013.

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The GANT eyewear collection offers an exclusive selection of contemporary and fashionable styles mixed with timeless classics. Definitive shapes and rich colorations inspired by vintage accents are combined to create a collection of optical and sunglass frames both for men and women that are on trend without being too fashion- forward. Subtle branding and logo detailing ensure that every style remains authentic to its all-American heritage with a touch of European sophistication.

The new GANT eyewear collection mixes the brand’s roots in the Ivy League heritage with European influences that have defined contemporary style and design. GANT highlights sunglasses and optical frames with iconic and sophisticated elements, creating a fine balance between experience, know-how, curiosity, creativity and bravery without ever losing sight of the brand’s community and a precious heritage that continues to grow and evolve.The styles of the new season offer a modern take of several elements from the brand's aesthetic heritage. The shield logo is graphically transformed from the GANT archives and used on men's eyewear as a solid element that enhances the temples of the frames for a bold, courageous look. The stripes, which have always been associated with a preppy lifestyle, have become the foundation of a design that expresses rigor, linearity, and simplicity. The stripes on the easy-to-wear women's frames enrich these styles with refined lightness.

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