GCDS, aka “God Can’t Destroy Streetwear,” is a made-in-Italy fashion brand founded in 2015 by brothers Giuliano and Giordano Calza. Since its founding Giuliano has always been the creative and stylistic force behind the brand, with Giordano acting as the company’s CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, memorable slogans, and unexpected capsule collections, all of which have garnered the support of the world’s most influential tastemakers.Today GCDS is sold in more than 400 stores worldwide, with mono-brand stores in London, Hong Kong, and a flagship in Milano. The company is based in the heart of Milan, Italy.
Read more Read lessIn December 2019, Marcolin Group and GCDS signed a worldwide exclusive partnership for the design, production and distribution of GCDS sunglasses and eyeglasses.

The new GCDS Eyewear collection amplifies the brand’s bold and unconventional spirit with sharply shaped frames, iconic details, and aesthetic experimentation that captures attention, turning each pair of glasses into a true statement piece. The Soul styles are the pure expression of the brand’s DNA: irreverent and eccentric, they wink at the ’80s and play with unexpected contrasts between volumes, transparencies, and finishes. The Lifestyle family includes more fashion-forward eyewear, featuring a contemporary metropolitan look and an appealing aesthetic—trend-conscious yet versatile enough to adapt to different contexts while maintaining a strong identity. At the center of the collection, the Comma returns, introduced for the first time on metal frames. The GCDS Logo Chain also takes on a new role: the metal bar with the brand’s lettering in relief is applied to the temples or along the sides of the front to add a jewelry-inspired accent with an urban edge. Bold contrasts and pairings also define the seasonal color palette: bronze frames combined with melon or terracotta lenses, transparent surfaces, and rich acetates that enhance the dialogue between light and material through gradient lenses.

Design and graphics of great impact for a new page of metropolitan culutre
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