GCDS, aka “God Can’t Destroy Streetwear,” is a made-in-Italy fashion brand founded in 2015 by brothers Giuliano and Giordano Calza. Since its founding Giuliano has always been the creative and stylistic force behind the brand, with Giordano acting as the company’s CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, memorable slogans, and unexpected capsule collections, all of which have garnered the support of the world’s most influential tastemakers.Today GCDS is sold in more than 400 stores worldwide, with mono-brand stores in London, Hong Kong, and a flagship in Milano. The company is based in the heart of Milan, Italy.Read more Read less
In December 2019, Marcolin Group and GCDS signed a worldwide exclusive partnership for the design, production and distribution of GCDS sunglasses and eyeglasses from 2020 to 2024
Since 2015, GCDS is embracing Italian craftsmanship and innovative design. With its ironic and recognizable graphics and unexpected capsule collections and collaborations, the presence of the brand on international markets and online channels has been growing with distinctive style. The new eyewear collection interprets the contemporary cosmopolitan and digital soul of GCDS through sophisticated design with great visual impact identified by young and fashionable silhouettes, colors, and graphic elements inspired by streetstyle and urban culture. All styles are genderless and characterized by details such as the iconic sock-shaped temple tip that make a difference, create a buzz, and look unique with solid, complex, and original shapes and a precise identity.
Design and graphics of great impact for a new page of metropolitan culutre