GCDS, aka “God Can’t Destroy Streetwear,” is a made-in-Italy fashion brand founded in 2015 by brothers Giuliano and Giordano Calza. Since its founding Giuliano has always been the creative and stylistic force behind the brand, with Giordano acting as the company’s CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, memorable slogans, and unexpected capsule collections, all of which have garnered the support of the world’s most influential tastemakers.Today GCDS is sold in more than 400 stores worldwide, with mono-brand stores in London, Hong Kong, and a flagship in Milano. The company is based in the heart of Milan, Italy.Read more Read less
In December 2019, Marcolin Group and GCDS signed a worldwide exclusive partnership for the design, production and distribution of GCDS sunglasses and eyeglasses from 2020 to 2024
In the new GCDS eyewear collection, logos and iconic elements are the protagonists affirming the brand's irreverent style and cosmopolitan character through genderless frames with definite charisma. The aesthetic impact is extraordinary: hinges, temples, and temple tips are embellished with three-dimensional metallic logos placed vertically or horizontally. These elements express the brand identity through trendy, modern shapes built with transparencies and color combinations that reveal the luminous, light soul of GCDS eyewear.
Design and graphics of great impact for a new page of metropolitan culutre