Guess Eyewear Collection

GUESS

Young and dynamic brand,
with a colorful and cool soul

GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer.

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GUESS has been part of Marcolin’s brand portfolio since 2013. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The pilot sunglasses continue to be a highlight each season and are the perfect classic style for both men and women.

At the heart of the GUESS Eyewear collection created by Marcolin for the Fall/Winter 25/26 season, is a bold new concept: FOREVER GUESS.Through the evolution of the “G” logo, GUESS Eyewear presents the brand's contemporary identity with a new design element and a simple yet sophisticated aesthetic.The iconic “G” logo is now inserted in an oval shape, adapting to the volumes and materials of the different frames to become the versatile and charismatic protagonist of sunglasses and eyeglasses.Together with FOREVER GUESS, the collection dedicates younger, trendier shapes to elements that have always defined the brand's classic style and personality.The bold square “G” is updated with a fresher, lighter look that adornsthe hinges of frames with chunky temples combining metal and injected plastic. The chain design, a distinctive decorative element of GUESS, has evolved in this collection with a more refined, deconstructed geometric shape. It thus becomes a detail that embellishes the temples of sunglasses and eyeglasses, adding a touch of elegance and modern allure.Another novelty concerns the design of several sunglasses characterized by wave-shaped temples that redefine glamour with a chic look, accentuated by the GUESS logo in cursive in metal delicately positioned on the lens.In the panorama of men's frames, the iconic metal “G” logo is renewed with a double vertical line, embodying the perfect balance between contemporary design and timeless elegance. Meanwhile, the square “G” continues to define the simple yet refined look of both sunglasses and optical frames made of plastic, acetate and metal.