Casual and friendly, a companion to that everyday sense of well-being we all seek. The new K-Way® Eyewear collection presents itself with a familiar and well-defined identity, staying true to the brand’s roots and its heritage of values and vision. K-Way® stands for smart lifestyle: a mindset rooted in practicality, comfort, and a sense of security — all conveyed through a joyful, vibrant, and highly functional design approach. The eyewear collection brings to life the elements that have shaped the brand’s history, divided into three main clusters, each with its own distinctive features.“Le Vrai” models are essential and lightweight, made from injected materials and focused on bold color energy. With sporty silhouettes and mirrored lenses in the sun version, they are easy to wear and full of personality. “Klassic” models are designed for everyday use, featuring a functional design with the iconic K on the temples. Alongside high-quality acetates, the line introduces new metal frames where even the logo takes on a refreshed aesthetic. Finally, the “L’Action” line includes sunglasses with bold front thicknesses in injected materials, combining functionality and sporty style with a design that embraces the latest trends. The entire collection is defined by an original and unmistakable aesthetic. The signature K logo appears on the temples in various placements and finishes, while the multicolor Tape is reinterpreted in custom acetate to replicate the look and feel of nylon. The brand’s iconic stripes are translated into dynamic, updated designs and constructions. A standout innovation is the new metal clip-on for optical frames, adding richness to the acetates with a vintage touch and expanding the brand’s ability to create objects that are both beautiful and highly functional.