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K-WAY

Colour, vibrancy and freshness

Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world’s first lightweight and waterproof jacket that could be conveniently folded into a small pouch.From the colorful and affordable rain jackets that took the fashion industry by storm in the 70s and 80s, to the cutting-edge apparel and accessories of today, K-Way has been a trailblazer in the world of practical and functional fashion.Today, K-Way is a global brand with a presence in over 20 countries, catering to a diverse clientele with its vibrant colors, bold prints, and unparalleled performance. Whether you’re hiking through rugged terrain, exploring bustling city streets, or just looking for a reliable rain jacket, K-way has got you covered.

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The K-Way eyewear collection is colorful, vibrant and fresh, blending a fashion attitude with a sporty essence. The styles play with layering, cuts and color contrasts, highlighted by technical details and iconic elements that guarantee unique comfort and allure. The brand identity is consistently declined in the eyewear collection through its distinctive and recognizable stylistic features.A selection inspired by the iconic rain jacket established the brand’s legacy serves as a gateway into the collection Fashion-forward styles will enhance collection’s visibility from its launch on wards, driving awareness and generating excitement.

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The K-Way® eyewear collection debuts with Marcolin production for the Spring-Summer 2025 season, elevating the essence of the brand through sophisticated designs of sunglasses and eyeglasses, key players in contemporary lifestyle.With the "Le Vrai" models, K-Way® targets those who seek an essential, high-quality accessory that fits a dynamic, modern lifestyle, perfect for those living between the city and the outdoors. The frames combine minimalism and practicality, perfectly embodying the brand’s DNA with innovative, durable materials. Comfort and lightness are emphasized by an essential aesthetic, where details like the iconic K on the temples express a strong visual identity. With a sporty, contemporary design, the eyewear includes a polarized lens option for clear and safe vision even in the sun.The "Klassic" line is a tribute to timeless elegance, with classic lines designed for everyday use. The models are divided into two concepts: Rich Acetate, with trendy shapes and the K-Way tape on the front, reproduced with a three-layer acetate that adds depth and echoes the brand’s distinctive yellow, orange, and blue stripes, inspired by K-Way jackets; and Medium Acetate, featuring versatile shapes with contemporary design, and the iconic K on the temples, enhanced by contrasting bi-layer acetates. The color palette for the season highlights matte green and blue, perfect for those seeking a refined style. Some models are also available with photochromic lenses.“L'Action” gathers models that seamlessly combine functionality and sporty style, designed for outdoor adventures. Made from injected material, these glasses feature a technical design that includes functional details like rubber side covers for optimal sun protection. Each model is also available with polarized lenses, ideal for reducing glare and improving vision in the sun.

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    Product number

    KW0001_92V

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    Product number

    KW0002_97N

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    Product number

    KW0002_69F

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    Product number

    KW0010_02A