K-WAY Collezione Eyewear

K-WAY

Colour, vibrancy and freshness

Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world’s first lightweight and waterproof jacket that could be conveniently folded into a small pouch. From the colorful and affordable rain jackets that took the fashion industry by storm in the 70s and 80s, to the cutting-edge apparel and accessories of today, K-Way has been a trailblazer in the world of practical and functional fashion. Today, K-Way is a global brand with a presence in over 20 countries, catering to a diverse clientele with its vibrant colors, bold prints, and unparalleled performance. Whether you’re hiking through rugged terrain, exploring bustling city streets, or just looking for a reliable rain jacket, K-way has got you covered.

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Eyewear Collection

The K-Way eyewear collection is colorful, vibrant and fresh, blending a fashion attitude with a sporty essence. The styles play with layering, cuts and color contrasts, highlighted by technical details and iconic elements that guarantee unique comfort and allure. The brand identity is consistently declined in the eyewear collection through its distinctive and recognizable stylistic features. A selection inspired by the iconic rain jacket established the brand’s legacy serves as a gateway into the collection Fashion-forward styles will enhance collection’s visibility from its launch on wards, driving awareness and generating excitement.