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MAX&CO

Femminity and energy in your eyes, in every instance

Quality, originality and versatility. These are the key ingredients that have made MAX&Co. one of the leading contemporary fashion brands worldwide and a wardrobe favourite of stylish women. Since 1986, MAX&Co. has been inspiring generations to express their personality through fashion. A style secret passed on from mother to daughter and sister to sister, it has accompanied them as they navigate cultural change and evolve their style, season after season. The secret of its enduring popularity? A relentless commitment to making women look and feel their best in every occasion, from work to play.

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The MAX&Co. logo, which alternates straight (MAX) and curved (&Co.) lines, inspires the design of the new MAX&Co. Eyewear Collection. Bold yet feminine and always pleasurable to wear, it is characterised by unexpected combinations of volumes, colours and materials, in a sophisticated play of shapes, tones and textures.

The new MAX&Co. Eyewear collection features sunglasses and optical frames that embraces the brand’s cool attitude and exquisite femininity. With a contemporary and elegant design approach – the shapes, colours and materials speak to the essence of style and charm for an impactful collection.The collection is divided into two main concepts: -Contemporary inspirations characterize timeless styles revisited with an innovative twist and great attention to detail. -Apropos inspirations translate into premium-quality materials, into a vibrant and harmonious use of colours and into dynamic shapes.