MAX&Co. Eyewear Collection

MAX&CO

Femminity and energy in your eyes, in every instance

Quality, originality and versatility. These are the key ingredients that have made MAX&Co. one of the leading contemporary fashion brands worldwide and a wardrobe favourite of stylish women. Since 1986, MAX&Co. has been inspiring generations to express their personality through fashion. A style secret passed on from mother to daughter and sister to sister, it has accompanied them as they navigate cultural change and evolve their style, season after season. The secret of its enduring popularity? A relentless commitment to making women look and feel their best in every occasion, from work to play.

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The MAX&Co. logo, which alternates straight (MAX) and curved (&Co.) lines, inspires the design of the new MAX&Co. Eyewear Collection. Bold yet feminine and always pleasurable to wear, it is characterised by unexpected combinations of volumes, colours and materials, in a sophisticated play of shapes, tones and textures.

MAX&Co. renews the brand’s playful, youthful and feminine spirit with an Eyewear collection that speaks of the fascination of tradition with a bold design conveying contemporary elegance. Sunglasses and optical frames become more than just an accessory, interpreting the brand’s style with dynamic elements, such as the new temple design and sizes, designed to give character and uniqueness to women’s many different facial features. The MAX&Co. logo is also reinterpreted with a design that combines angular graphic lines with soft, sinuous curves, in perfect aesthetic harmony. The collection features iconic frames, redesigned and crafted with the greatest attention to detail (Contemporary styles), as well as designs made of premium materials that are full of charm and femininity thanks to their bright colors and trendy frames (Apropos styles).