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MAX MARA

The essentiality of elegance, the simplicty of luxury

Max Mara is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with precious details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship.Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories. Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,378 locations in more than 100 countries. Max Mara Fashion Group counts 9 different brands. The company remains privately held.

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In September 2020, Max Mara Fashion Group signed a licensing agreement with Marcolin Group for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses.Synonymous with style and quality, Max Mara is the expression of the constant search for perfection and balance between material elements, form and color.The first eyewear collection created by Marcolin Group was unveiled and worn at the SS2021 Max Mara fashion show.Geometric shapes, a harmonious dialogue between materials, and chromatic combinations of soft nuances distinguish the brand's frames.

Timeless elegance and feminine sophistication define the new Max Mara Eyewear collection. Inspired by two icons - internationally renowned architect Eileen Gray and world-famous photographer Lee Miller - Max Mara eyewear redefines the concept of femininity, showing its strongest, most decisive and daring side. Free, determined, complex and fascinating, the Max Mara woman re-appropriates her decisive gaze through distinctive elements that identify the styles of the new season. A simple, rigorous golden insert carved in the center of the brow bar becomes an iconic element and stylistic innovation of the sunglasses and optical collections. Pure forms and modernist architectures build sleek silhouettes, where acetates and metals create linear surfaces and harmonious combinations. Details are functional and integrated in the volumes, revealing the personality of luxury through aesthetic rationality.

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