Founded in Germany in 1976 as an alternative to traditional luxury, MCM was the “enfant terrible” that created the ultimate accessories and lifestyle goods for the innovative and unapologetically luxurious lifestyle of the 1970s Munich scene. Today MCM continues to harness its heritage of sophisticated rebellion to pioneer new expressions of luxury for a new generation of independently minded consumers. Under the visionary leadership of Sung-joo Kim, who acquired the brand in 2005, MCM is surging forward with unique vision, new iconic designs and ideas (boundary-breaking approach to innovation). MCM is currently distributed in 584 stores in 43 countries including Munich, Berlin, Zurich, London, Paris, New York, LA, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East, and other major luxury destination cities around the world.
Read more Read lessGermany luxury house MCM presents its Autumn/Winter 2024 Eyewear collection in partnership with the global eyewear leading player Marcolin. The AW24 collection is only the second for MCM following the successful eyewear debut in SS24. After the prelaunch last April, available exclusively in MCM boutiques, as of October 2024, both MCM eyewear collections will also be available through Marcolin distribution. Eclectic and inclusive, the collection continues the brands impressive fusion of heritage craftsmanship and futuristic innovation, with legend Matt Dillon starring in the campaign.

MCM marks a new stage in its style journey with the Spring/Summer 2026 Eyewear Collection. The collection explores the senses, reinterpreting the brand's iconic codes through texture and transforming the design into a tactile experience. At the heart of the collection is a bold reinterpretation of the Visetos monogram. No longer a simple decorative element, the brand's iconic pattern becomes a three-dimensional texture with diamond motifs inspired by the Bavarian flag. Taking on an innovative approach, these design elements engage the senses of sight and touch, elevating the monogram from symbol to substance and strengthening MCM's vision of eyewear as a multisensory object. Alongside the digital construction of the temples, sculpted by the new use of the Visetos element, the collection portrays a double narrative. On one hand, MCM's design and engineering heritage translates into clean lines, architectural structures, and a Bauhaus-style approach that places function at the service of aesthetics. On the other, a contemporary attitude instills sunglasses and optical frames with a young, dynamic energy expressed through more sophisticated proportions and innovative details that speak today's language. The travel theme - understood as a journey focused on discovering new experiences, trends and expressions - remains a fundamental narrative and visual element. The collection interprets it through the pins inserted on the fronts and temples – which evoke the craftsmanship and authenticity of the metal hardware found on MCM luggage – and the refined details inspired by the laurel leaf, a historic symbol of the brand reproduced on the frames to enhance the harmonious dialogue between heritage and innovation. With this new eyewear collection, MCM continues to look to the future without losing the connection with its history, transforming travel into an aesthetic and personal experience, where every frame becomes a sign of identity, movement, and individual expression.

LIMITLESS FRAMES FOR BOUNDARY BREAKERS
MW0038-H_16C
MW0039_52J
MW0040_83Z
MW0043_01A
MW5028_052
MW5029_098
MW5031-H_028
MW5034_048