In conversation with NICOLÓ PARSENZIANI
Boundless visions
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Nicolò Parsenziani
Among the key figures of the Framing Light project which involved five contemporary Italian photographers in interpreting the values of WEB EYEWEAR, Nicolò Parsenziani, who holds a degree in architecture and nurtured a passion for fashion and photography since high school, now turned into his profession, shares his work and vision.
Is it possible to effectively communicate a product without ever showing it, but by interpreting the brand values, as you were asked to do for the WEB EYEWEAR – Framing Light project?
«Absolutely yes, in my opinion. In my fashion shoots, I always try to create a moodboard, a narrative that gives soul to the story, I never start from the product itself. This kind of perspective helps build a community that shares the same values even before a garment or accessory comes into play».
What inspired you in expressing concepts such as transparency, gusto, and quiet luxury?
«I tried to reflect on these concepts on a personal level, choosing to anchor them in everyday life. Hence, the gusto of some basic Mediterranean ingredients, like olive oil and bread; the transparency of a thin sheet of plastic wrapping flowers; and the luxury of a bouquet glimpsed through the rear-view mirror of a car stuck in Milan’s traffic. Flowers are a recurring theme in my work, and in this case, I wanted to play with the contrast between the chaos of the city and the quiet beauty of nature brought inside a car’s cabin».
Which shot was the most challenging for you?
«Definitely the one with the ice necklace. I hadn’t taken into account that ice burns when in contact with skin, it made things a bit difficult for the model. While small ‘imperfections’ like burnt bread, a blur, a droplet, or something slightly out of place are intentional and part of my style, almost a ‘signature’, they allow me to bring out a human, imperfect side, even in commercial shots».
