Change language

Select the desired language

Error label*


Tell me a story

Back to stories


Eyewear for the festive season

There’s no better way to ring in the New Year than with a holiday in the snow or in a festively lit city buzzing with life. Ready to set off? Here are three trendsetting destinations. And the right glasses to wear there.

di Newsroom

In Cortina

With its 66 ski runs and 34 lifts, the pearl of the Dolomites confirms itself as one of the most prestigious ski resorts, immersed as it is in the magical setting of these unique mountains. But Cortina is also all about glamour. Between lunch at the famous Chalet Tofane restaurant and dinner at a mountain refuge (choose from Dibona, Federa and Mietres), heading back to the hotel with a romantic night sleigh ride; shopping in the boutiques of Corso Italia, at the centre of which stands the symbol of Cortina, the Dolomite stone bell tower built in the mid-19th century; a gourmet snack in one of the two famous patisseries, or a pre-dinner drink at the Enoteca Baita Fraina (in the centre) or at the picturesque Masi Wine Bar, right in front of the famous Col Druscié ski run. So many unforgettable moments to admire from behind a pair of glasses from the GUESS Holiday ’23 Collection, the geometrically shaped cat-eye glasses created especially for this festive season, illuminated by a crystal set in the temples that reproduces the iconic triangular shape of the GUESS logo. Feminine, festive and full of character.

In Berlin

A classic tour ‘Unter den Linden’ in the borough of Mitte, in the rationalist city of Mies van der Rohe, or the hunt for alternative boutiques in young, vibrant areas such as Friedrichshanin, Landwehrkanal or up-and-coming Neukölln. Even at this time of year, Berlin offers the opportunity to immerse yourself in a variety of styles, from the past to the future, from historic buildings to new neighborhoods with alternative bookstores and the workshops of young designers. A city to be explored with the right outfit, warm and casual, perhaps accentuated by a special accessory such as a pair of Max Mara glasses, dedicated to the quintessential ‘It’ coat, the cosy Teddy bear coat, which is ten years old this year. A frame with character, created for the occasion, that embraces and protects the gaze, telling a story of precious details and modernity. And, after dinner in one of the little restaurants in the festively decorated Bergmannstrasse covered market, a stop at the Kreuzberg border is a must, to celebrate the New Year in a techno club like the iconic Berghain.

The perfect setting to shield yourself from the Florida sun with the fiery red-rimmed glasses from Pucci’s new eyewear collection.

In Miami

Relax at the tables of a small bar on South Beach or stroll through the hip Wynwood district, once the city’s industrial centre and now home to the much-anticipated Art Basel Miami Beach, which takes place every year at the beginning of December. It’s great to ring in the New Year among the colours, museums, murals and clubs of Miami. The perfect setting to shield yourself from the Florida sun with the fiery red-rimmed glasses from Pucci’s new eyewear collection. Elegant, sophisticated and embellished by the fishtail logo in which, inspired by the 1953 ‘Capri Sport’ label, two fish intertwine their silhouettes to form the letter ‘P’. A model that fully represents Pucci’s unique identity and personality. A style must-have for sunbathing on the rooftop of Astra, one of the most glamorous cocktail bars on the scene, exploring the Miami Design District, shopping in the Little Haiti markets or enjoying a pre-dinner drink on the rooftop terrace of the famous Area 31.