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MCM: a Half-Century Journey
Luxury brand MCM celebrates its first 50 years with a new collection and an exclusive model in collaboration with Marcolin: the Mars Mask. Precious and refined, it combines techno-futuristic aesthetics with meticulous attention to detail — speaking directly to today’s cyber-galactic nomads.
From Munich To Space
Founded in Munich in 1976, MCM (Modern Creation München), fully immersed in the city’s cultural and musical scene, quickly distinguished itself through bags, luggage, and ready-to-wear lines imbued with a creative and cosmopolitan spirit. Its leather accessories, marked with the Visetos monogram — featuring a laurel crown and diamond-shaped motif inspired by the Bavarian flag — rapidly became symbols of style, glamour, and freedom of expression, beloved by the international jet set. Today, present in 43 countries worldwide, MCM celebrates its 50th anniversary with a new milestone: the Spring/Summer 2026 Eyewear collection, created in collaboration with Marcolin.
A Sensory Collection
In this latest collection, design transforms into a tactile experience — a new chapter in the journey from Munich to Mars that began with the Autumn/Winter 2024 campaign. Inspired by the clean, functional lines of Bauhaus aesthetics, it looks to the future with new three-dimensional textures that become refined sculptural elements. The laurel motif, a historic emblem of the Maison, transforms into a striking detail on the elegant temple structures, while the Visetos monogram in acetate steps beyond mere decoration, evolving from symbol to substance. Without losing its connection to heritage, MCM transforms everyday life into a personal and aesthetic experience, where each frame becomes a mark of modernity, dynamism, and individual expression.
Limited Edition
The centerpiece of the collection is the new exclusive “Mars Mask” sunglasses — a bold, ultra-modern metal shield frame produced in a limited series. Inspired by astronauts’ helmets, the frame’s sleek, enveloping silhouette is elevated by a top spoiler and diamond-cut metal details on the lenses: a futuristic touch of luxury that highlights the eyewear’s high-tech, dynamic architecture. Produced in limited numbers and presented in a special commemorative case, these sunglasses perfectly capture MCM’s timeless spirit: creative, revolutionary, and always in motion — towards a bright future.
