What are the latest news from the house brands and collections designed and produced by Marcolin in the premium and sport segments? Here is a brief overview of the new products presented at MIDO.
Let’s start with WEB Eyewear, which continues to be a much-loved brand, especially by under 40 customers, thanks to its decidedly urban and contemporary identity enhanced by transparent frames and a few iconic details. Just like the acetate sunglasses unveiled at MIDO, characterized by a truly unique design that nods to the 1930s buts looks to the future. Apart from WEB Eyewear, of the many brands presented by Marcolin, it is impossible not to mention the latest MAX&Co. collection and its new line of ultra-lightweight and vibrant frames, perfect for wearers who follow fashion trends but who are not afraid to play with color or Rock ‘n’ Roll inspired studded inserts.
latest MAX&Co. collection and its new line of ultra-lightweight and vibrant frames
The new offer includes the designs from the GUESS Eyewear collection, featuring the iconic chain and the embossed logo on a precious metal plaque, and the new squared sunglasses, which are destined to be the undisputed stars of the spring summer season. On the other hand, now that the 80’ are back in full swing (but updated to the present) here come the wraparound and asymmetric GCDS frames: a bold design for an unmistakable style.
Among the new products presented, adidas Eyewear is a true must-have. Like the shield design from the Competition line, featuring a rimless lens (presented in a version that reduces bright light and improves color perception), wraparound lines and shaped temples offering the best possible fit. The perfect eyewear for sports lovers. The Originals collection, instead, shines the spotlight on the new unisex adidas sunglasses. The design stands out for its very unique geometric front, while the metal temples make it the perfect choice also for the city. Buzzword: versatility.