作者: Newsroom

«The Asia-Pacific region is one of the most complex and rapidly evolving in the world, a mosaic of mature markets with tighter margins in Northern Asia, and fast-growing economies in Southeast Asia. To succeed, you need to combine global discipline with local agility, acting simultaneously as strategist and risk manager. At Marcolin Asia, we have developed a Commercial Finance function designed to drive pricing excellence, capital efficiency, and positive cash growth. Through real-time analysis and cost-optimization initiatives, we’re able to balance resilience and expansion – as shown, for instance, by the success of the bold investment decisions we made during the pandemic, what I like to call “formative risks”, which are now paying off. The real differentiator lies in turning volatility into opportunity: aligning global priorities with local realities and enabling the company to do more with less».

«Today, the CFO is no longer just a backstage manager but a strategic player in business decision-making. At Marcolin Asia, the Finance function is fully integrated across all departments, collaborating with Commercial, Marketing, Supply Chain, Human Resources, and Customer Service. Externally, Finance also acts as a corporate ambassador, engaging directly with clients, distributors, suppliers, and financial institutions to foster transparent and sustainable partnerships. More recently, we’ve involved customers in joint strategic investments, demonstrating how disciplined collaboration and shared investment can drive growth without compromising governance and financial rigor».

«Marcolin enters 2026 with a solid structure and renewed momentum. The addition of ic! berlin strengthens our luxury portfolio and reinforces our presence in Asia, opening new growth opportunities in China, Australia, and Southeast Asia. In the short- and medium-term, the company will continue to manage its resources prudently, protecting profitability and improving cash generation, while pursuing steady, long-term growth built on trust and transparency».

«In a fast-changing and unpredictable world like ours, the first thing we need is the ability to respond quickly to market demands. To do this, we start with solid research and analysis of market feedback and consumer data from social media platforms, which we then segment by age and income groups. Based on these insights, my team of designers works to adapt the portfolio models to the specific needs of our customers — always staying true to the brand identity and in close collaboration with Marcolin’s headquarters».

«Countries like Japan and Korea are very different from China and Thailand, so offering a single global collection for the entire APAC region would be a mistake. Japanese customers, for example, prioritize premium quality and craftsmanship, while the Korean market is driven by younger consumers who prefer bold trends inspired by K-pop — from oversized clothing to integrated tech accessories. Countries like Indonesia, Vietnam, and Thailand, on the other hand, require versatile and more affordable models that combine understated style, easy pairing, and sustainable production».

«That’s definitely our next challenge. Ic! berlin has a strong reputation for technical features like lightness, screwless design, and flexibility, as well as for its ultra-contemporary style. To enhance brand recognition in the Asia-Pacific area, we’ll need to create a dedicated collection, as Asian consumers — increasingly design-conscious — tend to prefer high-quality products that also reflect local cultural elements. Our task will be to adapt a valuable brand like ic! berlin to these expectations. Because offering a unique experience to our customers and building strong relationships with them are the two pillars that can turn the diversity of the APAC region into an opportunity».

Lorenzo: “A luxury brand with a minimalist aesthetic and unconventional craftsmanship: ic! berlin stands for ultra-lightweight, flexible frames that defy the rules. For Marcolin, acquiring it meant building new commercial relationships with optical retailers who focus on high-end design brands rather than fashion labels.”

Leo: “A leading brand in frame technologies using stainless steel, acetate, and titanium, and known for technical innovation—as shown by the recent development of Flexarbon, a hybrid of carbon fiber and advanced polymers that redefines frame flexibility and durability. It’s also a brand with strong focus on design, especially automotive-inspired design, thanks to partnerships with Mercedes-Benz.”

Lorenzo: “Following the acquisition, we dedicated much of 2024 to promoting our portfolio across all markets, creating distinct strategies to enhance our premium brands like TOM FORD, Zegna, Christian Louboutin, and ic! berlin, and our lifestyle brands, which include MCM, Max Mara, MAX&Co., Guess, Skechers, Timberland, BMW, and Harley-Davidson. Not to mention the sports segment, which, with adidas, offers great opportunities—especially in the Asia-Pacific region.”

Leo: “This is the time to return to ic! berlin’s roots in order to build its future as a global brand. A perfect example is this year’s ic! berlin collection: 15 frames that seamlessly blend technical elegance and innovation, featuring elements like the gradient ‘Pineapple Gradient’ lenses, the reintroduction of the iconic Robin frame with its clean and lightweight design, and a bold use of color, such as the ‘Havana Haze’ lenses.”

Lorenzo: “ic! berlin is a key asset for Marcolin’s growth in the Asia-Pacific region, particularly in markets like China, South Korea, and Japan. In the first half of 2025, we recorded double-digit growth in the APAC area compared to last year. In some of these markets—such as Thailand and Taiwan —ic! berlin is already the market leader among luxury eyewear brands, and now we’re targeting Mainland China. Starting this year, we have direct market access there thanks to our subsidiary, and we expect Mainland China to eventually become the largest market in the world for ic! berlin.”

Leo: “We’ll continue to work with respect for local cultures and with the goal of offering something unique and aligned with our values and quality standards. To achieve this, we’re proud to collaborate with our local business partners and a selection of key clients to create custom capsule collections tailored to specific needs, tastes, and trends. For us, the Asian countries represent a major growth opportunity.”