Pink Walk Marcolin for AIRC

The collaboration between Marcolin and AIRC – the Italian Foundation for Cancer Research – grew even stronger this year, thanks to the participation of hundreds of employees and partners in the Pink Walk, the solidarity walk organized during Breast Cancer Awareness Month. A special moment to remind us that prevention is the first and most essential tool in the fight against breast cancer.

Every year, 55,900 new cases of breast cancer are diagnosed in Italy, making it the most common form of cancer among women. But there’s good news: research and prevention are making a real difference. Today, the five-year survival rate after diagnosis has reached 91%. Pink October is therefore a key time to renew our collective commitment to awareness, with free medical check-ups, open days, and initiatives across the country – including the Pink Walk, which symbolically brings together communities, institutions, and companies.

From Longarone to Milan, London to Paris, Berlin to Barcelona, and all the way to New York, Mexico City, Singapore, Sydney, and Shanghai – Marcolin teams around the globe proudly wore the pink t-shirt, a symbol of research and hope. A simple yet powerful gesture that connects people and cultures in pursuit of a shared goal: supporting research and spreading a culture of prevention. Since 2024, Marcolin has been walking alongside AIRC, firmly believing that every step – even the smallest – can make a difference.