In conversation with ALBERTO FRATANTONIO
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Alberto Fratantonio
We meet Alberto Fratantonio, Head of the Southern EMEA region, which includes key countries such as Italy, Spain, and Portugal, on the occasion of the inauguration of the Group’s new showroom in Barcelona.
More than two years ago, after an extensive professional journey in the eyewear industry, you became Head of the Southern EMEA area for Marcolin. What are the strengths and challenges that characterize this particular market segment?
«Southern EMEA represents a significant and well-established part of the European market, where our main strengths are diversity, solidity, and relationships. Here, we have the right mix of sales channels, combining independent opticians with chain stores. Over the years, we have invested heavily both to consolidate traditional channels and to implement platforms for automated restocking management. Looking ahead, I see two main challenges: finding the right balance between craftsmanship and technological innovation, and generational change. In terms of innovation, for example, we are at a crucial historical moment: AI will profoundly reshape the current landscape, and we must be ready and prepared to harness its enormous potential ethically, with the goal of being the best partner for our clients».
Between technological innovation, design, and artisanal quality, which “ingredient” makes the difference when choosing a pair of glasses?
«There isn’t one ingredient more important than the others: craftsmanship, design, and technological innovation are all essential today to maintain a healthy and fruitful business relationship. Almost everyone asks for the same things: an excellent product, quality relationships, and impeccable after-sales service. That is why, in recent years, we have invested heavily in these pillars, with the goal of putting the client at the center of most decision-making processes»
On the occasion of the inauguration of this new showroom in Barcelona, how do you think the new Marcolin home can serve as a lever and advantage for clients in the Iberian area?
«Barcelona is the latest in a series of important Marcolin inaugurations worldwide, following New York, London, and Paris. This new space will allow us to place our clients even more at the center, continuing to strengthen our relationships with them. Opening the doors of our new home will also allow us to organize sales and training events, as well as present our extraordinary brand portfolio in a truly unique setting».
