In conversation with MARCO D'ACUNZO
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Marco D'Acunzo
After a career with premium brands in the automotive, sports, and hospitality sectors, Marco D’Acunzo joined Marcolin in January as CEO for North America. We met him in the New York showroom to learn more about the challenges and projects in the eyewear industry during a time of significant transformation in international markets.
In a time of turbulence in global markets, what strategies can support and enhance Made in Italy, particularly in the eyewear sector?
«Managing the constant changes in today’s market requires, first and foremost, a strong and well-organized strategy. At the same time, the most challenging times are also those when new opportunities can be found, which may yield advantages in the medium and long term. A company like Marcolin benefits from a portfolio of prestigious brands and the ability to offer top-level services that align with the values of each brand. Even in turbulent times, a shared vision is key to managing challenges and responding to the demands of customers, who are always looking for something unique».
Christian Louboutin, Abercrombie & Fitch, and Hollister are three new brands recently added to the Marcolin portfolio. How will you position them to the U.S. audience?
«Christian Louboutin, known for turning its red sole into one of the most iconic elements of luxury fashion, chose Marcolin to debut in the eyewear segment with a collection that reflects the brand’s prestige through attention to detail and unique design. Abercrombie and Hollister, on the other hand, target a different audience: Gen Z and Millennials—young consumers with a strong sense of community. This means using a different language, being present in their environments, and engaging with streetwear fashion brands. Lastly, TOM FORD, a luxury brand that has long been associated with Marcolin, remains one of the most beloved names among professionals. These very different brands have allowed us to strengthen our global market presence».
How might Marcolin’s relationship with the North American market evolve?
«North America is one of the most interesting markets for eyewear, both in terms of size and economic value. Thanks to the brands in our portfolio, Marcolin can appeal to every segment of this broad consumer base. This, combined with a very high standard of service, makes us extremely competitive and attractive. If the market evolves quickly, then to lead the change and seize every opportunity it presents, Marcolin must move even faster».
