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Photo: Marco Erba

Behind the scenes

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Eyewear: the new luxury

Leaving behind the last edition of MIDO fair in Milan, a quick focus on the new trends in eyewear through the luxury brands of Marcolin’s portfolio.

di Newsroom

Crowded, lively and full of guests and news. This was the photograph of the 52nd edition of MIDO, one of the leading international exhibitions dedicated to eyewear, which has just come to an end at Rho Fiera, Milan. A prestigious event which, every year, attracts thousands of visitors: the ideal opportunity to present new products and focus on upcoming trends, like those of Marcolin in the luxury segment.

The novelties

It’s a must to start with Marcolin’s new house brand ic! berlin, young and highly innovative brand with German DNA which, since 1996, has been producing high quality frames in stainless steel and following a design that is screwless, and without glue or welding.  At MIDO, ic! berlin was present with the newest “Silk PURE”, an ultra-light and thin collection, designed with fine color options like aqua or mauve and a meticulous attention to details. Within Marcolin’s booth, TOM FORD Eyewear introduced a new and sophisticated oval frame with faceted rims, while ZEGNA presented its last novelty: “Orizzonte II”. In acetate and metal, the heir of “Orizzonte I” expresses the innovative elegance and distinctive sophistication of the brand through the 232 Road Brand Mark as well as the ZEGNA logo.

Trendy shapes

Marcolin also presented the new eyewear line from PUCCI, the iconic Maison known for its textures and colours, with its latest collection with a geometric design and elegant details such as the fishtail in the acetate front. Then, with the latest Max Mara collection oversized frames such as one with in acetate with a rounded butterfly front and bold rims were the protagonist. The new Maxim signifier is inserted on the bridge, embellishing the style with a gleaming, glamorous touch.