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ic! berlin Unveils its Renovated Flagship Store

In the year of its 30th anniversary, the Marcolin-owned brand unveils the renewed version of its flagship store in Berlin.

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Continuous Evolution

More than a simple retail space, it is the physical expression of a brand language in constant evolution. In the heart of Berlin, at 5 Münzstraße, ic! berlin reopens the doors of its completely renovated flagship store. With this project, the Berlin-based brand reaffirms its roots in the Mitte district, giving the city back an authentic home for contemporary design.

A Global Vision

Designed by Milan-based studio Navone Associati, a long-standing creative partner of Marcolin, the new space brings the brand’s core values to life through its architecture and materials: formal simplicity, meticulous precision, and structural purity. Exposed stainless steel, a defining element of ic! berlin’s engineering-driven approach, runs throughout the interiors as a unifying thread, shaping a new retail design language that will also characterize future mono-brand store openings globally.

 

Berlin Design

«Berlin is ic! berlin’s hometown, and this space is the purest expression of our identity», said Davide Lunghi, General Manager of the brand. «Renovating our flagship store during our 30th anniversary year was a natural step. We wanted to create a more contemporary space for our collections, our community, and the cultural legacy of eyewear ‘Made in Berlin’».

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