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Silmo 2024

Photo: Valentin Groell

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Marcolin in Paris

900 booths for 1500 brands from 42 countries and 30,000 visitors. These are the numbers for Silmo 2024, the perfect occasion to meet, observe the latest trends and anticipate change. Let’s talk about it with Lara Marogna, Group Style & Product Development Director at Marcolin.

di Newsroom

TOM FORD’s exuberant personality, Zegna’s geometric lines, MCM’s balance between the past and the future and adidas’ technology at the service of sports. These are some of the four collections that this year represent Marcolin at SILMO: what do they have in common?

«The common thread running through such different styles is Marcolin’s approach to every single brand, which entails a unique, tailored project that always takes three aspects into account: the specific moment in history, the brand’s legacy and the creative direction’s insights. Therefore, at Marcolin’s display space in Paris we saw TOM FORD’s oversize eyewear inspired by French glamour, true red-carpet frames featuring warm hues and make-up effect shaded lenses. The new MCM collection, instead, flaunts details borrowed from the world of luggage and speaks to the younger generations, with sculpted surfaces and lines that look to the future. adidas’ technology is always at the service of sports as well as style, while this year Zegna presents vintage-inspired eyewear enriched with new details, such as the logo that also serves as the hinge, turning into an aesthetic and functional element».

Silmo 2024

Looking to the future: will the vintage-inspired cat-eye and teardrop shape trend that was so popular this summer for travel and at the beach continue?

«There are timeless shapes in the world of eyewear, true classic must-haves that will never go out of style, although they are reinterpreted with new pops of color and volumes. Cat-eye shapes will therefore continue to be featured in the next collections, although low and rectangular silhouettes will dominate this winter. Teardrop frames, instead, are a constant trend that will never go out of fashion».

“Teardrop frames, instead, are a constant trend that will never go out of fashion”.
Lara Marogna portrait

Shield eyewear dominated last spring. Will we see it also this winter?

«Absolutely yes, large, wraparound shapes are a trend that has been reconfirmed, also based on what we saw at Silmo and what we will be seeing in the city this winter and on the beach next summer, perhaps revisited with new colors and materials, including innovative combinations of different metals. While staying true to the fresh, youthful, informal and colorful style that is typical of shield eyewear, of course».

Silmo 2024