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In conversation with ASHLEY MILLS

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Ashley Mills

Sunglasses? A stylish accessory, of course – but more importantly, an essential form of protection for our eye health. We talk about it with Ashley Mills, CEO of The Vision Council, on the occasion of National Sunglass Day 2025.

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The Vision Council has a long-standing history of advocacy and public awareness campaigns to protect eye health. When was National Sunglass Day first established and why? What does The Vision Council look to accomplish during this time of year?

National Sunglasses Day launched in 2009 to celebrate the iconic accessory and, more importantly, to spotlight its role in defending eye health against UV damage. Since then, it’s become a key awareness moment each year, reinforcing the message that UV protection is a daily necessity – not just a seasonal consideration. Through national campaigns and an expansive toolkit of free resources for retailers, eye care providers, educators, and media, The Vision Council works to make accurate, accessible information available to the public. This year, we’re also hosting an exclusive media event in New York City to elevate the conversation and bring even greater attention to the cause.

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What should people pay special attention to when buying a pair of sunglasses?

Start with protection. The most important feature to look for is a label that reads “100% UV protection”. Next, think about practicality and fit. Consider where and how you’ll use them – commuting, driving, hiking, or lounging at the beach – and choose lenses and frames that match your needs. Of course, sunglasses are also a reflection of personal style, so whether you’re going bold or understated, the best pair is one you’ll actually wear every day.

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Everyone knows the history and the role of a company like Marcolin in the eyewear industry: what strengths did you find common ground on?

Our partnership with Marcolin is rooted in shared values: craftsmanship, innovation, and a deep understanding of the consumer. Their legacy in developing fashion-forward, high-performance eyewear makes them an ideal collaborator as we work to raise awareness about the importance of UV protection. Marcolin’s continuing emphasis on sustainability is a great example of how, much like The Vision Council, the company is constantly evolving and modernizing with a clear vision and mission. We’re especially grateful for their support as a Visionary Sponsor of The Vision Council Foundation, helping us expand the reach of National Sunglasses Day and reinforce the idea that eyewear plays a vital role in both health and self-expression.

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