Yanis Serbout


What are your breakfast rituals and what looks do you match with this moment of the day?

 I like wearing super-comfy outfits for breakfast, without sacrificing detail refinement: to never go wrong, I opt for a linen shirt in shades of white or very neutral tones. In the morning I like being active and I want to start working right away, so my daily routine starts with checking my email. Once I’m done, there’s nothing better than waking my muscles up, so I like taking the time to go for a walk.

To explore and connect with the atmosphere of this place and its streets, I choose something informal. I prefer a simple outfit, I can easily dress up with a luxury and chic accessory, like a nice pair of sunglasses.

The afternoon, instead, is devoted to the city. What do you wear for exploring its streets and for visiting one of its art galleries?

To explore and connect with the atmosphere of this place and its streets, I choose something informal, like light-colored Bermuda shorts, to pair with a casual tone-on-tone top. I prefer a simple outfit, suitable for walking with sandals, but that I can easily dress up with a luxury and chic accessory, like a nice pair of sunglasses. A detail that gives me the right style to go anywhere. Art galleries included


Cocktail time. From the scented notes of a drink to the sensorial notes of Sorrento. What look do you choose for elegance?

From sunset onward, it’s time for chilling out. A long day of walking up and down the coast is over. I recover in front of the vibrant colors of the sky at sunset. For the evening, I prefer looks in tones of black. Non just because black is the color of style par excellence, but also because it’s a great option. Also in Sorrento.

Guglielmo Miani


Among your passions, the one for speed seems particularly strong. When and how did the spark happen?

I’ve had a passion for speed since I was a kid. I had a very special godfather whose passion earned him the Offshore world championship title three times. He was a great car collector. He passed on his thirst for speed to me. Not by chance the 2023 edition of FuoriConcorso showcased cars best representing aerodynamics, i.e. the study of the interaction between the motion of a car and the air. [editor’s note].

I’ve had a passion for speed since I was a kid. I had a very special godfather whose passion earned him the Offshore world championship title three times.

Talking about style codes. What are the three must-have accessories for a gentleman while driving?

Certainly a pair of sports gloves, a tool kit in case of need and, of course, a pair of sunglasses.  



WEB EYEWEAR is Marcolin’s house brand with a dynamic and contemporary attitude. Why do you like wearing it?

Actually, this frame is perfect for me, it’s the ideal mix of a sleek silhouette and comfort, so that I can feel at ease in any condition. And it also protects my eyes perfectly, thanks to the dark lenses.

Posted in Non classé

Italian passion 

Marcolin and FuoriConcorso: two stories of passion

It was 1961 when Marcolin was born in the valley that would become the world’s largest eyewear district. beginning shaped by the passion of its founder, Giovanni Marcolin, who had a vision and succeeded in transforming a small artisan factory into the multinational company it is today. This is a typical story of passion of which Italy is known, as is the one that gave rise to FuoriConcorsoJust as Fuorisalone exists for Milan’s Design Week, FuoriConcorso was born in 2019 at Como Lake, an event that takes place every year during the weekend of the world’s most prestigious classic cars show, Villa d’Este Concours d’Elegance.

Design as a creative engine

Created by Guglielmo Miani, founder of the fashion brand Larusmiani and a great motoring enthusiast, FuoriConcorso takes place in the gardens of Villa del Grumello, Villa Sucota and Villa Olmo, historic residences overlooking Lake Como and connected by a botanical landscape and cultural route, the « Chilometro della Conoscenza. » An event over the course of two days sees the villas surrounded by historic cars and unique pieces of priceless value, photographers and creators, journalists, enthusiasts, and collectors from all over the world. To not only celebrate the cars, but also the Italian lifestyle, the culture of beauty and manufacturing excellence, through partners with the same core values.  

Performance and style compared

For the past two years Marcolin has been linked to the event, and on the weekend of May 20th and 21st it offered guests an immersive journey into its manufacturing process, with a corner dedicated to its house brand, WEB EYEWEAR, with the presentation of the new capsule collection created in collaboration with Alfa Romeo F1® Team, which Marcolin signed a multi-year partnership agreement in 2022. The presence of a race simulator completed the Marcolin experience of FuoriConcorso guests, who had the chance to get behind the wheel of a single-seater and drive at adrenaline-fueled speeds on an F1 circuit.  

See you at the next edition! 


Marcolin in Sorrento

Sorrento, just like a star, brightens up the fourth and last part of the peninsula – the final stretch of land of Campania overlooking the sea that owes its name to it.

Renowned for its captivating charm, according to myth, Sorrento is the queen of the land where the legendary sirens were said to reside. Like sailors, attracted by the beauty of this stretch of coast, against the breathtaking backdrop of the Gulf of Naples, Around the World, Marcolin’s column that explores the world from the viewpoint of eyewear, lands on this beautiful location in Italy with Aya, better known as Milanpyramid, one of the most influential content creators globally. Aya born in 1996 in Egypt but raised in Milan gives voice to a generation of young women whose identity is otherwise little represented.

As a symbol of a cultural melting pot, she focuses on fashion as a key topic to share her experiences as a young Muslim woman in Italy

Thanks to her great taste, which clearly nods to vintage inspirations, this meeting in Sorrento, the major city in the Sorrento Peninsula, steeply rising from the sea at 50 meters above sea level, is accompanied by a mood board with an all-Italian style. «The whole world recognizes the magnificent beauty of the Amalfi Coast but only few people have visited Sorrento. It’s a little jewel in the crown», says Aya.

The best way to end the day is to relax on the beach at sunset

With these geometric wraparound shapes and versatile materials – ranging from bold acetate to a lightweight metal frame that, with its tubular temples, conveys a dash of edginess – wearers are immersed into the atmosphere of Sorrento, day to night.

At every corner, there’s something special and amazing: whether you’re taking a stroll downtown, through the little streets running around Piazza Tasso, the city’s outdoor salon, with its coffee shops and retro chairs – the ideal place for a short break, while sipping the peninsula’s typical lemon-based drink. Or whether you’re admiring the places devoted to the spirit – the Cloister of Saint Frances, which is the warm-tinted symbol of the spirit itself, or roaming around the local market stalls, picking their fresh produce. The ever-present color dotting the landscape, apart from the blue of the sea, is the green of its lush parks. In Villa Fiorentino, a great example of Italian Art Nouveau style, with its rose and camellia gardens pervaded by the dominant olfactory notes of a citrus grove, a colonial building is concealed, which once served as the residence of the caretaker and which contains mysterious frescoes of unknown origin.

The whole world recognizes the magnificent beauty of the Amalfi Coast but only few people have visited Sorrento. It’s a little jewel in the crown

There are many ways to end the day in Sorrento

But Aya suggests one in particular, with a timeless charm. «The best way to end the day is to relax on the beach at sunset» she states. And the private beach of the Maya Beach Resort in Massa Lubrense, along that stretch of coast inhabited by the legendary sirens, is the ideal venue to fall under the spell of the waves, wearing extremely oversize lenses as a protection talisman.

Bauhaus Inspiration

What impulses lie behind the birth of a shape and a colour?

Elisa Lovatello, Senior Creative Designer & Cool Hunter at Marcolin, right from the start debunks a cliché. “There’s no such thing as a creative routine for a designer,” Elisa points out. “That’s precisely what makes it the best job in the world,” she continues. The beginning of this adventure winds along a path whose destination is the construction of a story, a solid but emotional one – like the one created through a pair of glasses – that is nourished, and grows, thanks to needs, be they latent or explicit. For a creative person, moving through the world of desires and fulfilling them means intercepting people’s needs through intuition. Research, at this point, is the indispensable scope that allows a creative person to measure themselves against the most important variable in the development of an idea: the historical moment in which people live and move. There are texts that addressed the fresh relevance of such a research method back in the day, which counted factors long neglected by traditional historians as decisive in identifying the totality of a civilisation: as early as the beginning of the 1930s, Johan Huizinga, the famous Dutch historian, claimed attention to dreams, illusions, fears and even colour sensitivities to define the character of an era.

These aspects mark the better-known history of mindsets which, even more so, has to come to terms with the scenarios that condition everyday life

“In the aftermath of the lockdown, we saw a drastic change in people’s needs,” says Elisa. “The quest for wellbeing, both physical and emotional, was an essential element at a time when there was a renewed impetus in the use of technology.” If communicating and going about one’s business from home, taking advantage of agile working options, have proved to be acts of resilience, in the realm of taste and aesthetics they have translated into canons reminiscent of the essence of the Bauhaus movement, officially established in Germany in 1919, which gave voice to rebellion by attributing functionalism to art and crafts.

Ovals and rectangles as solid and soothing emotional reality.

In the post-pandemic context, people’s needs have become equally divided between wellbeing and the functionality of technology, placed at the service of society

“Aesthetically, this trend, defined by people’s need for protection and a quest for stability, at such a delicate time in history, resulted, as it did for the Bauhaus school, in a return to geometric shapes and primary colours.” Traces of these influences, which since the 20th century have continued to intertwine with the style of our time – and for that to come, according to industry experts – are present in the new Marcolin collections and tell of a world of abundant volumes, shapes with enveloping and transparent masks, evoking tension towards a need for protection, represented through very bold, fluorescent colours, such as yellow and orange. And while for certain accessories, like shoes for example, we have seen the return to the catwalk of square heels, the quintessential symbol of stability, on the face certain shapes have proved more functional than others in recreating the same purpose. Ovals and rectangles as the manifestation of a solid and soothing emotional reality, in the exercise of an aesthetic that does not alter but rather enhances the value of the naturalness of a face.

Maria Frida

Just as Frida Kahlo

One of the most influential female artists of the 20th century in many respects – from gender history to politics, from art to contemporary culture in the broadest sense – was born and lived in the same place, according to a single act of love, the creation of this collector’s item at Marcolin is the result of the particular symphony created between a client – a brand with a marked penchant for experimentation – and a creative team eager to surf the waves of inspiration. How did the union between a modern, revolutionary icon and a plant with equally nonconformist symbolism come about? The link was created by virtue of the creative input provided by GCDS: namely the client’s logo and marijuana leaves.

Composed of 250 silkscreen-printed, hand-painted flowers. Flower by flower, they were positioned individually

It is precisely this leaf that plays the starring role in a unique piece

Created as an object of desire and to successfully parade down a major catwalk, later recreated as a prototype to enrich the Marcolin archive. The fact that it is a collector’s item is defined by the elaborate geometry of the details: the eyewear, with its generous volume and pastel colours, echoing the shapes and colours typical of the 1970s, is composed of 250 silkscreen-printed, hand-painted flowers. Flower by flower, they were positioned individually, following the common thread that would then create the visual effect to be achieved. Also contributing to the unique character of the piece was the special importance attached to the names by which the projects resulting from this collaboration are identified. In this case, uniting the collective imagination linked to Frida Kahlo with the leaf and its symbolism was the creative flair of a team well aware that even if we called a flower by any other name, its rebellious and revolutionary scent would remain.



The fact that it is a collector’s item is defined by the elaborate geometry of the details

Sabrina Paulon


Marcolin has more than two thousand employees worldwide. 57% are women. What are your actions aiming towards in terms of inclusion?

Marcolin has always supported company policies that promote work-life balance. This was already the case before I joined the company in 2014. Since its foundation, Marcolin has implemented policies aimed to support its female employees with nursery fees, for example, to prevent women in an area of the Belluno district lacking in services from abandoning their jobs and deciding to take care of their families, either by choice or out of necessity. There’s always been a willingness on the part of the company to encourage gender policies, in a broad sense, because at the time women made up more than 60% of company employees, especially in the production sector. Over time, Marcolin has grown into a managerial company, with an international dimension, and is no longer family owned. This new set-up has also affected human resources management. We’ve developed several policies to support not only female but also male employees, who also play a key role in family management. Again, in support of work-life balance, we have included several benefits, from parental leave also being extended to fathers to the development of in-company and digital focus groups on parenting pathways, addressing, for example, the challenge of the new world of teenagers. These are initiatives that focus on the wellbeing of the individual. With a balanced family life, people can bring more energy into the company and transfer the same balance to it. To promote inclusion, we decided to write a charter, which we have called the ‘Diversity and Inclusion Charter’, to be handed down as part of Marcolin’s DNA, enshrined in a second-level agreement, because one positive thing we have today, among others, is that we consider diversity an added value. But we did not stop there. The Charter will be followed by actions and projects that will emphasise Marcolin’s commitment within this sphere.


What company policies have been put in place to foster the professional growth of staff in the company?

This is another important aspect of actions to support human resources in Marcolin. We have set up Leadership Academy pathways with the aim of nurturing the leaders of tomorrow. This year, for the first time, we have put on a session dedicated to female leadership, although the class will be inclusive and mixed. We will continue to actively support the ‘Empowering Optical Women Leadership’ project run by ANFAO – the Italian National Association of Optical Goods Manufacturers. In addition to addressing classic topics, such as soft skills and financial brand finals, we will focus on the typical value characteristics of female employees and how they interchange between the two genders. Without forgetting that this year we have been recognised as ‘Italy’s Best Employers for Women 2023’ in the eyewear industry, according to the report conducted by the German Quality and Finance Institute.


What are the three key words for successful human resources management? And in what way is Marcolin unique?

When we talk about human resources, we are talking about people, not just employees or working relationships. It is important for us to be able to listen to the needs of new employees because we have realised that they have changed profoundly over time. We have moved from welfare-related requests, i.e. relating to services, such as rewards in terms of remuneration to be used for forms of recreation or welfare, to agile working, a policy that Marcolin had already envisaged for its employees before the pandemic precisely in order to help create a work-life balance. Today, there are those who wish to have more time at their disposal and those who wish to grow quickly within the company. That’s why we have facilitated agile working solutions even five times a week and professional growth pathways, through job protection policies and the Academy, but also with work challenges abroad, for those people who wish to prioritise their professional fulfilment. As far as I’m concerned, it’s important to deal with human resources with flexibility: this allows me to accommodate all employees and to be able to build an organisation that can reconcile all needs.

Longarone Valley

Is there any emotional landscape more engaging than a shot captured from above?

It seems like an infinite amount of time has passed since, at the end of the 1970s, aerial photography by the Frenchman Yann-Arthus Bertrand began to show us the world through the quintessential imagery-filled point of view – according to many filmmakers, scriptwriters and, indeed, photographers – whatever, from a bird’s eye view, is able to capture textures of reality and bring to our attention secrets that the human eye, from a simple ‘American shot’, for example, would find hard to see. Today, drones have replaced helicopters, and for many artists they are the most appropriate tool for capturing the face of nature and cities from the right distance. Neither too close. Nor too far away. Around the world, the column that explores the world from the perspective of eyewear couldn’t help but begin its wanderings from where Marcolin’s story began: Longarone, in the heart of the Cadore region, an area known the world over as the eyewear district, the only one home to one of the very few museums dedicated to the kaleidoscopic historical evolution of eyewear. And what better vantage point than from above? What is evident, under this piece of sky, a stone’s throw from Belluno and destinations with a strong resonance – such as Cortina D’Ampezzo, the Tre Cime di Lavaredo or even the lakes, such as Misurina and Cadore, with their azure waters and Eden-like panoramas – is an emotional geography of a place, and its surroundings, whose freeze frame depicts the range of matching tones of the natural elements. Air, earth, water and fire, in which crackling echoes call to mind snowy scenarios during the quintessential season of these lands i.e. winter, are the most authentic face of a mountain community, united with five others, ideally located in the central southern area of the Belluno Dolomites National Park.

A natural World Heritage

Suspended over 470 metres above sea level, nestled in the largest province of the Veneto region – Belluno – Longarone is considered an open door to an interregnum separating two worlds, with paths traced to rise from the earth, the peaks of its mountains, the Dolomites, listed as a UNESCO World Heritage Site since 2009. It is precisely the peaks of these landscapes that establish an indispensable and undoubtedly emotional bond with the local area and the element of rock. A passion for these mountains that has inspired artists, explorers, such as Vittorino Cazzetta, to whom we owe the discovery of the famous Mondeval hunter, who helped to give an identity to the Mesolithic era in these areas, or writers such as Dino Buzzati, born in this great province of Belluno. The icy influence of the Dolomites flows in the same way in Marcolin, a company with deep ties to the emotional geography of its homeland.

The profile of the mountains as a style detail

While on the summit of Monte Rite stands the Museum in the Clouds, the highest in all of Europe, paying homage to the mountain as the custodian of a heritage that encompasses the essence of mountain life, with its glass and steel domes on the foundations of a former fort, a remnant of World War I, profiling the most striking glimpse of the Monti Pallidi – the other name by which an ancient legend defines the Dolomites – and to the east of the Cadore region, Marcolin allows this passion to be expressed by the brand that is representative of its DNA, Web Eyewear, which embodies the adventurous spirit and love for the beauty of these places in a contemporary and essential style. And it is precisely the profile of the Dolomites, with its reflections, that is imprinted on the brand’s iconic eyewear: ascending the shades of these peaks recreated along the temples, until reaching the heart of the frame, as if on the summit of a mountain, wearing the most ethereal of elements: air, floating and light.  

Marcolin and Timberland Forest

International Earth Day: Marcolin and Treedom respond to the call

Each year, a month and a day after the spring equinox, the world rallies around the Earth to celebrate it on an international day that has been held on 22 April for more than 50 years: it is one of the most significant calls to action in terms of global participation and focuses on safeguarding the planet. Because Marcolin is conscious of the issue, it responds to the call and, since 2021, has chosen to participate in the development of sustainable projects in collaboration with Treedom, the digital platform that allows people to donate and choose native trees to be planted at a distance, learn about their history and give them a name. Following its development, via a ‘Tree Diary’ that chronicles its growth through photos and periodic reports, from the comfort of their own home, is part of the process. What lies behind it, however, is more than just a note of colour: that green, which does not appear on the Treedom world map, denotes the concrete tension towards an ideal. 

3.5 million trees have been planted

For the benefit of the environment – since 2010, thanks to Treedom, 3.5 million trees have been planted, involving more than 75,000 farmers in 17 countries around the world, which means offsetting the level of CO2 emissions, protecting the biodiversity of the environment and taking concrete action to combat soil erosion and the consequences of deforestation. The other side of this story speaks the language of local communities whose return is measured in terms of increased social welfare and security. 

50 million trees worldwide by 2025

Marcolin’s project – in partnership with Treedom and Timberland Eyewear, a brand in its portfolio since 2003 – sponsors the planting of 10,000 trees, geolocated by ID codes, for three years, through Treedom, enabling each supporter to follow the evolution and the related project in the different continents of the world involved. 14,985 trees, with unusual names – such as the Grevillea shrub that grows in Kenya, reaches a height of 10-12 metres and produces the characteristic yellow flowers whose nectar, attracting bees, promotes vital plant pollination – have been planted in ten countries, but also thanks to the previous agreement between Treedom and Timberland, committed to planting 50 million trees worldwide by 2025, we can witness the growth of a veritable widespread forest, one tree at a time, under the care of their respective custodians. 

Duro Olowu


People, Places, Colour, titolo della sua esclusiva Capsule Collection, sembrano identificare tre componenti essenziali del suo viaggio ideale. Ha dei luoghi del cuore in cui questi tre ideali si incontrano e fluiscono insieme?

Per me le persone e i luoghi sono collegati dal colore. La mia capsule collection per MAX&Co. è proprio espressione di questo. Ci si ricorda dei luoghi che abbiamo visitato, soprattutto in vacanza, per i colori della città, del terreno, del mare, oppure per i modi particolarmente suggestivi con cui le persone di un luogo specifico si vestono e mescolano colori vivaci. Questa collezione è proprio espressione di quel mix gioioso e stile fantastico. Mi sono basato sulla mia ben nota passione e conoscenza dell’arte contemporanea. La mia Capsule Collection per MAX&Co. si è ispirata al lavoro dell’artista italiano Luigi Ghirri, le cui fotografie poetiche, colorate e dal gusto cinematografico, meravigliosamente composte e contrapposte al paesaggio italiano degli anni ’70 e ’80 evocavano la bellezza e l’emozione di un viaggio tranquillo verso luoghi familiari. Immagino l’artista che prolunga i suoi viaggi verso altre parti del mondo, come Bamako in Mali, utilizzando la sua macchina fotografica per catturare lo stesso tipo di momenti e sfumature in technicolor.  

La collezione rappresenta quella che io immagino sia la donna MAX&Co: giovane e libera da pregiudizi con un approccio fresco nel modo di vestire

In che modo si è sviluppato il processo di collaborazione? Come è stato lavorare con il team MAX&Co. e con il team Marcolin?

Tutta la mia esperienza di lavoro su questa collezione è stata molto creativa e divertente. Sono uno stilista molto pratico sotto ogni punto di vista e il team è rimasto entusiasta e incoraggiato da questo aspetto del mio processo creativo. A questo va aggiunto l’accesso che ho avuto ai loro incredibili archivi. Una combinazione di qualità, innovazione e standard elevati che è sempre molto importante per me e il mio lavoro. 


Che tipo di donna ha immaginato quando ha creato People, Places, Colour?

La collezione rappresenta quella che io immagino sia la donna MAX&Co. Giovane e libera da pregiudizi con un approccio fresco e interessante verso il modo di vestire. Una donna che pensa meno all’abbigliamento casual o formale, da giorno o da sera e mescola silhouette classiche (con dettagli inaspettati) in colori uniformi e vividi con fantasie ricche e audaci, in modo interessante. È una donna intelligente e consapevole del mondo in cui vive e dei luoghi che visita. Non è facilmente influenzabile e compie le proprie scelte riguardanti l’abbigliamento in maniera spontanea ma consapevole.