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BMW

Style, technique and class with a singular name

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalization and resource-efficient production. At the same time, flexibility and continuous optimization of value chains ensure competitiveness.Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of the BMW strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.Three BMW Group Milestones.Establishment of BMW.BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918.From 1917, each of the company’s products proudly displayeds the BMW emblem.BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.BMW R32 – The First BMW Motorcycle.BMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad Model – a boxer engine with longitudinally positioned cylinders and shaft drive – continues to be employed in the company’s motorcycles to this day.The BMW 501 – The First Post War Car.BMW’s first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW’s status as a manufacturer of high-quality cars.

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BRAND

The BMW eyewear collection instills in its new accessories all the elegance and precision of the details that have always characterized the style of the German automobile brand.

COLLECTION

Performance and safety identify the history and attitude of the world's most famous Bavarian automotive brand: BMW.
The brand's new eyewear collections translate this attention into optical frames and sunglasses dedicated to style and comfort with quality constructions and details.
BMW is a status symbol and the brand's high standards set the benchmark for eyewear lines.
The BMW line is characterized by innovative technical solutions that combine a contemporary aesthetic in styles that echo distinctive features of the different car series, such as the design of headlights, aerodynamic grooves, and fronts.
The optical frames are made of titanium or combined with acetate and have slim, resistant, and comfortable structures. The temple design is characterized by references to elements on the cars, embellishing the frames with unmistakable style.
Some sun styles offer HI-CONTRAST lenses that protect against glare while driving and allow a clear view of LCD screens inside the car.

The BMW M Motorsports line inspired by the racing world translates passion, versatility, and performance into bold, modern frames. The dynamic lines and precious details are accompanied by the iconic, colorful racing stripes of the BMW M Motorsport series.

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    Product number

    BW0047-P_02U

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    Product number

    BW0048-H_91U

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    Product number

    BW0049-H_13V

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    Product number

    BW0051-H_02C

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    Product number

    BW5072-H_020

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    Product number

    BW5073-H_005

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    Product number

    BW5074-H_032

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    Product number

    BW5075-H_009