Skip to main content
Contact usMY MARCOLIN

Change language

Select the desired language

Photo: Federico Vecchio

Behind the scenes

Back to stories

of

Summer Buying Days 2025

Great success for one of the most eagerly awaited events of the year. An opportunity for Marcolin to meet clients and collaborators, and to exchange ideas with them about vision and new projects in an elegant and relaxed atmosphere.

di Newsroom

An appointment in the Bolognese hills

At the close of an intense and highly satisfying first half of the year, which saw the growth and consolidation of its brands, Marcolin once again chose to gather buyers and collaborators from the Europe, Middle East, and Africa region for the traditional Summer Buying Days. Held from June 15 to 21, the event was the perfect opportunity to strengthen partnerships, present the new collections, and discuss future projects in an informal, pleasant, and elegant setting: that of Palazzo di Varignana, immersed in the greenery and beauty of the Bolognese hills.

The new collections

There were many highlights in this year’s edition, starting with the debut of the new Christian Louboutin Eyewear and K-Way Eyewear collections, as well as the official announcement of a new exclusive agreement with the American fashion brand rag&bone. But the 2025 Buying Days also featured the world preview of the GUESS Jeans Eyewear line and the new Abercrombie & Fitch Eyewear collection.

A birthday to remember

The list of licenses renewed in 2025 was also significant, including luxury brands such as Max Mara, GUESS, and Gant. In addition to confirming itself as a strategic event for Marcolin, the 2025 edition of the Summer Buying Days was also the occasion to celebrate the first 20 years of TOM FORD Eyewear: two decades of success born from the perfect synergy between Marcolin’s manufacturing excellence and the sophisticated vision of the TOM FORD brand, an icon of international fashion.

  • Boundless visions of Yao Hongying

    Raised in a family of embroiderers, Yao Hongying learned the ancient art of Suzhou embroidery from an early age. The city of Suzhou is renowned for its centuries-old tradition of silk embroidery. Today, she is regarded as one of the leading artists in the field. We meet her on the occasion of the Qixi Festival, a celebration inspired by the “Legend of the Cowherd and the Weaver Girl” and widely regarded in China as Valentine’s Day.

    di Newsroom

  • Tell me a story about FOREVER GUESS: Contemporary Glamour

    Attention to detail, elegance, and refined materials. This is the essence of the luxury embodied by FOREVER GUESS, the new eyewear collection featuring American model Leni Klum as the star of a highly cinematic campaign

    di Newsroom

  • Boundless visions of Victoria Luengo

    A talented actress with a magnetic presence, Victoria Luengo embodies a contemporary femininity, defined by natural grace and expressive intensity that allows her to move effortlessly between screen and stage. Constantly evolving, without fear of change.

    di Newsroom